"The Aranya"-Unnati Fortune Holdings Ltd.-Market Analysis
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The document provides an analysis of "The Aranya", a 19-acre residential complex project located in sector 119, Noida. It has launched 10 towers with 2-3 BHK housing options ranging from 1190-1800 sqft. The project was launched in 2011 at Rs. 3150 per sqft and is now priced at Rs. 4650 per sqft. Of the total 1400 units, 850 have been sold. The project benefits from its proximity to the proposed FNG expressway and metro lines. A SWOT analysis is also provided.
"The Aranya"-Unnati Fortune Holdings Ltd.-Market Analysis
- 1. REAL ESTATE MARKET ANALYSISGROUP PROJECT REPORT -THE ARANYA PREPARED BY:AMURTYA AGGARWAL
- 2. Unnati Fortune Group has brought "The Aranya", an integrated residential complex offering premium luxury apartments. This project of 19 acres finds itself located in sec-119, Noida near FNG Expressway in Noida . Project was launched in 2011 with log-in price of Rs.3150 psf. and now the current price is Rs.4650 psf. The plot is open on all 4 sides of the sector -119, surrounded by the 30m wide roads in the front and right and 24m wide road at the rear and left side. The project has launched 10 towers (Tower 1 to 5 of Aranya Heights, Tower A, B & C of Aranya Residency and Tower D & E of Elites Arena). It has 2-3 BHK housing options ranging from 1190 sq. ft. to 1800 sq. ft. The Project has been heralded as premium Project of the Year 2011 along with the best Location in the city by Builder's Council of India. Total no. of units-1400,Sold-850
- 3. Club House Pool and fully equipped Gym Recreational centre Chip & Putt Golf Course Luxurious Service Suites Open Air Theatre Complete WI-FI and LAN Internet services/ intercom enabled Satellite and cable television provisions 24/7 Concierge Service CCTV surveillance for utmost security Every flat has better light and air circulation Refuse (Garbage) chute Reception strategically located in the atrium of every tower Visitors Lounge located in ground floor
- 10. THE SITE IN NOIDA MASTER PLAN 2031 Proposed Metro Station Green Field FNG Corridor
- 12. 34.6 km - about 48 mins via DND Flyway. Railway station- Ghaziabad Railway station8kms. Dadri Railway Station-9 kms. Metro station- Noida City Centre-6 kms Highways/Expressways-Noida-Greater Noida Expressway-10 kms. - DND Flyway-12.5 kms - Yamuna Expressway28.4 kms and about 44 mins. IGI AIRPORT-
- 14. The entire land is owned by the developer Unnati Fortune Holdings Ltd.. The title of the land is clear and 100% payment has been made. The plot was previously allotted to one of the group housing society which had sold the land to Unnati Fortune Holdings Ltd.. The land use was been changed by Noida Authority at the time of first allotment and it also reflects in the master plan. Construction pre-requisite licenses and approvals have been acquired & construction has already been started. The project has taken no debt (i.e 100% equity financed) so the houses, property are not mortgaged.
- 15. METRO: Noida Metro Rail Corporation proposal to link sector-62 (city center ) to Greater Noida will have two stations in sector 71 and sector 123 will be within 200m distance from the site. BUS: Bus connectivity is currently absent and there is no future plan to bring the bus terminal nearby. FNG Corridor : Site lies on the service lane of the under construction FNG corridor.
- 16. FRONTAGE : The project has frontage has 20m wide green belt, and the sector opposite to it is medium density residential land (currently barren). BACK SIDE : In the back side of the project there is another residential society and also has a park just opposite to the front gate of the project. OPEN AREA : Of the total 19 acre,80% will be left for as the green area. CONSTRUCTION: Project was designed by one of the eminent architecture groupNexus Plus Consultant Pvt. Ltd. Also it will be a earth quake resistant building. Construction Material: For great strength TATA TISCON steel is being used in every phase. FACILITIES : ELEVATORS : Each building will have 2 elevators and 1 service elevator.
