The document appears to be obscured or contains non-informative symbols. It lacks any coherent text or context to summarize effectively. Therefore, no relevant information can be extracted.
The document discusses brand growth strategies, focusing on brand extendibility, failures, and essential characteristics for successful extensions. It highlights barriers like market demand, uninspiring solutions, and lack of brand relevance while providing polling data and examples of brand extension failures. It emphasizes the importance of identifying customer needs and the opportunity for innovative thinking in brand development.
This document outlines best practices in B2B marketing based on a proprietary research study. It discusses how B2B companies with over 15% 3-year growth (Growth Gurus) differ from others in their marketing approaches. Growth Gurus are more likely to lead with customers, make marketing strategic, build strong brands, execute precisely, and test and learn. Specific practices covered include understanding customers, developing value propositions, building brand capabilities, social media strategy, and implementing marketing strategies across all touchpoints.
Developing a Value Proposition for a Healthcare Services BusinessFullSurge
油
The document discusses developing a value proposition for a healthcare services business. It outlines the project objectives, which include developing a value proposition statement, overall message/theme, and key messages. It then details the qualitative research process, including interviews with customers and sales leaders, to understand areas of differentiation for the company. New insights revealed "productivity" and "flexibility" as potential differentiated messages. The document recommends a blended value proposition centered on "productivity" that leverages these insights. It provides an example narrative and architecture to bring the value proposition to life.
Brand Metrics to Measure Business PerformanceFullSurge
油
The document discusses the importance of brand metrics, which help assess a brand's strength in relation to business performance. It categorizes these metrics into behavioral, interaction, perceptual, and performance metrics and emphasizes linking them to refine brand strategy. Additionally, it underscores the need to prioritize metrics that most significantly impact customer experience and business results.
AMA Customer Experience Workshop: Optimizing the Customer ExperienceFullSurge
油
The document presents a proprietary and confidential brand growth strategy focusing on customer experience, emphasizing that organizations must prioritize the customer journey and interactions to foster loyalty and differentiate their brand. Key insights include various perceptions of customer experience, the importance of creating impactful brand experiences, and examples from successful companies like Starbucks and Nespresso. It outlines a roadmap for developing a brand experience by diagnosing customer needs, strategizing, creating innovative solutions, and systematizing operations.
Best Practices in Brand Portfolio StrategyFullSurge
油
This document outlines best practices for brand growth strategy, covering key areas such as brand definition, portfolio strategy, and architecture. It emphasizes the importance of understanding the roles of brands within a portfolio and provides guidance on optimal brand management to maximize profitability and consumer loyalty. The workshop aims to assist organizations in navigating challenges related to brand management and aligning their strategies with business objectives.
This document outlines a methodology for developing a brand architecture for a company. It discusses assessing the current brand portfolio, developing hypotheses for the future architecture, validating the hypotheses through research, and creating a strategy and migration plan. Key deliverables include brand assessments, alternative architecture frameworks, research findings, the final architecture, and a plan to transition the portfolio to the new architecture. The goal is to strategically organize the company's brands to increase clarity, realize synergies, and strengthen brand equities.
Summer Internship Presentation Creation of brand awareness for puretta baby w...Mohammad Faraz
油
The document analyzes the brand awareness and market potential of Puretta baby wipes, highlighting key strengths such as high absorbency, natural materials, and safety for babies. Despite these advantages, it faces challenges like weak promotional efforts, high competition from established brands, and unattractive packaging. Recommendations include increasing advertisement, improving packaging, and leveraging endorsements from maternity clinics to boost market presence.
This document discusses different brand architecture strategies that industrial manufacturing companies can employ, including branded house, house of brands, and hybrid approaches. It provides examples of how large companies like GE, Emerson, UTC, Altra, and Textron structure their brands at the corporate, business, and product levels. It also outlines three levels of operational depth that organizations can align to - marketing categories, sales/solution categories, and operational categories. The document is intended to help companies consider alternatives and go-to-market implications for structuring their brand portfolio.
Brand tracking is evolving from traditional methods into more dynamic, actionable systems that utilize a variety of tools to address complex market challenges. Companies like P&G and LG are implementing innovative tracking methodologies focused on real-time insights and consumer engagement, moving away from outdated practices. The integration of augmented reality and predictive analytics is helping brands make informed decisions about their marketing strategies and overall brand health.
Brand Tracking - Taking The Pulse On Your BrandMichaela Mora
油
The document outlines the concept of brand and brand equity, detailing metrics that should be tracked, how often tracking should occur, and who should be included in brand tracking studies. It highlights the importance of monitoring brand health for informed marketing decisions and presents various methods and approaches for brand tracking, including qualitative and quantitative research techniques. Additionally, it discusses how to interpret brand metrics and the factors that affect brand recall and recognition.
The document is a report submitted by Adnan Kitabi, Avishek Mehra, and Gaurav Agarwal to Professor Srinivas Govindrajan on July 29, 2012 regarding a brand tracker project on Coca-Cola. It includes an executive summary of Coca-Cola's 125-year history and current brand status based on quantitative and qualitative research methods. The quantitative research used a modified Brand Asset Valuator questionnaire to analyze Coca-Cola and competitors on brand strength and stature. The qualitative research used a customized Zaltman Metaphor Elicitation Technique to understand how consumers relate to the Coca-Cola brand through pictures.
