The 7Tips of entering Japanese market for tech startups
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This is the deck for my presentation at Japan Society event ( http://www.usajapan.org/event/big-in-japan-tak-miyata-founding-partner-scrum-ventures-how-silicon-valley-startups-can-enter-asian-markets/ ) This is to introduce "7 Tips" of entering the Japanese market for tech startups.
The 7Tips of entering Japanese market for tech startups
- 1. 7 Tips ! Tak Miyata @takmiyata ! Photo by Greg Tavarez - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/greggman/11989227554 The of entering Japanese market for tech startups
- 2. If Sushi is the only thing you know about Japan, it would be difficult to succeed in the Japanese market Photo by Michael Saechang - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/saechang/16025058807
- 3. Today, I talk about 7 Tips of entering the Japanese market Photo by PentaxFanatiK - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/_f1guy68_/2229562991
- 4. #1 : Japan is the largest mobile App market and has the highest ARPU Photo by Joe Newman - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/cosmic_smudge/15461632928
- 5. Japan is the Largest app market in the world Source : AppAnnie Photo by Luke Ma - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/lukema/15180024597
- 7. There¨s a huge chance for any mobile startups Photo by 401(K) 2012 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/68751915@N05/6355832769
- 8. i-mode, the world first mobile internet service, started in 1999.
- 9. Photo by Joe Newman - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/cosmic_smudge/15461632928 Average commuting time in Tokyo about 1 Hour in Tokyo.
- 10. #２ : TV Ad is one of the major ways to promote a mobile App Photo by Joe Newman - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/cosmic_smudge/15461632928
- 11. Others 18% WoM 19% Mobile Ad 27% TV Ad 36% TV Ad drove 11M download of the Fashion C2C App, Mercari Game News Crowd Source : MMD Research
- 12. Photo by Bonnaf - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/bonnaf/3498642138 TV ad is still Growing.
- 13. Photo by jamesjustin - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/jamesjustin/5896797843 The TV industry in Japan is still regulated and dominatedby 5 nationwide channels
- 14. #3 : People Don¨t use Credit Cards for payment Photo by Yusuke Kawasaki - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/u-suke/100870738
- 15. Photo by Sean MacEntee - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/smemon/12696032183 Credit 18% Cash 82% Debit 30% Credit 24% Cash 46% Cash payment is still in the majority.
- 16. Photo by Sean Jesslee Cuizon - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/eelssej_/2571227721 Sometimes, this is a challenge for US startups.
- 17. NFC payment is popular already.
- 18. #4 : A Mobile Messaging App, LINE is HUGE. http://www.engadget.com/2012/03/05/navers-skype-competitor-line-crosses-20-million-mark/
- 19. 560M Users 170M MAU 13B Messages/Day 1.8B Stamp/Day Source : LINE Conference Tokyo 2014
- 20. Japanese teens communicate via Stamps, not via Text via Voice.
- 21. The companies can promote their products or services by providing Free stamps (200k~).
- 22. Taxi Delivery Payment Music http://markezine.jp/article/detail/21059 LINE does Everything! http://markezine.jp/article/detail/21059
- 23. #5 : Large incumbents may not be a good market partner
- 24. http://www.engadget.com/2012/03/05/navers-skype-competitor-line-crosses-20-million-mark/ eBay, an online marketplace, partnered with NEC, a tech conglomerate to enter the Japanese market in 2000, but, they ended operations in just 2 years
- 25. Evernote, a note-taking application, partnered with a mobile operator, NTT Docomo and gained huge success in Japan, because of a conducive partnership and perfect timing
- 26. Kamcord, a game video sharing application partnered with gaming companies DeNA, KLab and GungHo for the Japanese market, which make total sense.
- 27. It is common nowadays for various Japanese companies to have US teams that support and facilitate partnerships with startups HR IoT Retail Enterprise Game Mobile Photo by Guy Mayer- Creative Commons Attribution-NonCommercial License http://bit.ly/1GHkeC9
- 28. #6 : US Model/ Product sometime doesn¨t work http://www.engadget.com/2012/03/05/navers-skype-competitor-line-crosses-20-million-mark/
- 29. Photo by Warren Antiola - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/808armada/7471906528 9% 91% Source : Ministry of Health, Labour and Welfare Japanese employees tend to stay in only one company until they retire
- 31. Tokyo has a convenience store everywhere within a 10-min walk radius
- 32. #7 : Work with Scrum Ventures!
- 33. Scrum bridges the US startup ecosystem and the Asian partners. Photo by Andreas Levers - Creative Commons Attribution-NonCommercial License http://bit.ly/1AqYUNx
- 34. Scrum operates a collaboration office ＾ZenSquare￣ in SF.
- 35. Scrum helps organizing the US panel in the large Asian event ＾B Dash Camp￣ twice a year.
- 36. Scrum started the video media ＾ZenSquare TV￣ featuring the events, interviews and product reviews for Asian people.
- 37. Visit our website to learn more : scrumventures.co Photo by sputnik - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/hellosputnik/1508460020