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The Art of Creating Movements
that Shift Mindsets
Marcus Chapman
Campaign Against Living Miserably
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Introduction – Marcus
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APM by research company Censuswide, revealed that 76 per cent of
respondents said their main project has caused them stress, or is currently
making them feel stressed.
Younger project managers were statistically more likely to experience feelings
of stress than more senior people in the profession.
Contributing factors:
 Supply chain issues
 Inadequate support from managers
 Working remotely
In the Project Management Context
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Corporate Partners
our partnerships aren’t just about
fundraising for our lifesaving services,
they’re also about supporting your staff.
A CALM partnership brings your staff
together. Morale, loyalty, new skills –
they all get a boost. We can even help you
shape your business strategies around
employee wellbeing. And your customers
get a kick out of it, too – boosting your
brand, and even helping drive more sales.
Wins all round.
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Nelson’s Ride
2013
Young =
carnage
650 riders
£ 60,000
2018
More
organisation
Circa 1,000
riders
2023
10 yr event
hosted by
Thousands,
families,
dogs, &
others
Raised over
0.5 million
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The Event Story
Friends
Location
Website
Collaboration
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The results and benefits
This event for me holds something really
special, despite Nelson’s story being one so
tragic the positive atmosphere, hope and
welcoming feeling that radiates on the day
is unbridled in my opinion. To see every level
of cyclist hitting the roads in support of Nelson
and CALM is incredible and the routes and
setting are so stunning. I would recommend
this to anyone, an absolute must in your
cycling year.
SIMON GUNNING, CALM CEO
For People
A safe space to:
 Be themselves
 Chat openly
 Share experiences
 Build connections
For Corporates
An opportunity to:
 Support wellbeing
 Raise awareness
 Be active in the
community
Nelson's life has not been wasted, if
his story has saved one life
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How to get involved & Get access
https://nelsonstourdetestvalley.co.uk/
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Thank You
 There are simple things Leaders can do
to encourage mental health
 There are simple things humans can do
to support others
 Choose authenticity
Marcus Chapman
marcusharrychapman@googlemail.com
https://nelsonstourdetestvalley.co.uk/
https://www.linkedin.com/in/marcus-
chapman-5986a81a2/

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The Art of Creating Movements that Shift Mindsets - Marcus Chapman - CALM | FuturePMO 2024