This document discusses brand tracking, which is a way to continuously measure how key variables related to a brand are developing over time. These variables can include brand awareness, preference, and usage. The document provides examples of questions that can be asked in a brand tracking interview or survey to measure these variables. It discusses tracking product brands, corporate or family brands, and brands globally. Brand tracking data can show the top of mind and in mind brands for awareness, preference, latest purchases, and advertisement awareness. This allows brands to monitor their performance and the consumer consideration set over time.
This document provides an overview and analysis of Hindustan Coca-Cola Beverages Pvt Ltd's brand awareness and sales of their products. It discusses the company's brands, market segmentation, sales process, promotional strategies including advertising, sales promotions and public relations. Research was conducted through surveys and interviews to study consumer awareness, preferences, and factors influencing purchases among different age groups. Key findings indicate that Coca-Cola, Thums Up and Maaza have highest awareness but juice brands need more promotion. The design, taste and price of products along with effective distribution were also found to impact sales. Recommendations include improving rural consumer education and offering grocery stores better discounts to increase sales.
The document discusses brand equity management and brand tracking studies, highlighting the importance of continuously measuring a brand's performance through various matrices like awareness, preference, and customer perceptions. It emphasizes the need for regular data collection, tailored strategies for monitoring both current customers and non-users, and the significance of understanding consumer behavior to drive brand growth. Furthermore, it outlines challenges in survey design and the necessity for customizing tracking measures to adapt to competitive and market changes.
The document discusses the brand growth strategy for the Sci-Fi Channel, emphasizing a need to extend its brand beyond traditional TV offerings and target a broader audience. It outlines innovative concepts and business opportunities aimed at capturing younger demographics and diverse consumer behaviors, while also addressing the limitations of current market segmentation. The proposed strategy includes transforming the brand through immersive, experiential offerings such as virtual reality and themed destinations to enhance consumer engagement and drive revenue growth.
The document outlines a multi-phase process for developing a long-term brand growth strategy. Phase 1 involves strategic development including insight generation on customers, brands, and competitors. Phase 2 focuses on developing strategic options regarding the core brand, portfolio, architecture, and messaging. Phase 3 aims to gain executive alignment through facilitated work sessions to agree on decisions. The final phase involves internal and external activation of the brand strategy.
The document outlines a framework for adopting a value proposition internally and externally. It identifies objectives for drawing attention, instilling belief, spurring action, building confidence, and enabling advocacy. Requirements are listed for achieving each objective based on behavioral psychology, such as seeing something compelling, hearing from a trusted source, experiencing it personally, receiving positive reinforcement, and enhancing one's reputation. The framework applies both internally for employees and externally for customers and partners.
Strategic Naming For Merging Healthcare CompaniesFullSurge
油
The document outlines a strategic naming and branding strategy for merging healthcare providers, focusing on the creation of a master brand that retains the heritage and equity of both merging entities. Key objectives include choosing the best name for the new master brand, transitioning to that brand effectively, and developing a roadmap for integration while managing brand architecture. The analysis emphasizes the importance of brand equity, consumer perception, and strategic planning to successfully unify the two brands and maximize market positioning.
The document outlines a proposed framework for developing and managing a brand architecture for Company X. It discusses developing a portfolio strategy, positioning brands, and defining the relationships between a master brand and other product or service brands. It proposes assessing the current state, developing hypotheses for a new architecture, selecting an optimal architecture strategy, and creating tools to manage migration to the new architecture. The goal is to evolve Company X's brand management as it moves into higher-value solutions.
The document outlines a strategic business growth workshop held in Kuala Lumpur in September 2013, detailing its agenda across two days with sessions focusing on both organic and inorganic growth strategies. It emphasizes the importance of growth for businesses, providing best practices and current state assessments to help organizations evaluate their positions and identify opportunities. Additionally, the document discusses the necessity of profitability alongside growth, illustrating various metrics and potential risks associated with both growth strategies.
The document outlines a strategic business growth agenda focusing on both organic and inorganic growth strategies, including sessions on developing growth strategies, organizational readiness, and implementation. Key topics include strategic alliances, joint ventures, mergers and acquisitions, and the distinctions among them, along with examples from companies like Google and Microsoft. It highlights the benefits and challenges of these approaches while emphasizing the importance of due diligence and integration for successful outcomes.
The document discusses the challenges and strategies for a company in the commercial construction industry to effectively market green building materials. It outlines the importance of understanding different customer segments based on their attitudes toward green products and emphasizes the development of a compelling value proposition targeting these segments. Key objectives include identifying drivers of green purchasing decisions and evaluating distinct market segments to align with the company's competencies.
This document summarizes a case study conducted for a large commercial building materials supplier, Company A, to help develop a "green" marketing strategy. Through research including customer segmentation, interviews, and pathway modeling, they identified two primary customer segments: "Green Lovers" and "Green for Me". They selected "Green Lovers" as the primary target and developed a value proposition focused on demonstrating tangible financial benefits of green building materials rather than just environmental benefits or improved image. The value proposition aims to prove that Company A's green materials provide real business value through a safe work environment, improved productivity, cost savings and credibility.
