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This document discusses how traditional news media is integrating with ambient social media like Twitter. It outlines several obvious uses of Twitter for traditional journalism, such as beat reporting, early warnings, sharing real-time content, tracing sources, and promoting individual journalists. However, it also raises tough questions about who verifies information on social media and whether journalists are prepared to work in a more collaborative distributed way. It questions whether Twitter exacerbates the general crisis in the news business by making news ubiquitous, and argues authority may be the scarce commodity that can be valued rather than paywalls.Read less