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The Cambridge Marketing Book Club

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Cambridge Marketing Press
Cambridge Marketing Press

The Cambridge Marketing Book Club brings together marketers and business professionals to discuss new and well-known business books. Meetings are held monthly and focus on a single book, with an introduction from the author. Discussions aim to share the latest marketing insights and help attendees enhance their skills and network. The 90-minute sessions cost ?15 and include a free copy of the book. They are held in Cambridge, UK, providing an informal environment for professionals to learn, discuss major issues, and improve their knowledge and performance.

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CAMBRID GE MARKETING C OLLEGE MARKETING KNOWLEDGE MARKETING KNOWLEDGE www.marketingcollege.com The Cambridge Marketing Book Club
The Cambridge Marketing Book Club has been created as a forum for marketers and business people to meet in a friendly and informal context, and to meet with authors of both newly published and well-known business books. These sessions are designed to be highly engaging, and to prove helpful in delivering ongoing learning and skills development. Purpose ? To share and discuss the latest insights, models and theories with like-minded professionals in a managed and high quality environment. ? To gain access to a source of new ideas, techniques and capabilities that can drive marketing success. ? To take a step back from the demands of the daily professional routine and to see the bigger picture. Format ? Each 90 minute session focuses on a particular book. ? The group is introduced to the book by its author and then has the opportunity to discuss the book and its likely impact on the profession. ? Discussion will range across a variety of business books in facilitated sessions to focus on key issues and to improve performance and engagement at work. Why attend? ? Exclusive access to a peer network of marketing professionals that will develop your own learning and networks in a private environment ? An opportunity to upgrade your knowledge of current marketing thinking and techniques and to develop new relevant skills ? The chance to gain new insights and actionable new ideas to gain competitive advantage ? Bring your work colleagues and enjoy some quality team building The Cambridge Marketing Book Club is designed for executives and managers looking to enhance their performance and to network with colleagues. Fees Participants are welcome to come to all sessions or to just one. Attendance costs just ?15 per session (excl. VAT) and includes a free copy of the book under discussion! Location The sessions will be hold at ARM Ltd, 110 Fulbourn Rd, Cambridge CB1 9NJ Parking facilities available. Registration: 6pm - Start Time: 6.30pm - End Time: 8pm.
17 May ¨C Peter Fisk on Game Changers A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. Gamechangers are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don¡¯t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? 11 October ¨C Andrew Hatcher on Metrics This Guide takes a wide ranging look at the world of marketing measurement including what role those measurements play, how to make them effective and how they can be used to drive subsequent commercial decision-making. It starts by considering the role of marketing. It then looks in detail at the key areas of marketing metrics. It also looks at different measurement techniques in different contexts. It then looks in detail at measures of marketing performance and of marketing activities. Finally, it considers sources of data for metrics, how metrics can impact on each other and the tools available for marketing insight and strategic decision-making. 14 June ¨C Alan Moore on No Straight Lines In No Straight Lines, Alan Moore argues that we have reached the nadir of the adaptive range of our industrialised world. Now faced with an unsustainable trilemma of social, organisational and economic complexity, we have entered an era in which the rules we have previously organised our lives around no longer apply. Leaving us with both a design problem and a design challenge which we must urgently solve. 2016 Programme 13 September ¨C Mike Berry on Digital Marketing Story Book ¡°The Storybook¡± by Mike Berry and Hando Sinisalu showcases 30 award-winning case studies from across the world. The book has chapters about best practices in financial services, automotive, B2B, retail, travel tourism, food, telecom industries and some examples of best practice from non-profit sector as well. Each case study contains exclusive interviews with the creators as well as expert opinions.
CAMBRID G E MARKETING C O LLEGES MARKETING KNOWLEDGE MARKETING KNOWLEDGE To have more information or book your place, contact Charlotte charlotte@marketingcollege.com 01954 234 940 www.marketingcollege.com

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The Cambridge Marketing Book Club

  • 1. CAMBRID GE MARKETING C OLLEGE MARKETING KNOWLEDGE MARKETING KNOWLEDGE www.marketingcollege.com The Cambridge Marketing Book Club
  • 2. The Cambridge Marketing Book Club has been created as a forum for marketers and business people to meet in a friendly and informal context, and to meet with authors of both newly published and well-known business books. These sessions are designed to be highly engaging, and to prove helpful in delivering ongoing learning and skills development. Purpose ? To share and discuss the latest insights, models and theories with like-minded professionals in a managed and high quality environment. ? To gain access to a source of new ideas, techniques and capabilities that can drive marketing success. ? To take a step back from the demands of the daily professional routine and to see the bigger picture. Format ? Each 90 minute session focuses on a particular book. ? The group is introduced to the book by its author and then has the opportunity to discuss the book and its likely impact on the profession. ? Discussion will range across a variety of business books in facilitated sessions to focus on key issues and to improve performance and engagement at work. Why attend? ? Exclusive access to a peer network of marketing professionals that will develop your own learning and networks in a private environment ? An opportunity to upgrade your knowledge of current marketing thinking and techniques and to develop new relevant skills ? The chance to gain new insights and actionable new ideas to gain competitive advantage ? Bring your work colleagues and enjoy some quality team building The Cambridge Marketing Book Club is designed for executives and managers looking to enhance their performance and to network with colleagues. Fees Participants are welcome to come to all sessions or to just one. Attendance costs just ?15 per session (excl. VAT) and includes a free copy of the book under discussion! Location The sessions will be hold at ARM Ltd, 110 Fulbourn Rd, Cambridge CB1 9NJ Parking facilities available. Registration: 6pm - Start Time: 6.30pm - End Time: 8pm.
  • 3. 17 May ¨C Peter Fisk on Game Changers A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. Gamechangers are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don¡¯t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? 11 October ¨C Andrew Hatcher on Metrics This Guide takes a wide ranging look at the world of marketing measurement including what role those measurements play, how to make them effective and how they can be used to drive subsequent commercial decision-making. It starts by considering the role of marketing. It then looks in detail at the key areas of marketing metrics. It also looks at different measurement techniques in different contexts. It then looks in detail at measures of marketing performance and of marketing activities. Finally, it considers sources of data for metrics, how metrics can impact on each other and the tools available for marketing insight and strategic decision-making. 14 June ¨C Alan Moore on No Straight Lines In No Straight Lines, Alan Moore argues that we have reached the nadir of the adaptive range of our industrialised world. Now faced with an unsustainable trilemma of social, organisational and economic complexity, we have entered an era in which the rules we have previously organised our lives around no longer apply. Leaving us with both a design problem and a design challenge which we must urgently solve. 2016 Programme 13 September ¨C Mike Berry on Digital Marketing Story Book ¡°The Storybook¡± by Mike Berry and Hando Sinisalu showcases 30 award-winning case studies from across the world. The book has chapters about best practices in financial services, automotive, B2B, retail, travel tourism, food, telecom industries and some examples of best practice from non-profit sector as well. Each case study contains exclusive interviews with the creators as well as expert opinions.
  • 4. CAMBRID G E MARKETING C O LLEGES MARKETING KNOWLEDGE MARKETING KNOWLEDGE To have more information or book your place, contact Charlotte charlotte@marketingcollege.com 01954 234 940 www.marketingcollege.com