The document discusses strategies for extending brands into new markets, emphasizing the importance of understanding brand attributes, organizational capabilities, and market opportunities. It identifies common reasons for brand extension failures and suggests a structured approach for staying relevant, including determining brand equities and validating opportunities. The final sections highlight the significance of consumer insights and concept testing in ensuring successful brand innovations.
The document discusses strategies for managing B2B brand portfolios, emphasizing the importance of aligning brand architecture with business objectives and customer needs. It outlines principles for building strong corporate brands, integrating product brands, and avoiding brand dilution or confusion among consumers. Additionally, it provides indicators for assessing brand portfolio effectiveness and the necessity of clear brand guidelines to maintain consistency and enhance brand equity.
The document outlines insights from participants in a multichannel marketing (MCM) workshop by the American Marketing Association, highlighting the lack of strategic approach in their current marketing practices. It details a workshop curriculum aimed at improving MCM strategies through principles, case studies, and evaluation methods, emphasizing the importance of having a coordinated, strategic mindset. Additionally, the document discusses key elements of strategy such as arenas, vehicles, differentiators, and economic logic, highlighting the need for organizations to align their brand, business, and channel strategies.
The document discusses principles and best practices in brand portfolio strategy and architecture, addressing key questions regarding brand definition, financial investment, and portfolio management. It emphasizes the importance of understanding brand elasticity, architecture, and the alignment of brand goals with corporate strategies to maximize customer value and profitability. Additionally, it outlines a structured approach for assessing current brand portfolios and planning future migrations to enhance brand performance and market clarity.
The document discusses the challenges of brand extension, outlining common failures such as lack of market need, uninspiring solutions, brand relevance issues, and poor execution. It highlights the importance of brand extendibility as a growth strategy and suggests that to succeed, companies must balance strategic alignment with customer insights and proper execution. Best practices for identifying market needs and developing relevant solutions, as well as fostering commitment and clarity within the organization, are emphasized as critical components of successful brand extensions.
The document summarizes a tutorial on optimizing the customer experience. It discusses how companies should prioritize the customer experience over technology. It also provides examples of how Starbucks focused on the customer experience through friendly service to drive loyalty. The tutorial covers definitions of customer experience, different approaches companies can take, and how to design great brand experiences through understanding customers and the brand.
This document discusses different brand architecture strategies that industrial manufacturing companies can employ, including branded house, house of brands, and hybrid approaches. It provides examples of how large companies like GE, Emerson, UTC, Altra, and Textron structure their brands at the corporate, business, and product levels. It also outlines three levels of operational depth that organizations can align to - marketing categories, sales/solution categories, and operational categories. The document is intended to help companies consider alternatives and go-to-market implications for structuring their brand portfolio.
Brand tracking is evolving from traditional methods into more dynamic, actionable systems that utilize a variety of tools to address complex market challenges. Companies like P&G and LG are implementing innovative tracking methodologies focused on real-time insights and consumer engagement, moving away from outdated practices. The integration of augmented reality and predictive analytics is helping brands make informed decisions about their marketing strategies and overall brand health.
Brand Tracking - Taking The Pulse On Your BrandMichaela Mora
油
The document outlines the concept of brand and brand equity, detailing metrics that should be tracked, how often tracking should occur, and who should be included in brand tracking studies. It highlights the importance of monitoring brand health for informed marketing decisions and presents various methods and approaches for brand tracking, including qualitative and quantitative research techniques. Additionally, it discusses how to interpret brand metrics and the factors that affect brand recall and recognition.
The document is a report submitted by Adnan Kitabi, Avishek Mehra, and Gaurav Agarwal to Professor Srinivas Govindrajan on July 29, 2012 regarding a brand tracker project on Coca-Cola. It includes an executive summary of Coca-Cola's 125-year history and current brand status based on quantitative and qualitative research methods. The quantitative research used a modified Brand Asset Valuator questionnaire to analyze Coca-Cola and competitors on brand strength and stature. The qualitative research used a customized Zaltman Metaphor Elicitation Technique to understand how consumers relate to the Coca-Cola brand through pictures.
This document discusses brand tracking, which is a way to continuously measure how key variables related to a brand are developing over time. These variables can include brand awareness, preference, and usage. The document provides examples of questions that can be asked in a brand tracking interview or survey to measure these variables. It discusses tracking product brands, corporate or family brands, and brands globally. Brand tracking data can show the top of mind and in mind brands for awareness, preference, latest purchases, and advertisement awareness. This allows brands to monitor their performance and the consumer consideration set over time.
This document provides an overview and analysis of Hindustan Coca-Cola Beverages Pvt Ltd's brand awareness and sales of their products. It discusses the company's brands, market segmentation, sales process, promotional strategies including advertising, sales promotions and public relations. Research was conducted through surveys and interviews to study consumer awareness, preferences, and factors influencing purchases among different age groups. Key findings indicate that Coca-Cola, Thums Up and Maaza have highest awareness but juice brands need more promotion. The design, taste and price of products along with effective distribution were also found to impact sales. Recommendations include improving rural consumer education and offering grocery stores better discounts to increase sales.
