際際滷

際際滷Share a Scribd company logo
S
The Better Collective
How the Adoption of Bitcoin fits into
the Bigger Evolutionary Picture
Objectives
S Philosophical discussion
S Greater Human Movement: See the changes in Society
S Marketing 101: understand your market
S Practical purpose
S Business Opportunities: See wider applications of Bitcoin
S Business 101: innovate in a small step (side-ways)
Better (evolution)
S adjective
S 1. more desirable, satisfactory, or effective.
S synonyms: superior, finer, of higher quality, greater, in a
different class, one step ahead;
Clare Graves
Source:
Source:
http://
identityandtype.wordpre
ss.com/2012/01/15/
spiral-dynamics-
identity-through-values/
Last Accessed 17/3/14
Bitcoin is the Cash Evolution
S Sutherland Shire
S Pre-GST world
S Undeclared income
S Anonymity
S Exploration and Curiosity
Cash as a subset of Money
S Cash: from late 16th cent. (denoting a box for money): from Old
French casse or Italian cassa box, from Latin capsa (see case2).
S Non-zero value
S The integral picture of money can be drawn on the basis of analysis
of money not just as a means, but also as an end of exchange1
S Money as a subset of Wealth
1. Alla Sheptun, http://www.bu.edu/wcp/Papers/Econ/EconShep.htm
Wealth
S Your wealth is in your words
S Wealth is what you have when you take away all your money
S Its not what you know, its who you know
S "Money was never a big motivation for me, except as a way to
keep score. The real excitement is playing the game." - Donald
Trump
Wealth
S Wealth
= Communication
= Contribution
= Connection
Bitcoin in the larger picture
S Currency no longer Government-controlled
S Deregulation?
S No cash : what is the currency?
Back to Trust
S Bartering
S How can I be
S Of service?
S Of value?
S In a position of trust
Trust
S verb
S 1. believe in the reliability, truth, or ability of.
S synonyms: have faith in, put/place one's trust in, have
(every) confidence in, believe in, pin one's hopes/faith on;
Bitcoin is like Trust
S Tentative
S Five Ways to Build Trust
S Be Reliable
S Be Honest
S Be Open
S Keep Confidences
S Show your Integrity
Source: wikihow. Last
Accessed 17/3/14
How do you make Buying
choices?
S Network
S Service
S Value
S = TRUST
Consequently
S Roger James Hamilton, FFYB 2014
S Wave 7: Augmented Humanity
S Shift from Industry to Individual
We are seeing this across many industries already
Which Industries are affected?
Media and News
S Feeds
S Blogging
S Twitter
S Facebook
Distribution and Retail
S eBAY
S Gumtree
S Uber
Which Industries affected?
Education
S MOOCs
S uDemy
S MIT
S Coursera
Food and Medicine
Food
S Home cooking shows
S Farmers Collectives
S Community Gardens
S 3D Printing
Food and Medicine
Medicine
S 3D Printing
S Different parts - Limbs
S Different locations  Africa
S Stem Cells
S Drugs Silk Road?
Next Stop
Banks
S Bitcoin exchanges
S Bitcoin ATMs
Government
Bitcoin is like Electricity
Benefits
S  Technology
S Augments : Exploration,
Curiosity
S  Enabler
S Communities
S Identity
S Other technologies
Risks
S Certainty of Knowledge
S What you dont know is
shocking (paraphrase Taleb)
S On the grid
S Binds your fortunes (Mt Gox)
S Fate of the community
Back to the Community
S Group identity
S Commune: An intentional community of people living
together, sharing common interests, property, possessions,
resources, and, in some communes, work and income.
S The SAME community that gets excited about these
changes are the SAME community who will adopt Bitcoin
Geoffrey Moore  Crossing the
Chasm
Source:
http://www.w-
uh.com/posts/
081214-
recrossing_the_ch
a.html. Last
Accessed
17/3/14
Commune vs Collective
S Collective: group of entities that share or are motivated by
at least one common issue or interest, or work together to
achieve a common objective
Clare Graves
Source:
http://computingforsustainability.com/2010/03/24/thirty-more-sustainability-
diagrams/. Last Accessed 17/3/14
Conclusion
S Shift from Industry to Individual
S Social animal  form Communities
S Better Collective
S Building on what exists
S Not repeating patterns exactly
S Creating a better version of the future

