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A Brand Guide to Instagram Contests

Brandnew IO
Brandnew IO

Learn our top tips for running a successful Instagram contest, in order to achieve your marketing goals. Gain followers, UGC, reach and brand awareness, while engaging your brand audience.

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A BRAND GUIDE TO CONTESTS
Hosting a contest on Instagram is a great way to involve the wider community with your brand.
And contests can help you achieve many marketing goals Reach Followers UGC Brand Awareness
There are various different ways of running contests, depending on what your goals are
If youre aiming for UGC: If youre aiming for Followers: Run a contest that requires users to post a photo with the contest hashtag to enter Run a contest that requires users to follow your account and comment on a post to enter
Whatever type of contest you are running, remember that an enticing prize is crucial to success
You are asking users to do something for you and the reward needs to be worth it.
The theme is equally important and should be open and accessible. A theme that is too niche or localized will automatically reduce the number of people who can/will participate.NB.
Prizes too specific to a place/ location Difficult requirements for entering contest Universal prize, appealing to your target audience Simple requirements to enter contest
With a great prize and simple theme you are on the right track to gaining large reach, followers, UGC and brand awareness.
DOING IT RIGHT An automotive brand ran a photo contest asking Instagram to share their special places. The prizes were a pair of round the world tickets and 3 GoPros cameras for runners up. Result: 17,000+ images with contest hashtag Great prize Simple theme Global
A luxury Champagne brand ran a contest giving away a set of $1,000 Amex vouchers to a pair of best friends. To enter, users followed the brand account and commented on a post. Result: 5,995 new followers, 8,072 comments DOING IT RIGHT Great prize Simple theme Open Concept
!Dont forget to post the link to the contest Terms and Conditions on your Instagram account. You can read Instagram guidelines for promotions here
To gain extra traction and exposure, promote your contest with Instagram In鍖uencers.
NEED HELP PLANNING A CONTEST? Get in touch with our team advertisers@brandnew.io www.brandnew.io Vectors by freepik.com

More Related Content

A Brand Guide to Instagram Contests

  • 1. A BRAND GUIDE TO CONTESTS
  • 2. Hosting a contest on Instagram is a great way to involve the wider community with your brand.
  • 3. And contests can help you achieve many marketing goals Reach Followers UGC Brand Awareness
  • 4. There are various different ways of running contests, depending on what your goals are
  • 5. If youre aiming for UGC: If youre aiming for Followers: Run a contest that requires users to post a photo with the contest hashtag to enter Run a contest that requires users to follow your account and comment on a post to enter
  • 6. Whatever type of contest you are running, remember that an enticing prize is crucial to success
  • 7. You are asking users to do something for you and the reward needs to be worth it.
  • 8. The theme is equally important and should be open and accessible. A theme that is too niche or localized will automatically reduce the number of people who can/will participate.NB.
  • 9. Prizes too specific to a place/ location Difficult requirements for entering contest Universal prize, appealing to your target audience Simple requirements to enter contest
  • 10. With a great prize and simple theme you are on the right track to gaining large reach, followers, UGC and brand awareness.
  • 11. DOING IT RIGHT An automotive brand ran a photo contest asking Instagram to share their special places. The prizes were a pair of round the world tickets and 3 GoPros cameras for runners up. Result: 17,000+ images with contest hashtag Great prize Simple theme Global
  • 12. A luxury Champagne brand ran a contest giving away a set of $1,000 Amex vouchers to a pair of best friends. To enter, users followed the brand account and commented on a post. Result: 5,995 new followers, 8,072 comments DOING IT RIGHT Great prize Simple theme Open Concept
  • 13. !Dont forget to post the link to the contest Terms and Conditions on your Instagram account. You can read Instagram guidelines for promotions here
  • 14. To gain extra traction and exposure, promote your contest with Instagram In鍖uencers.
  • 15. NEED HELP PLANNING A CONTEST? Get in touch with our team advertisers@brandnew.io www.brandnew.io Vectors by freepik.com