The document discusses brand equity management and brand tracking studies, highlighting the importance of continuously measuring a brand's performance through various matrices like awareness, preference, and customer perceptions. It emphasizes the need for regular data collection, tailored strategies for monitoring both current customers and non-users, and the significance of understanding consumer behavior to drive brand growth. Furthermore, it outlines challenges in survey design and the necessity for customizing tracking measures to adapt to competitive and market changes.
The document discusses the brand growth strategy for the Sci-Fi Channel, emphasizing a need to extend its brand beyond traditional TV offerings and target a broader audience. It outlines innovative concepts and business opportunities aimed at capturing younger demographics and diverse consumer behaviors, while also addressing the limitations of current market segmentation. The proposed strategy includes transforming the brand through immersive, experiential offerings such as virtual reality and themed destinations to enhance consumer engagement and drive revenue growth.
The document outlines a multi-phase process for developing a long-term brand growth strategy. Phase 1 involves strategic development including insight generation on customers, brands, and competitors. Phase 2 focuses on developing strategic options regarding the core brand, portfolio, architecture, and messaging. Phase 3 aims to gain executive alignment through facilitated work sessions to agree on decisions. The final phase involves internal and external activation of the brand strategy.
The document outlines a framework for adopting a value proposition internally and externally. It identifies objectives for drawing attention, instilling belief, spurring action, building confidence, and enabling advocacy. Requirements are listed for achieving each objective based on behavioral psychology, such as seeing something compelling, hearing from a trusted source, experiencing it personally, receiving positive reinforcement, and enhancing one's reputation. The framework applies both internally for employees and externally for customers and partners.
Strategic Naming For Merging Healthcare CompaniesFullSurge
油
The document outlines a strategic naming and branding strategy for merging healthcare providers, focusing on the creation of a master brand that retains the heritage and equity of both merging entities. Key objectives include choosing the best name for the new master brand, transitioning to that brand effectively, and developing a roadmap for integration while managing brand architecture. The analysis emphasizes the importance of brand equity, consumer perception, and strategic planning to successfully unify the two brands and maximize market positioning.
The document outlines a proposed framework for developing and managing a brand architecture for Company X. It discusses developing a portfolio strategy, positioning brands, and defining the relationships between a master brand and other product or service brands. It proposes assessing the current state, developing hypotheses for a new architecture, selecting an optimal architecture strategy, and creating tools to manage migration to the new architecture. The goal is to evolve Company X's brand management as it moves into higher-value solutions.
The document outlines a strategic business growth workshop held in Kuala Lumpur in September 2013, detailing its agenda across two days with sessions focusing on both organic and inorganic growth strategies. It emphasizes the importance of growth for businesses, providing best practices and current state assessments to help organizations evaluate their positions and identify opportunities. Additionally, the document discusses the necessity of profitability alongside growth, illustrating various metrics and potential risks associated with both growth strategies.
The document outlines a strategic business growth agenda focusing on both organic and inorganic growth strategies, including sessions on developing growth strategies, organizational readiness, and implementation. Key topics include strategic alliances, joint ventures, mergers and acquisitions, and the distinctions among them, along with examples from companies like Google and Microsoft. It highlights the benefits and challenges of these approaches while emphasizing the importance of due diligence and integration for successful outcomes.
The document discusses the challenges and strategies for a company in the commercial construction industry to effectively market green building materials. It outlines the importance of understanding different customer segments based on their attitudes toward green products and emphasizes the development of a compelling value proposition targeting these segments. Key objectives include identifying drivers of green purchasing decisions and evaluating distinct market segments to align with the company's competencies.
This document summarizes a case study conducted for a large commercial building materials supplier, Company A, to help develop a "green" marketing strategy. Through research including customer segmentation, interviews, and pathway modeling, they identified two primary customer segments: "Green Lovers" and "Green for Me". They selected "Green Lovers" as the primary target and developed a value proposition focused on demonstrating tangible financial benefits of green building materials rather than just environmental benefits or improved image. The value proposition aims to prove that Company A's green materials provide real business value through a safe work environment, improved productivity, cost savings and credibility.
The document discusses strategies for extending brands into new markets, emphasizing the importance of understanding brand attributes, organizational capabilities, and market opportunities. It identifies common reasons for brand extension failures and suggests a structured approach for staying relevant, including determining brand equities and validating opportunities. The final sections highlight the significance of consumer insights and concept testing in ensuring successful brand innovations.
The document discusses strategies for managing B2B brand portfolios, emphasizing the importance of aligning brand architecture with business objectives and customer needs. It outlines principles for building strong corporate brands, integrating product brands, and avoiding brand dilution or confusion among consumers. Additionally, it provides indicators for assessing brand portfolio effectiveness and the necessity of clear brand guidelines to maintain consistency and enhance brand equity.
The document outlines insights from participants in a multichannel marketing (MCM) workshop by the American Marketing Association, highlighting the lack of strategic approach in their current marketing practices. It details a workshop curriculum aimed at improving MCM strategies through principles, case studies, and evaluation methods, emphasizing the importance of having a coordinated, strategic mindset. Additionally, the document discusses key elements of strategy such as arenas, vehicles, differentiators, and economic logic, highlighting the need for organizations to align their brand, business, and channel strategies.
