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The	
 油Case	
 油for	
 油Marke-ng	
 油
Automa-on	
 油	
 油in	
 油30	
 油Seconds	
 油
According to a Sirius
 Decisions Study of
    the typical Lead
      Management
          Process

                    Out of 1,000
                      leads you
                       generate

                                                     2
   息 Left Brain Marketing Inc. All Rights Reserved
油

                                                                200	
 油
                                                                   	
 油
                                                                    	
 油

You only touch about 20%.
                                                              Touched   	
 油
                                                                    	
 油




                                                          800	
 油
                                                       Untouched  	
 油
                                                       	
 油



           But wait, the story
                gets worse   	
 油
                                                                               3
     息 Left Brain Marketing Inc. All Rights Reserved
油
                                                        60	
 油are	
 油Quali鍖ed	
 油
                                                                 	
 油

Of those 200, you decide                              140	
 油are	
 油NOT	
 油
                                                                	
 油
                                                                	
 油
                                                         Quali鍖ed      	
 油




    And heres where it really gets depressing.	
 油




          Of those 140 NOT QUALIFIED prospects .	
 油

                                                                                    4
     息 Left Brain Marketing Inc. All Rights Reserved
油
120 buy from you or your
                                                       120	
 油BUY
                                                             	
 油
                                                                 	
 油
competition with 2 years




  So,	
 油the	
 油ques-on	
 油you	
 油might	
 油consider	
 油is	
 油
  	
 油
  If	
 油80%	
 油of	
 油your	
 油leads	
 油go	
 油untouched	
 油and	
 油
  80%	
 油of	
 油your	
 油Unquali鍖ed	
 油leads	
 油s-ll	
 油buy	
 油
  	
 油
  Can	
 油you	
 油a鍖ord	
 油not	
 油to	
 油鍖nd	
 油a	
 油solu-on?	
 油
                                                                        5
     息 Left Brain Marketing Inc. All Rights Reserved

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The Case for Marketing Automation in 30 Seconds

  • 1. The 油Case 油for 油Marke-ng 油 Automa-on 油 油in 油30 油Seconds 油
  • 2. According to a Sirius Decisions Study of the typical Lead Management Process Out of 1,000 leads you generate 2 息 Left Brain Marketing Inc. All Rights Reserved
  • 3. 200 油 油 油 You only touch about 20%. Touched 油 油 800 油 Untouched 油 油 But wait, the story gets worse 油 3 息 Left Brain Marketing Inc. All Rights Reserved
  • 4. 60 油are 油Quali鍖ed 油 油 Of those 200, you decide 140 油are 油NOT 油 油 油 Quali鍖ed 油 And heres where it really gets depressing. 油 Of those 140 NOT QUALIFIED prospects . 油 4 息 Left Brain Marketing Inc. All Rights Reserved
  • 5. 油 120 buy from you or your 120 油BUY 油 油 competition with 2 years So, 油the 油ques-on 油you 油might 油consider 油is 油 油 If 油80% 油of 油your 油leads 油go 油untouched 油and 油 80% 油of 油your 油Unquali鍖ed 油leads 油s-ll 油buy 油 油 Can 油you 油a鍖ord 油not 油to 油鍖nd 油a 油solu-on? 油 5 息 Left Brain Marketing Inc. All Rights Reserved