2. According to a Sirius
Decisions Study of
the typical Lead
Management
Process
Out of 1,000
leads you
generate
2
息 Left Brain Marketing Inc. All Rights Reserved
3. 油
200
油
油
油
You only touch about 20%.
Touched
油
油
800
油
Untouched
油
油
But wait, the story
gets worse
油
3
息 Left Brain Marketing Inc. All Rights Reserved
4. 油
60
油are
油Quali鍖ed
油
油
Of those 200, you decide 140
油are
油NOT
油
油
油
Quali鍖ed
油
And heres where it really gets depressing.
油
Of those 140 NOT QUALIFIED prospects .
油
4
息 Left Brain Marketing Inc. All Rights Reserved
5. 油
120 buy from you or your
120
油BUY
油
油
competition with 2 years
So,
油the
油ques-on
油you
油might
油consider
油is
油
油
If
油80%
油of
油your
油leads
油go
油untouched
油and
油
80%
油of
油your
油Unquali鍖ed
油leads
油s-ll
油buy
油
油
Can
油you
油a鍖ord
油not
油to
油鍖nd
油a
油solu-on?
油
5
息 Left Brain Marketing Inc. All Rights Reserved