The document discusses principles and best practices in brand portfolio strategy and architecture, addressing key questions regarding brand definition, financial investment, and portfolio management. It emphasizes the importance of understanding brand elasticity, architecture, and the alignment of brand goals with corporate strategies to maximize customer value and profitability. Additionally, it outlines a structured approach for assessing current brand portfolios and planning future migrations to enhance brand performance and market clarity.
The document discusses the challenges of brand extension, outlining common failures such as lack of market need, uninspiring solutions, brand relevance issues, and poor execution. It highlights the importance of brand extendibility as a growth strategy and suggests that to succeed, companies must balance strategic alignment with customer insights and proper execution. Best practices for identifying market needs and developing relevant solutions, as well as fostering commitment and clarity within the organization, are emphasized as critical components of successful brand extensions.
The document summarizes a tutorial on optimizing the customer experience. It discusses how companies should prioritize the customer experience over technology. It also provides examples of how Starbucks focused on the customer experience through friendly service to drive loyalty. The tutorial covers definitions of customer experience, different approaches companies can take, and how to design great brand experiences through understanding customers and the brand.
Common Mistakes That Kill Your Income Potential from Guest Postsoffpagebm
油
Discover the most common mistakes that silently kill your income potential from guest posts. This presentation highlights issues like poor site targeting, weak SEO, missing CTAs, over-promotion, and lack of performance tracking. Learn actionable tips, smart blog management practices, and tools like SEOViser and Speed SEO to boost your guest post ROI.
Looking to Grow on Instagram? Find the Best Social Media Marketing Experts in...theagencywayseo
油
In a world of Word Stemming, Hashtags, Followers, and LIKES, a genuine social media marketing company in India will involve creating remarkable relations that show curiosity in action beyond scrolling. On Instagram, it's not just about being seen, but about being remembered. The difference between a forgettable brand and a fan-favorite one is all made up of strategy. If youre dreaming of making your brand pop on peoples feeds, spark real connections, and turn casual scrollers into loyal customers, youre already halfway to success.
Youre not in the business of AIyoure in the business of winning customers and growing revenue. AI, used strategically, can help you generate better leads, create stronger customer connections, unlock new revenue streams, and scale your success, but only if it's aligned with real business goals and the realities of your resources.In this session, youll learn how to connect AI initiatives to outcomes that matter, balance technology with change management, and build a scalable marketing engine that delivers measurable impact. This talk is for leaders ready to move beyond AI hype and start using AI where it matters most: fueling sustainable growth.
Key Takeaways:
1. A practical approach and framework for identifying and prioritizing AI opportunities that align with your business goals and deliver measurable ROI 2. Proven strategies for leading change management and driving AI adoption across traditional sales and marketing organizations 3. Real-world tactics for scaling AI initiatives while balancing innovation with practical implementation
marketing strategy for SEARCH ENGINE OPTIMIZTIONgandhipalak832
油
Unlock the full potential of your online presence with our comprehensive SEO Marketing Strategy. This pdf covers powerful techniques like keyword research, on page SEO, backlink building, technical SEO and performance analysis. Perfect for digital marketer, entrepreneur, business owner or blogger looking to grow organic traffic and boost search engine ranking. this guide provides actionable tips to help you drive consistent organic traffic. ideal for pdf submission, backlinks and content distribution.
AI-Powered Digital Marketing Course by ODMTKishoreChintu1
油
Digital Marketing Course in Telugu : ODMT brings you Telugus most Advanced Digital Marketing course now upgraded with AI-powered tools and automation. Whether youre a student, job seeker, entrepreneur, or housewife our course helps you build a successful career in digital marketing using both traditional strategies (like SEO, Google Ads, YouTube) and modern AI tools (like ChatGPT, Gemeni, Claude, Grok, DeepSeek, Perplexity, Gamma, Magnific, Midjourney, and Jasper, and 100+ others). Ready to stay ahead in the AI era? Join ODMT and master the skills that recruiters are now demanding.
Note : Classes are available in English and Hindi as well
Discover how Mishtels Bulk SMS services help businesses engage customers, send alerts, and automate communication. This guide covers how bulk SMS works, advanced features like smart links and dynamic messaging, and industry-specific use cases. Learn how to choose the right provider and leverage SMS for real-time, cost-effective outreach across retail, healthcare, finance, and more.
Marketing Graphics for BTU Protocol & Bonitasoftsohamdatta047
油
These are original social media posts I created for BTU Protocol and Bonitasoft, featuring promotional graphics, event announcements, and campaign visuals.
They showcase my skills in graphic design, social media marketing, and content strategycrafted to increase engagement, drive traffic, and build brand identity. Each post was tailored for platforms like Twitter, Facebook, Instagram, and LinkedIn, with attention to visual storytelling and audience targeting.
Discover why the traditional digital marketing funnel is no longer
effective in 2025and what innovative, experience-first strategies are
taking its place. Explore the shift from linear journeys to dynamic
customer ecosystems.
