The ANA's Best of 2018
0 likes2,796 views
Culled from more than 500 ANA events, the ten quotes featured in this presentation were some of our favorite things said by speakers in 2018.
![TOGETTRUEAGENCYPARTNERSHIP,[WE]HAVETOGETOUTOFTHEWAY
ANDLETOURAGENCIESCOMMUNICATEWITHEACHOTHER.ITSOKAYFOR
THECREATIVEAGENCYTOCALLTHEMEDIAAGENCYANDDISCUSS
SOMETHINGWITHOUTTHEBRANDALWAYSBEINGPRESENT.
AMYBARTLE,DIRECTOROFINTEGRATEDMEDIAATLAQUINTAINNSANDSUITES,
SPEAKINGATTHE2018ANAMEDIACONFERENCE
11息 Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.](https://image.slidesharecdn.com/dec2018anaslideshare-181219170654/85/The-ANA-s-Best-of-2018-11-320.jpg)
The ANA's Best of 2018
- 2. While Brand Purpose easily stood out as the ANAs Marketing Word of the Year for 2018, pouring through presentations from more than 500 events to find our 10 favorite quotes of the year has proven a real challenge. But, like last year, weve done it. Ahead, youll find some of our favorite quotes from some of our favorite speakers at ANA events. Go forth and immerse yourself in the pithy wisdom of these marketing gurus.
- 3. BETHEENTERTAINMENTTHEYSEEKOUTRATHERTHANADISRUPTION. MATTBOREN,CMOATNAVYRECRUITINGCOMMAND, SPEAKINGATTHE2018ANAMASTERSOFMARKETINGWEEK 3息 Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
- 4. DATAISMARKETINGSARMOR. DENISEKARKOS,CMOATTDAMERITRADE,SPEAKINGATTHE 2018ANAADVERTISINGFINANCIALMANAGEMENTCONFERENCE 4息 Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
- 5. ASK,HOWDOWEHELPMAKECUSTOMERSLIVESBETTER?HOWDOWE MAKECUSTOMERSHEROESTOTHEIRHUSBANDS,WIVES,KIDS,ANDPARTNERS? IFWEDOTHAT,THENWEVEWON.IFWEDOTHATANDATTACHOURBRAND TOTHEMEMORYOREXPERIENCE,THENWEVEREALLYWON. RICHLEHRFELD,SVPOFGLOBALCOMMUNICATIONS,MEDIA,ANDEXPERIENCES ATAMERICANEXPRESS,SPEAKINGATTHE2018ANABRANDACTIVATIONCONFERENCE 5息 Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
- 6. IMMERSECONSUMERSINBRANDEXPERIENCES. VINEETMEHRA,CMOATANCESTRY.COM, SPEAKINGATTHE2018ANABRANDMASTERSCONFERENCE 6息 Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
- 7. BE BEANORGANIZATIONOFMAKERSANDDOERSINSTEADOFMANAGERSANDCLIENTS. MICHAELMILLER,VPOFCREATIVEEXPERIENCEANDSOCIALMEDIAATT-MOBILE, SPEAKINGATTHE2018ANADIGITAL&SOCIALMEDIACONFERENCE 7息 Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
- 8. NOTEVERYONEUNDERSTANDSMARKETINGSPEAK. HUEDU,VPOFMARKETINGANDCOMMUNICATIONSATEQUIPMENTDEPOT, SPEAKINGATTHE2018ANAMASTERSOFB2BMARKETINGCONFERENCE 8息 Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
- 9. BEINGHONESTISREALLYIMPORTANT.YOUHAVEALOTOFDATA,SOYOU CANTCLAIMIGNORANCEABOUTWHOMYOUVEBEENEXCLUDING. UKONWAOJO,CMOOFCONSUMERBEAUTYATCOTY,INC.,SPEAKINGATTHE 2018ANAMULTICULTURALMARKETING&DIVERSITYCONFERENCE 9息 Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
- 10. RESPECTUSERDATA.ITISCRITICALTHATWEPUTALLOFTHE PARAMETERSTOOFFERTHEMCONTROL,CHOICE,ANDTRANSPARENCY THROUGHEVERYSTEPWETAKEINOURDATAADVENTURES. MARTAMARTINEZ,DIRECTOROFAGENCYPLATFORMSATGOOGLE, SPEAKINGATTHE2018ANADATA&MEASUREMENTCONFERENCE 10息 Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
- 11. TOGETTRUEAGENCYPARTNERSHIP,[WE]HAVETOGETOUTOFTHEWAY ANDLETOURAGENCIESCOMMUNICATEWITHEACHOTHER.ITSOKAYFOR THECREATIVEAGENCYTOCALLTHEMEDIAAGENCYANDDISCUSS SOMETHINGWITHOUTTHEBRANDALWAYSBEINGPRESENT. AMYBARTLE,DIRECTOROFINTEGRATEDMEDIAATLAQUINTAINNSANDSUITES, SPEAKINGATTHE2018ANAMEDIACONFERENCE 11息 Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
- 12. TODAYTHENEWCOMMODITYISPURPOSE. MIKESIMPSON,CMOATSTANLEYBLACK&DECKER,SPEAKINGATTHE 2018ANAMASTERSOFB2BMARKETINGCONFERENCE 12息 Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
- 13. Couldnt make it to an ANA event this year? Youll have plenty more opportunities in 2019.