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The Cloud Presentation 2016

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Joel Kline
Joel Kline

This document defines and explains cloud computing. It begins by defining cloud computing as computing done on servers accessed over the internet, with users connecting through a web browser without knowing the physical location of data or programs. It then discusses different types of cloud services and models including SaaS, PaaS, and IaaS. The document outlines key benefits of cloud computing such as scalability, low upfront costs, and reduced maintenance burden. It also provides examples of how consumers and businesses utilize cloud computing applications and services.

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What the [ ] is The Cloud? Joel Kline, Ph.D., APR Professor of Digital Communication Lebanon Valley College
What The [ ? ] Whats in this Presentation? 1. Definition of The Cloud 2. Rent vs. Buy Model 3. Types of Cloud Services 4. Benefits of The Cloud 5. How Consumers use The Cloud 6. How Businesses Use the Cloud 7. Takeaways
What The [ ? ] Do These Definitions Clarify It? "Clouds are vast resource pools with on-demand resource allocation (Pritzker). "The Cloud concept is finally wrapping peoples minds around what is possible when you leverage webinfrastructurein an on-demand way. Managed Services, ASP, Grid Computing, Software as a Service, Platform as a Service, Anything as a Service all terms that couldnt get it done. Call it a Cloud and everyone goes bonkers. Go figure" (Edwards). Cloud computing enables companies to consume compute resources as a utility -- just like electricity -- rather than having to build and maintain computing infrastructures in-house (Rouse).
What The [ ? ] Still Confused? The Cloud is actually a term that is more accurately termed Cloud Computing. Cloud Computing refers to computing that is done on servers or devices accessed over the Internet Cloud Computing is ubiquitous and distributed as long as you have an Internet connection The physical location your data and programs is unknown (and immaterial) As a user, you typically connect to cloud computing through a web browser To be accurate, not all Cloud services are computing. For example Dropbox is simply for storage. But there is computing happening on DropBoxs end to facilitate this storage function
The Old Way Company Server Project Management Accounting Software Enterprise Software Sales and CRM Storage & Documents Email/Web/Collaboration You connect to physical servers owned by your organization that contain the software you use to do your job.
The New Way Project Management Accounting Software Enterprise Software Sales and CRM Storage & Documents Email/Web/Collaboration You connect to the Internet where servers owned by your vendors contain the software you use to do your job.
Project Management Accounting Software Enterprise Software Sales and CRM Storage & Documents Email/Web/Collaboration Project Management Accounting Software Enterprise Software Sales and CRM Storage and Documents Email/Web/Collaboration Old New Company Server Side by Side Comparison
Consider Email As An Example Most people have a free email account with one of these companies. If you have one of these accounts you: Do not know where the physical email server is located Do not know the IP address of the physical server (computer) Never need to provide maintenance or upgrades to software Do not know what software is operating the email server You also DONT CARE! As long as your email is reliable and secure. This is how The Cloud works