Kenya Media Landscape 2025 By GeoPoll KenyaMoses Kemibaro
油
This presentation offers key insights into how Kenyans are consuming media in 2025, based on data collected through TuuCho GeoPolls new digital-first, real-time research platform. Covering all 47 counties with a sample of 1,471 respondents, the report provides a nationally representative view across age, gender, income, education, and urban-rural dynamics.
Key highlights include:
93% of Kenyans are online and using social media, across all demographics.
WhatsApp, Facebook, and TikTok dominate digital engagement.
TV remains relevant for mass reach and family viewing, with over 90% penetration.
Radio still resonates, especially in rural areas and among Gen X.
Mobile phones are now the primary media devices across formats.
The report captures the shift to a digital-first, mobile-centric, and multi-platform media ecosystem. From short-form video to talk radio, binge-worthy content to trusted news, Kenyans are consuming more content than ever but across fragmented channels.
While this is a preliminary dataset, with further analysis underway, it already signals critical shifts that marketers, media strategists, and policymakers must understand. The future of media in Kenya is hybrid, fast, and mobile-driven and your content and campaigns must reflect that reality.
All about deutsche-telekom - company presentationsendtomyplace
油
Deutsche Telekom (DTAG) is a leading telecommunications and information technology company, headquartered in Bonn, Germany. It's a major player in both the European and global markets, offering a wide range of services including mobile, fixed-line, broadband, and ICT solutions for both consumers and businesses.
Here's a more detailed look:
Key Features:
Integrated Telecommunications:
Deutsche Telekom provides a comprehensive suite of services, including mobile and fixed-line communication, internet access, and IPTV.
Global Presence:
While based in Germany, Deutsche Telekom operates internationally, with subsidiaries like T-Mobile USA and other companies across Europe and beyond.
Business Solutions:
Through its T-Systems division, Deutsche Telekom offers ICT solutions, including network infrastructure, cybersecurity, and cloud services for businesses.
Innovation:
Deutsche Telekom invests in future technologies like 5G, IoT, and AI to develop new services and solutions.
Network Infrastructure:
The company has a vast fiber-optic network in Germany and invests heavily in expanding its mobile and fiber networks globally.
Key Brands:
Besides its main brand, Deutsche Telekom also operates the T-Mobile brand for mobile services and MagentaTV for IPTV.
Market Leader:
Deutsche Telekom is a dominant force in the German telecommunications market and one of the largest telecommunications providers in Europe, according to Wikipedia.
**In essence, Deutsche Telekom is a major global telecommunications company focused on providing a wide range of services, investing in future technologies, and maintaining a strong presence in both the German and international markets,}according to its company profile.
UAE Pharmacy Digital Market 2025 - RankabilityRankability
油
This presentation explores the digital landscape of the UAE pharmacy sector in 2025, focusing on SEO performance, online visibility, and market dynamics. Based on in-depth research using SEMrush, Google Search Console, and Ahrefs, the report highlights:
- Search trends for pharmacy-related keywords across the UAE
- Competitive analysis of top players like Life Pharmacy, Aster Pharmacy, and BinSina
- CPC data and keyword difficulty insights for paid and organic search
- Local SEO dominance through Googles Local-3-Pack
- Opportunities in the online pharmacy and medicine delivery space
- Technical and content strategies driving success (and failure)
- Emerging trends including AI-driven support, mobile-first indexing, and multilingual content demand
Perfect for digital marketers, pharmacy executives, and SEO professionals aiming to understand how digital transformation is reshaping healthcare retail in the Middle East.
Unlock Your Brands Potential with the Best Social Media Marketing Agency in ...Digital Xplode
油
Looking to grow your brand online? Partner with the best social media agency in Noida and take your digital presence to the next level. As a top social media marketing company in Noida, we offer creative strategies to boost engagement, force visitors, and grow your online presence. Our expert team grants impactful campaigns tailored to your goals. Choose the main social media advertising and marketing company in Noida and turn your virtual imagination and prescience into reality.
Affiliate Marketing The Most Profitable Waymeeraisabel71
油
Affiliate Marketing: The Most Profitable Way explores how individuals and businesses can earn passive income by promoting products or services through affiliate links. This presentation covers the basics of affiliate marketing, key platforms, content strategies, and methods to maximize earnings. It highlights why affiliate marketing is considered one of the most cost-effective and scalable monetization models, especially for bloggers, influencers, and digital creators.
AI wont save your marketing team from bad processes, weak ideas, or generic content. In fact, it might make them worse. Like any tool, AI is only a game-changer to the extent that you understand where it excels and where it serves up polished mediocrity. In this keynote, youll get a practical, grounded understanding of what AI is doing under the hood and walk away with an AI strategy framework that boosts your productivity and polish without sacrificing originality or authenticity.
Key Takeaways:
1. How to use generative AI in a way that accomplishes your goals and enhances your output
2. How to create an AI strategy for your marketing organization using a memorable, versatile model
3. How to build workflows around AI's critical strengths, and mitigate the risks of incorporating bad or false information
Our Pure Cotton Combo Sets include 23 coordinated fabric pieces made from 100% breathable cottonperfect for stitching suits, kurtis, or dresses. Soft, skin-friendly, and colorfast, these combos offer great value, stylish prints, and comfort for everyday or festive wear.
