The Case for Visual Rhetoric
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The document discusses Aristotle's rhetorical triangle which emphasizes that effective communication appeals to logos (logic), pathos (emotion), and ethos (credibility). It notes that most presentations focus too much on just one aspect such as facts and data but neglect emotion and credibility. Effective presentations need to appeal to all three to make an impact. Visuals like pictures and graphs can help illustrate complex concepts and data to engage the audience on multiple levels.
The Case for Visual Rhetoric
- 3. Aristotles Rhetorical Triangle Emotion Credibility Logic Most Presentations Focus Way Too Much On This
- 4. Aristotles Rhetorical Triangle Emotion Credibility Logic And End Up With 際際滷s Like This
- 5. Would this ad make you want a Big Mac?
- 7. Aristotles Rhetorical Triangle Logic Emotion Credibility Its Impossible toMake an ImpactWithout Appealingto These as Well
- 9. ARTICULATE
- 10. Why just explain the Fine Print?..
- 11. When you can show the Big Picture
- 12. Pictures are Powerful They can be loaded with context and meaning.
- 13. Data Can Be Visual When hard numbers are needed, illustrate context graphically.
- 14. With So Many Tools...
- 15. Why Use Just One?