Buy vs. Rent Metaphor Buy A House You own it (eventually) You pay on a fixed loan Pay for maintenance Appreciates in value (except from 2006-2012!) Complex to sell and move Rent an Apartment You do not own anything Pay a monthly fee Do not pay for maintenance No appreciative value Moving is easy
Buy vs. Rent for Technology Your IT Infrastructure is like the house: You own software/hardware You pay a fixed amount You pay for maintenance and upgrades Unlike a house, technology does not appreciate Moving is complex and messy The Cloud treats your Infrastructure like an apartment: You do not own software/hardware You pay a subscription fee Do not pay for maintenance or upgrades No depreciation of software and hardware Moving is relatively easy
What The [ ? ] Types of Cloud Service* Storage Database Information processing Application Platform Integration Security Management/governance Testing Infrastructure *As developed by David Linthicum
What The [ ? ] Common Models Software as a Service: SaaS is when software is run on the Internet and not from your computer. Platform as a Service: PaaS provides a platform for you to deploy software or virtual computers. Infrastructure as a Service: IaaS provides computers, storage, databases and other types of infrastructure components.
What The [ ? ] Benefits of Cloud Computing Elasticity - system automatically handles supply and demand issues Scalability - system permits you to scale resources to match your organization Utility model - you pay for units (e.g. computing, storage) as you use them Low barriers to entry no large initial investment in infrastructure components
What The [ ? ] The Cloud is Device Independent Since most assets are accessed via apps or browsers, there is a large amount of device independence.
What The [ ? ] Growing uses for SMBs Microsoft surveyed small and medium businesses (SMBs) and found that in the next three years those SMBs paying for cloud services will be using 3.3 services, up from fewer than two services today.
What The [ ? ] SMB Examples CRM (Salesforce.com) Storage (Dropbox) Email (Gmail for your company.com) Accounting (Quicken.com) Marketing (Hootsuite) Project Management (Basecamp) Collaboration (Huddle) Helpdesk and Support (ZenDesk)
What The [ ? ] Consumers already use The Cloud
What The [ ? ] Revenue Models - Consumer Cloud Often free applications in exchange for advertising Privacy invasion and selling of personal data Targeted and untargeted marketing Reliability is good but no accountability if service is free Services not reliant on adverting charge a subscription fee
What The [ ? ] Revenue Models Business Cloud Often charge a flat subscription fee Or charge for each person using the service (per seat) Pay-as-you-go No advertising No privacy invasion High Reliability Accountability from subscription Security and compliance issues may arise from offsite data
What The [ ? ] Some Popular Business Cloud Apps:
What The [ ? ] Take Aways The Cloud and Cloud Computing lets you purchase reliable, state-of-the-art technology as a subscription The Cloud lets you scale services The Cloud puts the burden of upgrade, maintenance, and security on the vendor. Even an SMB can benefit from having cloud computing companies run your technology systems Security, compliance, and governance (e.g. HIPAA) can still be an issue
jkline@lvc.edu (Email) @joelkline (Twitter) Questions? Contact me at: Dr. Joel A. Kline Lebanon Valley College