Best 6 Industry-Specific Press Release Distribution Channels That Converthttps://anewswire.com/
油
Generic press release distribution is like shouting into a crowded room and hoping someone cares. You might get noticed, but you probably won't get the right kind of attention from the people who actually matter for your business.
The companies that see real results from their press releases understand a fundamental truth: targeted distribution to industry-specific channels dramatically outperforms broad, unfocused approaches. When you reach journalists, analysts, and influencers who live and breathe your industry, your conversion rates skyrocket.
Search is no longer just about rankingits about being retrieved. As AI-driven search engines like Googles AI Overviews, ChatGPT Browse, and Perplexity rewrite how content is discovered, marketers must rethink how they structure and phrase information on the web. In this tactical, insight-packed Master Class, SEO and AI advisor Carolyn Shelby shows you how large language models (LLMs) actually process your contentand what to change right now to ensure your brand is surfaced, cited, and trusted in generative search results. Youll learn how to align with prompt language, signal relevance semantically, and build content architectures that outperform traditional SEO formats. Whether you're optimizing blog posts, landing pages, or product content, this is your blueprint for becoming the brand AI cant ignore.
Key Takeaways:
Learn how large language models (LLMs) retrieve and interpret web contentand why structure and clarity now outweigh traditional SEO signals.
Discover how to align your content with AI prompts using headings, lists, semantic cues, and user-language matching for maximum retrievability.
Get a practical framework for auditing and refactoring existing content to improve inclusion in AI Overviews, ChatGPT, and Perplexity results.
Bonita 2022.1 Release Campaign New Features & Marketing Assetssohamdatta047
油
This collection showcases the social media posts and marketing materials created to promote the Bonita 2022.1 software release. Highlighting new features and improvements, these campaigns were designed to engage the developer community and customers through clear, compelling visuals and messaging. The materials include promotional graphics, announcements, and content tailored for platforms like LinkedIn, Twitter, and Facebook to maximize reach and user awareness of Bonitas latest innovations.
#3: Earlier this year my firm, FullSurge, fielded a proprietary quantitate research study
Our goal was to understand what high-growth companies do differently from a brand, marketing and innovation perspective, than everyone else
Secondarily, we wanted to understand how B2B companies compared to B2C on these measures
~20% of sample deemed Growth Gurus
#4: Earlier this year my firm, FullSurge, fielded a proprietary quantitate research study
Our goal was to understand what high-growth companies do differently from a brand, marketing and innovation perspective, than everyone else
Secondarily, we wanted to understand how B2B companies compared to B2C on these measures
~20% of sample deemed Growth Gurus
#5: Earlier this year my firm, FullSurge, fielded a proprietary quantitate research study
Our goal was to understand what high-growth companies do differently from a brand, marketing and innovation perspective, than everyone else
Secondarily, we wanted to understand how B2B companies compared to B2C on these measures
~20% of sample deemed Growth Gurus
#6: Earlier this year my firm, FullSurge, fielded a proprietary quantitate research study
Our goal was to understand what high-growth companies do differently from a brand, marketing and innovation perspective, than everyone else
Secondarily, we wanted to understand how B2B companies compared to B2C on these measures
~20% of sample deemed Growth Gurus
#7: Earlier this year my firm, FullSurge, fielded a proprietary quantitate research study
Our goal was to understand what high-growth companies do differently from a brand, marketing and innovation perspective, than everyone else
Secondarily, we wanted to understand how B2B companies compared to B2C on these measures
~20% of sample deemed Growth Gurus
#8: Earlier this year my firm, FullSurge, fielded a proprietary quantitate research study
Our goal was to understand what high-growth companies do differently from a brand, marketing and innovation perspective, than everyone else
Secondarily, we wanted to understand how B2B companies compared to B2C on these measures
~20% of sample deemed Growth Gurus
#9: Earlier this year my firm, FullSurge, fielded a proprietary quantitate research study
Our goal was to understand what high-growth companies do differently from a brand, marketing and innovation perspective, than everyone else
Secondarily, we wanted to understand how B2B companies compared to B2C on these measures
~20% of sample deemed Growth Gurus
#10: Earlier this year my firm, FullSurge, fielded a proprietary quantitate research study
Our goal was to understand what high-growth companies do differently from a brand, marketing and innovation perspective, than everyone else
Secondarily, we wanted to understand how B2B companies compared to B2C on these measures
~20% of sample deemed Growth Gurus
#12: Earlier this year my firm, FullSurge, fielded a proprietary quantitate research study
Our goal was to understand what high-growth companies do differently from a brand, marketing and innovation perspective, than everyone else
Secondarily, we wanted to understand how B2B companies compared to B2C on these measures
~20% of sample deemed Growth Gurus
#13: Earlier this year my firm, FullSurge, fielded a proprietary quantitate research study
Our goal was to understand what high-growth companies do differently from a brand, marketing and innovation perspective, than everyone else
Secondarily, we wanted to understand how B2B companies compared to B2C on these measures
~20% of sample deemed Growth Gurus
#14: Earlier this year my firm, FullSurge, fielded a proprietary quantitate research study
