1. The Cheesecake Factory is promoting National Cheesecake Day on July 30th by offering half price slices of cheesecake. 2. They are holding a sweepstakes on their Facebook page to win a trip to Las Vegas for you and 9 friends including airfare, hotel, spending money, and dinner at The Cheesecake Factory. 3. From August 2nd to September 17th, The Cheesecake Factory is offering a complimentary slice of cheesecake with any $30 purchase and will donate 25 cents to Feeding America for every slice of their new Stefanie's Ultimate Red Velvet Cake Cheesecake sold in the next 12 months.