- 17. SCHOOLS: Raghav Public School is under construction and is located in sector -122 which is1.8 kms away and takes about 3 minutes to reach. Other schools in vicinity include Global Indian Public School (sec-71, 6.4 km, 6min), City Public School (sec-61, 4.7 km, 10 min),DPS Noida(17 min./9 kms). Universities (Amity,JIIT, Hierank) and colleges (JSS, IMS) are located within 20 min drive. HOSPITALS: Nearest hospital is Fortis Hospital in sec-62 which is 14 mins (or 7.1 km) away and Kailash hospital is also in close proximity.. POLICE STATION: Sec-60 station which is 10min (4.7km) away. ENTERTAINMENT & LEISURE : Entertainment City (at sec-38A) is 11.6 km or 18 min drive, Golf course is 8.9 km or 18 min drive.
- 19. In our subject property: 80 % buyers works in service sector(market survey questionnaire). Buyers income ranging from 12L-18L a family.(market survey questionnaire) Sold units(in the name of) to: Female-480 units Male-370 units Joint-670 units (market survey questionnaire)
- 22. Vacancy Rate 2000 1800 1600 No. Of Units 1400 1200 1000 800 600 400 200 0 The Aranya Eldeco Gaur Grandeur Amrapali Platinum Total no. of units 1400 1000 800 1800 Sold 850 700 800 1800 Vacancy Rate 550 300 0 0
- 23. Vacancy rate in Noida is about 25-30%. Vacancy rate in sector-119 is 17 %. Vacancy rate=Vacant units X 100 Total units
- 24. Supply including proximity area PROPOSED NO.OF UNITS COMPLETED UNDER CONSTRUCTION 1800 1800 1650 1400 1400 1350 1000 750 800 800 800 800 800 800 300 250 0 THE ARANYA 0 ELDECO 0 0 0 GAUR GRANDEUR AMRAPALI PLATINUM RESIDENCY PRATEEK LAUREL MRAPALI ZODIAC RG A
- 25. SECTOR-119 Eldeco(partially constructed) Gaur Grandeur(fully constructed) Amrapali Platinum(fully constructed) SECTOR-120 RG Residency(construction just started) Prateek Laurel(fully constructed) Amrapali Zodiac(phase 1 completed)
- 29. Marginal demand:refers to the change in demand for a product or service in response to a specific change in its price. Log-In Price-3150 psf Current Price-4650 psf Inference: Constru ction Proceed s Risk adverse buyer pump in money Price further increases
- 30. Located close to proposed FNG corridor, so future investment will be in this region. Proposed Greater Noida Airport is just 21 km/32 mins. The NOIDA has developed sector 62, 125, 126, 127, 132, 135, 136, 142,143, 144, 153, 154, etc., where Institutional and other office facilities will house large number of offices and employment opportunities which are not far away from the subject area. Noida Authority has increased the area of total land from 7,789ha(2011) to 14,964ha(2021) and further to 15,279.9ha(2031)
- 32. The Real Estate Industry can be considered as a cash flow of the Indian government as far as growth of the economy is concerned. It is regarded as one of the fastest growing sectors of the Indian economy. However, fluctuations have been seen in the sector of late. The real estate sectors share of the GDP, which comes under the services sector, was reportedly 10.6% in 2010-11. However, a steep decline to 6.5% of the GDP was seen in 2011-12, and a further decline to 6.3% in 2012-13.
- 33. GDP CONTRIBUTION BY DIFFERENT SECTORS 5% 4% 3% 31% 16% FINANCE,INSURANCE,REAL ESTATE&BUSINESS SERVICES WHOLE SALE& RETAIL TRADE,HOTELS & RESTAURANTS GOVERNMENT SERVICES TRANSPORT,STORAGE & COMMUNICATION 19% CONSTRUCTION 22% AGRICULTURE,FORESTRY & FISHING POWER
- 34. SWOT ANALYSIS
- 35. The project is able to generate revenues as investors and end users are buying the property. The project location is in the emerging areas of NOIDA, which is bound to attract lot of new investments. The project target middle level managers, who are migrating with increasing number of companies in the catchment area.