The document discusses the relationship between architectural forms, meaning, and interpretation. It introduces concepts from semiotics such as signifier and signified, and how meanings in architectural forms depend on social and cultural interpretation. The document also discusses how the meaning intention of the architect is eliminated in favor of interpreted symbols, referred to as the "death of the architect." It argues this shift caused the "birth of the audience" who now plays a role in deriving meaning from architectural forms.
12. Any architectural form can be a seen
as a symbol, reference, referent
Semiotics
Semiotics is the science of studying systems of signs within a culture
13. Meanings in architectural forms depends upon the process of
interpretation, which is shaped by the society.
ELITE
ORDINARY
PEOPLE
Architectural representation
and meaning