The ADEX 2016 report for Bulgaria
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The short version of the IAB Bulgaria online advertising report for 2016 carried out by IPSOS. You can find detailed information regarding the split between mobile and desktop ads, video and social ads in the detailed report. For a copy please contact IAB Bulgaria.
The ADEX 2016 report for Bulgaria
- 1. AdEx 2016 仗仂亟从亠仗舒舒 仆舒 丼舒于亟舒 亳仄仂于 仄亠仆亳亟亢 仗仂于舒仆亳 亳 弍舒亰亳 亟舒仆仆亳
- 2. 仆亳 仗亳仂亟亳 仂 亳仆亠仆亠 亠从仍舒仄舒 2016 亞. 59% 20% 8% 5% 4% 2% 1% 1% 52.8 仄仍仆. 仍于. 亳仗仍亠亶 亠从仍舒仄舒 (弍亠亰 仄仂弍亳仍仆舒 亳 于亳亟亠仂) 亳亟亠仂 (亟亳仗仍亠亶) 仂弍亳仍仆舒 (亟亳仗仍亠亶) CPC 亳 CPA 亠从仍舒仄仆亳 亳 仗弍仍亳从舒亳亳 弍磦亳 亳 仗舒于仂仆亳亳 E-mail 亞亳 Powered by 亳亰仂仆亳从: AdEx 2016, IAB Bulgaria, IPSOS Bulgaria
- 3. 仆亳 仗亳仂亟亳 仂 亳仆亠仆亠 亠从仍舒仄舒 (于 仄仍仆. 仍于.) 2015 2016 弍仂 44,5 52,8 亳仗仍亠亶 亠从仍舒仄舒 (弍亠亰 仄仂弍亳仍仆舒 亳 于亳亟亠仂) 25,3 31,1 亳亟亠仂 (亟亳仗仍亠亶) 9,9 10,6 仂弍亳仍仆舒 (亟亳仗仍亠亶) 2,3 4,2 CPC 亳 CPA 2,4 2,5 亠从仍舒仄仆亳 亳 仗弍仍亳从舒亳亳 1,7 2,0 弍磦亳 亳 仗舒于仂仆亳亳 1,4 1,3 E-mail 0,3 0,3 亞亳 1,2 0,8 Powered by 亳亰仂仆亳从: AdEx 2016, IAB Bulgaria, IPSOS Bulgaria
- 4. 仆亳 仗亳仂亟亳 仂 亳仆亠仆亠 亠从仍舒仄舒 2016 vs. 2015 亞. 57% 22% 5% 5% 4% 3% 1%3% 2015 59% 20% 8% 5% 4% 2% 1%1% 2016 亳仗仍亠亶 亠从仍舒仄舒 (弍亠亰 仄仂弍亳仍仆舒 亳 于亳亟亠仂) 亳亟亠仂 (亟亳仗仍亠亶) 仂弍亳仍仆舒 (亟亳仗仍亠亶) CPC 亳 CPA 亠从仍舒仄仆亳 亳 仗弍仍亳从舒亳亳 弍磦亳 亳 仗舒于仂仆亳亳 E-mail 亞亳 Powered by 亳亰仂仆亳从: AdEx 2016, IAB Bulgaria, IPSOS Bulgaria
- 5. 87 69 Powered by 亳亰仂仆亳从: AdEx 2016, IAB Bulgaria, IPSOS Bulgaria, IHS 2016 2015 +27%
- 6. 亠仆亳 仗亳仂亟亳 仂 亳仆亠仆亠 亠从仍舒仄舒 仗仂 于亳亟仂于亠 (于 仄仍仆. 仍于.) 2015 2016 弍仂 68,82 87,09 亳仗仍亠亶 亠从仍舒仄舒 (弍亠亰 仄仂弍亳仍仆舒 亳 于亳亟亠仂) 16,95 21,33 亳亟亠仂 (亟亳仗仍亠亶) 6,38 6,81 仂弍亳仍仆舒 (亟亳仗仍亠亶) 1,46 2,69 Google 亠仆亠 15,7 19,8 Facebook 15,7 21,9 YouTube 7,0 9,1 CPC, CPA 2,06 2,08 弍磦亳 亳 仗舒于仂仆亳亳 1,22 1,10 亞亳 2,37 2,27 Powered by 亳亰仂仆亳从: AdEx 2016, IAB Bulgaria, IPSOS Bulgaria, IHS
- 7. 亠仆亳 仗亳仂亟亳 仂 亳仆亠仆亠 亠从仍舒仄舒 25% 8% 3% 23% 25% 10% 2% 1%3% 2016 87,1 仄仍仆. 仍于. 亳仗仍亠亶 亠从仍舒仄舒 (弍亠亰 仄仂弍亳仍仆舒 亳 于亳亟亠仂) 亳亟亠仂 (亟亳仗仍亠亶) 仂弍亳仍仆舒 (亟亳仗仍亠亶) Google 亠仆亠 Facebook YouTube CPC, CPA 弍磦亳 亳 仗舒于仂仆亳亳 亞亳 25% 9% 2% 23% 23% 10% 3% 2% 3% 2015 68,8 仄仍仆. 仍于. Powered by 亳亰仂仆亳从: AdEx 2016, IAB Bulgaria, IPSOS Bulgaria, IHS
- 8. 弍亠仄 亳 仆舒 仆亠仆亳亠 仗亳仂亟亳 仂 亠从仍舒仄舒 仗仂 于亳亟仂于亠 (2016 vs 2015) 21,3 6,8 2,7 19,8 21,9 9,1 2,1 1,1 26% 7% 85% 26% 39% 30% 1% -10% -20% 0% 20% 40% 60% 80% 100% 0 5 10 15 20 25 亳仗仍亠亶 亠从仍舒仄舒 (弍亠亰 仄仂弍亳仍仆舒 亳 于亳亟亠仂) 亳亟亠仂 (亟亳仗仍亠亶) 仂弍亳仍仆舒 (亟亳仗仍亠亶) Google 亠仆亠 Facebook YouTube CPC, CPA 弍磦亳 亳 仗舒于仂仆亳亳 2016 Growth % 仄仍仆.仍于. Powered by 亳亰仂仆亳从: AdEx 2016, IAB Bulgaria, IPSOS Bulgaria, IHS
- 9. Programmatic 从舒仂 舒 仂 仆亠仆舒舒 亟亳仗仍亠亶 亠从仍舒仄舒 22,9 27,2 1,9 3,7 2015 2016 亳仗仍亠亶 (弍亠亰 Programmatic) Programmatic 7.5% 12% Powered by 亳亰仂仆亳从: AdEx 2016, IAB Bulgaria, IPSOS Bulgaria, IHS