This document discusses how startups can use data, distribution, and disruption to succeed. It notes that many of today's billion dollar consumer companies are marketplaces, and that dedication to customers is important. The document emphasizes using data to understand customers better through interpretation. It advises focusing on distribution through content marketing and public relations, and staying the course over time. Disruption is the third key factor for startups, along with dedication to serving customers well, as exemplified by Jeff Bezos of Amazon.
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The 4 D's of New Market Share: Data, Distribution, Disruption, & Dedication