The attention economy and the internet
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Today were going to take a look at how traditional or even de facto standards for integration arent always the best choice for web mobile and IoT applications. The standard Im talking about is of course HTTP and ever popular REST APIs. While I wont be so bold as to disregard this integration pattern entirely, I do want us to take a critical look at how and where integration can be improved by understanding the limitations of todays app integration technologies and considering the business factors that impact success in the attention economy.
The attention economy and the internet
- 2. The Attention Economy and the Internet @gssor Ross Garrett rgarrett@pushtechnology.com A critical look at integration strategy when the network is working against you
- 3. Copyright Push Technology 2016 Attention Economics in an information-rich world a wealth of information creates a poverty of attention (Simon 1971, pp. 4041) 3
- 4. Copyright Push Technology 2016 Attention economy and the net 4
- 5. And theres no shortage of information
- 6. Thinking about attention in the context of data and applications
- 7. Data Its about time
- 8. Copyright Push Technology 2016 Performance alone has huge business impact Roger Dooley Forbes.com http://www.forbes.com/sites/rogerdooley/2012/12/04/fast-sites/ 8
- 9. Copyright Push Technology 2016 Mobile & IoT Apps MUST consider the network http://blog.loadimpact.com/blog/mobile-network-emulation-the-key-to-realistic-mobile-performance-testing-feature-release/ 9
- 10. Copyright Push Technology 2016 You cant assume unlimited bandwidth 10 http://nordicapis.com/optimizing-apis-for-mobile-apps/
- 11. Copyright Push Technology 2016 Avoid Buffer Face 11
- 12. So why might HTTP be a poor choice for mobile & IoT integration?
- 13. Copyright Push Technology 2016 Applications created today using old traditional architecture will be business-constraining legacy before they are completed. Yefim Natis Gartner Analyst View And Attention- Constraining!
- 14. Copyright Push Technology 2016 RESTful APIs are the de facto integration standard today 14
- 15. Copyright Push Technology 2016 JSON Data { uid : 1234567890, title : Something, db_key : some_thing_item, modified_date : 13-06-1991, }
- 16. Copyright Push Technology 2016 JSON Data Redundancy Its like the internet is running with Debug turned on { uid : 1234567890, title : Something else, db_key : some_thing_item, modified_date : 06-08-2015, }
- 17. Copyright Push Technology 2016 HTTP Request / Response 17 { route-id : 54321, route : WAT-WOK-17:18, route-details : [ { station : waterloo, etd : 17:18 } , { station : clapham, etd : 17:28 } , { station : woking, etd : 17:38 } , } Get Request Return JSON Document { route-id : 54321, route : WAT-WOK-17:18, route-details : [ { station : waterloo, etd : 17:18 } , { station : clapham, etd : 17:28 } , { station : woking, etd : 17:38 } , } 149 characters sent Backend System Client App
- 18. Copyright Push Technology 2016 Lots of Request / Response! Client Apps 149 characters sent x 100,000,000
- 19. Copyright Push Technology 2016 Point-in-time Client A HTTP Backend Shorts Sunglasses Shorts Client B HTTP Request to Save Sunglasses to the list. HTTP Response confirming data saved. ? Client B has no idea anything has happened! Client A / User A wants to add sunglasses to the list of items stored in their application
- 20. Copyright Push Technology 2016 Realtime Client A Realtime Backend Shorts Sunglasses Realtime API to Save Sunglasses to the list. Client A / User A wants to add sunglasses to the list of items stored in their application Shorts Sunglasses Shorts Sunglasses Shorts Sunglasses Shorts Sunglasses Client B Client C Client D Persistent Connections, ensure that updates are pushed to all clients in real time
- 21. Copyright Push Technology 2016 How Push Technology overcomes these challenges Publish / Subscribe integration pattern: Realtime data updates are pushed to clients without polling Congested networks need data saving techniques: Delta streaming only transmit what you need Robustness during adverse conditions: Reliable Reconnect to overcome unreliable network conditions without data loss 21
- 22. Copyright Push Technology 2016 Even 2 extra Bytes matters 50,000 concurrent connections 10 updates per second 1.8 Billion messages / hr Saves 3.6 Billion bytes / hour (3.6 GB) 86.4 GB per day Over 31.5 TB / year Image From: http://blog.myrefers.com/2014/08/19/big-data-in-recruiting-is-the-future-of-hiring/thats-a-lot-of-data-big-data-in-recruiting/
- 23. Copyright Push Technology 201623 Data Efficiency 竪 Attention 竪 Business Value
- 24. Copyright Push Technology 2016 The Push Technology Checklist 24 Internet optimized No more wasteful polling Reduced costs Efficient data delivery Low latency
- 25. Copyright Push Technology 2016 Who we are! Were defining the market for must-have realtime data technology Our Realtime Messaging software decouples your backend systems And it allows you to overcome the challenges of delivering data via the internet Founded 2006; recognised expertise in delivering data at scale and speed European HQ in London | Americas HQ in San Jose, CA 25 Selected Customers
- 26. One day, all apps will work this way Reactive, Responsive, Realtime Subscribe to our blogFollow us on Twitter Check out our whitepapers rgarrett@pushtechnology.com @gssor