Our goal was to understand what high-growth companies do differently from a brand, marketing and innovation perspective, than everyone else
Secondarily, we wanted to understand how B2B companies compared to B2C on these measures
~20% of sample deemed Growth Gurus
#15: Earlier this year my firm, FullSurge, fielded a proprietary quantitate research study
Our goal was to understand what high-growth companies do differently from a brand, marketing and innovation perspective, than everyone else
Secondarily, we wanted to understand how B2B companies compared to B2C on these measures
~20% of sample deemed Growth Gurus
#16: Earlier this year my firm, FullSurge, fielded a proprietary quantitate research study
Our goal was to understand what high-growth companies do differently from a brand, marketing and innovation perspective, than everyone else
Secondarily, we wanted to understand how B2B companies compared to B2C on these measures
~20% of sample deemed Growth Gurus
#17: Earlier this year my firm, FullSurge, fielded a proprietary quantitate research study
Our goal was to understand what high-growth companies do differently from a brand, marketing and innovation perspective, than everyone else
Secondarily, we wanted to understand how B2B companies compared to B2C on these measures
~20% of sample deemed Growth Gurus
#18: Earlier this year my firm, FullSurge, fielded a proprietary quantitate research study
Our goal was to understand what high-growth companies do differently from a brand, marketing and innovation perspective, than everyone else
Secondarily, we wanted to understand how B2B companies compared to B2C on these measures
~20% of sample deemed Growth Gurus
#19: Earlier this year my firm, FullSurge, fielded a proprietary quantitate research study
Our goal was to understand what high-growth companies do differently from a brand, marketing and innovation perspective, than everyone else
Secondarily, we wanted to understand how B2B companies compared to B2C on these measures
~20% of sample deemed Growth Gurus
#20: Earlier this year my firm, FullSurge, fielded a proprietary quantitate research study
Our goal was to understand what high-growth companies do differently from a brand, marketing and innovation perspective, than everyone else
Secondarily, we wanted to understand how B2B companies compared to B2C on these measures
~20% of sample deemed Growth Gurus
#21: So, with over 15+ years working with B2B companies and with these research results as validation
We have distilled what B2B Growth Gurus do different and better from a Marketing perspective
Whether on their own or with our help
Here are five things they do better than other B2B marketers
[READ THEM 1 BY 1]
#22: So, with over 15+ years working with B2B companies and with these research results as validation
We have distilled what B2B Growth Gurus do different and better from a Marketing perspective
Whether on their own or with our help
Here are five things they do better than other B2B marketers
[READ THEM 1 BY 1]
#23: Earlier this year my firm, FullSurge, fielded a proprietary quantitate research study
Our goal was to understand what high-growth companies do differently from a brand, marketing and innovation perspective, than everyone else
Secondarily, we wanted to understand how B2B companies compared to B2C on these measures
~20% of sample deemed Growth Gurus
#24: So, with over 15+ years working with B2B companies and with these research results as validation
We have distilled what B2B Growth Gurus do different and better from a Marketing perspective
Whether on their own or with our help
Here are five things they do better than other B2B marketers
[READ THEM 1 BY 1]
#25: Earlier this year my firm, FullSurge, fielded a proprietary quantitate research study
Our goal was to understand what high-growth companies do differently from a brand, marketing and innovation perspective, than everyone else
Secondarily, we wanted to understand how B2B companies compared to B2C on these measures
~20% of sample deemed Growth Gurus
#26: So, with over 15+ years working with B2B companies and with these research results as validation
We have distilled what B2B Growth Gurus do different and better from a Marketing perspective
Whether on their own or with our help
Here are five things they do better than other B2B marketers
[READ THEM 1 BY 1]
#27: So, with over 15+ years working with B2B companies and with these research results as validation
We have distilled what B2B Growth Gurus do different and better from a Marketing perspective
Whether on their own or with our help
Here are five things they do better than other B2B marketers
[READ THEM 1 BY 1]
#28: So, with over 15+ years working with B2B companies and with these research results as validation
We have distilled what B2B Growth Gurus do different and better from a Marketing perspective
Whether on their own or with our help
Here are five things they do better than other B2B marketers
[READ THEM 1 BY 1]
#29: So, with over 15+ years working with B2B companies and with these research results as validation
We have distilled what B2B Growth Gurus do different and better from a Marketing perspective
Whether on their own or with our help
Here are five things they do better than other B2B marketers
[READ THEM 1 BY 1]
#30: So, with over 15+ years working with B2B companies and with these research results as validation
We have distilled what B2B Growth Gurus do different and better from a Marketing perspective
Whether on their own or with our help
Here are five things they do better than other B2B marketers
[READ THEM 1 BY 1]
#31: So, with over 15+ years working with B2B companies and with these research results as validation
We have distilled what B2B Growth Gurus do different and better from a Marketing perspective
Whether on their own or with our help
Here are five things they do better than other B2B marketers
[READ THEM 1 BY 1]
#32: So, with over 15+ years working with B2B companies and with these research results as validation
We have distilled what B2B Growth Gurus do different and better from a Marketing perspective
Whether on their own or with our help
Here are five things they do better than other B2B marketers
[READ THEM 1 BY 1]