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The Cloud Presentation 2016

  • 1. What the [ ] is The Cloud? Joel Kline, Ph.D., APR Professor of Digital Communication Lebanon Valley College
  • 2. What The [ ? ] Whats in this Presentation? 1. Definition of The Cloud 2. Rent vs. Buy Model 3. Types of Cloud Services 4. Benefits of The Cloud 5. How Consumers use The Cloud 6. How Businesses Use the Cloud 7. Takeaways
  • 3. What The [ ? ] Do These Definitions Clarify It? "Clouds are vast resource pools with on-demand resource allocation (Pritzker). "The Cloud concept is finally wrapping peoples minds around what is possible when you leverage webinfrastructurein an on-demand way. Managed Services, ASP, Grid Computing, Software as a Service, Platform as a Service, Anything as a Service all terms that couldnt get it done. Call it a Cloud and everyone goes bonkers. Go figure" (Edwards). Cloud computing enables companies to consume compute resources as a utility -- just like electricity -- rather than having to build and maintain computing infrastructures in-house (Rouse).
  • 4. What The [ ? ] Still Confused? The Cloud is actually a term that is more accurately termed Cloud Computing. Cloud Computing refers to computing that is done on servers or devices accessed over the Internet Cloud Computing is ubiquitous and distributed as long as you have an Internet connection The physical location your data and programs is unknown (and immaterial) As a user, you typically connect to cloud computing through a web browser To be accurate, not all Cloud services are computing. For example Dropbox is simply for storage. But there is computing happening on DropBoxs end to facilitate this storage function
  • 5. The Old Way Company Server Project Management Accounting Software Enterprise Software Sales and CRM Storage & Documents Email/Web/Collaboration You connect to physical servers owned by your organization that contain the software you use to do your job.
  • 6. The New Way Project Management Accounting Software Enterprise Software Sales and CRM Storage & Documents Email/Web/Collaboration You connect to the Internet where servers owned by your vendors contain the software you use to do your job.
  • 7. Project Management Accounting Software Enterprise Software Sales and CRM Storage & Documents Email/Web/Collaboration Project Management Accounting Software Enterprise Software Sales and CRM Storage and Documents Email/Web/Collaboration Old New Company Server Side by Side Comparison
  • 8. Consider Email As An Example Most people have a free email account with one of these companies. If you have one of these accounts you: Do not know where the physical email server is located Do not know the IP address of the physical server (computer) Never need to provide maintenance or upgrades to software Do not know what software is operating the email server You also DONT CARE! As long as your email is reliable and secure. This is how The Cloud works
  • 9. Buy vs. Rent Metaphor Buy A House You own it (eventually) You pay on a fixed loan Pay for maintenance Appreciates in value (except from 2006-2012!) Complex to sell and move Rent an Apartment You do not own anything Pay a monthly fee Do not pay for maintenance No appreciative value Moving is easy
  • 10. Buy vs. Rent for Technology Your IT Infrastructure is like the house: You own software/hardware You pay a fixed amount You pay for maintenance and upgrades Unlike a house, technology does not appreciate Moving is complex and messy The Cloud treats your Infrastructure like an apartment: You do not own software/hardware You pay a subscription fee Do not pay for maintenance or upgrades No depreciation of software and hardware Moving is relatively easy
  • 11. What The [ ? ] Types of Cloud Service* Storage Database Information processing Application Platform Integration Security Management/governance Testing Infrastructure *As developed by David Linthicum
  • 12. What The [ ? ] Common Models Software as a Service: SaaS is when software is run on the Internet and not from your computer. Platform as a Service: PaaS provides a platform for you to deploy software or virtual computers. Infrastructure as a Service: IaaS provides computers, storage, databases and other types of infrastructure components.
  • 13. What The [ ? ] Benefits of Cloud Computing Elasticity - system automatically handles supply and demand issues Scalability - system permits you to scale resources to match your organization Utility model - you pay for units (e.g. computing, storage) as you use them Low barriers to entry no large initial investment in infrastructure components
  • 14. What The [ ? ] The Cloud is Device Independent Since most assets are accessed via apps or browsers, there is a large amount of device independence.
  • 15. What The [ ? ] Growing uses for SMBs Microsoft surveyed small and medium businesses (SMBs) and found that in the next three years those SMBs paying for cloud services will be using 3.3 services, up from fewer than two services today.
  • 16. What The [ ? ] SMB Examples CRM (Salesforce.com) Storage (Dropbox) Email (Gmail for your company.com) Accounting (Quicken.com) Marketing (Hootsuite) Project Management (Basecamp) Collaboration (Huddle) Helpdesk and Support (ZenDesk)
  • 17. What The [ ? ] Consumers already use The Cloud
  • 18. What The [ ? ] Revenue Models - Consumer Cloud Often free applications in exchange for advertising Privacy invasion and selling of personal data Targeted and untargeted marketing Reliability is good but no accountability if service is free Services not reliant on adverting charge a subscription fee
  • 19. What The [ ? ] Revenue Models Business Cloud Often charge a flat subscription fee Or charge for each person using the service (per seat) Pay-as-you-go No advertising No privacy invasion High Reliability Accountability from subscription Security and compliance issues may arise from offsite data
  • 20. What The [ ? ] Some Popular Business Cloud Apps:
  • 21. What The [ ? ] Take Aways The Cloud and Cloud Computing lets you purchase reliable, state-of-the-art technology as a subscription The Cloud lets you scale services The Cloud puts the burden of upgrade, maintenance, and security on the vendor. Even an SMB can benefit from having cloud computing companies run your technology systems Security, compliance, and governance (e.g. HIPAA) can still be an issue
  • 22. jkline@lvc.edu (Email) @joelkline (Twitter) Questions? Contact me at: Dr. Joel A. Kline Lebanon Valley College