More Related Content

The Better Collective - Grace Lai

  • 1. S The Better Collective How the Adoption of Bitcoin fits into the Bigger Evolutionary Picture
  • 2. Objectives S Philosophical discussion S Greater Human Movement: See the changes in Society S Marketing 101: understand your market S Practical purpose S Business Opportunities: See wider applications of Bitcoin S Business 101: innovate in a small step (side-ways)
  • 3. Better (evolution) S adjective S 1. more desirable, satisfactory, or effective. S synonyms: superior, finer, of higher quality, greater, in a different class, one step ahead;
  • 5. Bitcoin is the Cash Evolution S Sutherland Shire S Pre-GST world S Undeclared income S Anonymity S Exploration and Curiosity
  • 6. Cash as a subset of Money S Cash: from late 16th cent. (denoting a box for money): from Old French casse or Italian cassa box, from Latin capsa (see case2). S Non-zero value S The integral picture of money can be drawn on the basis of analysis of money not just as a means, but also as an end of exchange1 S Money as a subset of Wealth 1. Alla Sheptun, http://www.bu.edu/wcp/Papers/Econ/EconShep.htm
  • 7. Wealth S Your wealth is in your words S Wealth is what you have when you take away all your money S Its not what you know, its who you know S "Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game." - Donald Trump
  • 8. Wealth S Wealth = Communication = Contribution = Connection
  • 9. Bitcoin in the larger picture S Currency no longer Government-controlled S Deregulation? S No cash : what is the currency?
  • 10. Back to Trust S Bartering S How can I be S Of service? S Of value? S In a position of trust
  • 11. Trust S verb S 1. believe in the reliability, truth, or ability of. S synonyms: have faith in, put/place one's trust in, have (every) confidence in, believe in, pin one's hopes/faith on;
  • 12. Bitcoin is like Trust S Tentative S Five Ways to Build Trust S Be Reliable S Be Honest S Be Open S Keep Confidences S Show your Integrity
  • 14. How do you make Buying choices? S Network S Service S Value S = TRUST
  • 15. Consequently S Roger James Hamilton, FFYB 2014 S Wave 7: Augmented Humanity S Shift from Industry to Individual We are seeing this across many industries already
  • 16. Which Industries are affected? Media and News S Feeds S Blogging S Twitter S Facebook Distribution and Retail S eBAY S Gumtree S Uber
  • 17. Which Industries affected? Education S MOOCs S uDemy S MIT S Coursera
  • 18. Food and Medicine Food S Home cooking shows S Farmers Collectives S Community Gardens S 3D Printing
  • 19. Food and Medicine Medicine S 3D Printing S Different parts - Limbs S Different locations Africa S Stem Cells S Drugs Silk Road?
  • 20. Next Stop Banks S Bitcoin exchanges S Bitcoin ATMs Government
  • 21. Bitcoin is like Electricity Benefits S Technology S Augments : Exploration, Curiosity S Enabler S Communities S Identity S Other technologies Risks S Certainty of Knowledge S What you dont know is shocking (paraphrase Taleb) S On the grid S Binds your fortunes (Mt Gox) S Fate of the community
  • 22. Back to the Community S Group identity S Commune: An intentional community of people living together, sharing common interests, property, possessions, resources, and, in some communes, work and income. S The SAME community that gets excited about these changes are the SAME community who will adopt Bitcoin
  • 23. Geoffrey Moore Crossing the Chasm Source: http://www.w- uh.com/posts/ 081214- recrossing_the_ch a.html. Last Accessed 17/3/14
  • 24. Commune vs Collective S Collective: group of entities that share or are motivated by at least one common issue or interest, or work together to achieve a common objective
  • 26. Conclusion S Shift from Industry to Individual S Social animal form Communities S Better Collective S Building on what exists S Not repeating patterns exactly S Creating a better version of the future