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Who	we	Are
&
What	we	Do
brandcollectivehq.com
We	are	The	Brand	Collective.	
We	Create	Purposeful	Brands.	
We	are	the	machine	working	behind	the	scenes	creating	and	
developing	innovative	and	authentic	products	and	protocols	to	
amplify	your	brands	message,	expand	your	brands	audience	
and	monetise	your	brands	portfolio.
Our	method	is	simple	- collaborative	strategies,	innovative	
product	development,	creative	marketing	and	diverse	licensing	
and	retail	opportunities.
Why	choose	us	–we	have	the	track	record,	the	entrepreneurial	
flair	and	an	exceptional	team.	We	are	tenacious	and	talented.	
Where	others	see	walls	we	see	opportunities.
Fuelling	your	Fire
Success	requires	focus.	We	know	
our	strengths.	Our	activity	is	
targeted.		
Six Core	Pillars
Lifestyle	|	Nutrition	|	Exercise	|	
Mindset	|	Education	|	Community
Our	Focus
360	Strategic	Management		- Business	Strategy	&	Planning		|			Business	
Innovation		|	Business	Growth		|		Business	Maintenance		|	Business	
Turnaround	Strategy		
Brand - Brand	Architecture	Development			|		Asset	Development		|		Strategy	
&	Planning		|		Key	messages	&	Flighting		|	Celebrity	Brand	Experience
Marketing - Marketing	Strategy		|		Marketing	Planning	&	Execution		|		Social	
Media	&	Digital	Marketing		|		Campaign	Management	&	Execution		|		
Communications	Planning	&	Execution		
Product - Day	to	Day	Product	Management		|	Ranging	Strategies		|		Product	
Development		|		Product	Testing		|	Continuous	Improvement	Processes		|		
Approval	Systems	&	Processes		|		Sourcing		|	Customer	Service	Management
Retail - Retail	strategy		|		Planning	&	Execution		|		Licensing		|	Supply	Chain	&	
Distribution	|	Management		|		Pricing	Strategy		|		Sales	Tracking	
Connections	- FMCG		|		Supermarkets		|		Vitamins	&	Supplements		|		
Publishing		|		Major	Retailers		|		Discount	Retailers		|		Fitness	Industry		|		
Global	Manufacturing		|		Beauty	&	Skin	care
Our	Action
• Brand: Strategy	&	Plan – A	clearly	curated time	based protocol to create	and	
establish	your	brands foundation,set	your	brand’s	direction	and	
identifythe milestones and	deliverables	required	to	achieve success.
• Product: Innovation,	Strategy	&	Launch	plan – Providingcommercially	
objective	direction	and	expertise	in	identifying,	creating	and	launching	retail	
and	digital	products	for	your	brand.
• Marketing: Strategy	&	Plan – Creating	authentic,insightful	and	innovative	
platforms	to	market	and	communicate your	brands	essence and	
message across	multiple	channels.
• Retail: Strategy	&	Plan – Sourcing viable	retail	opportunities,	
managingproduct	range	and	direction,	identifyingpricing	and	commercial	
models to establish	and cement	your brand’s	retail	presence	and	worth.
• Licensing	&	New	Business	Development – Actively	seeking, identifyingand	
developing	commercially	viable	licensing	agreements	to	launch your	
brand in new	markets.
Activation,	Maintenance,	Tracking	
&	Improvement	Services
Our 'Behind	the	Scenes' Services	are	designed	for	you to	work ON your	
business	while	we work IN it.	
We	know	that	managing	the	day	to	day	minutia	is time	consuming	
and distracting.	
Our Bespoke or Retainer packages	will free	you	up	to	work on what's	
important	for	your	brand	and	business,	allowing	you	to	do	what	you	do	best.
So	whether	you'd	like	help	managing your	brands product	
portfolio,liaising directly	with	your	customers or	if	you're simply	overwhelmed	
by	your	brands social	media	and	digital	content	creation	requirements,	don't	
worry,	we're	here	for	you.
Our	service	is seamless.

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The Brand Collective Intro 2016