The collaborative circle_laurie_kalmanson
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The document outlines a 3-step plan for SEM/PPC, SEO, and social media. Step 1 involves creating Google AdWords campaigns by identifying 100 keywords, evaluating costs, and adjusting campaigns. Step 2 is to create social media accounts, follow relevant people and organizations, and engage by commenting, posting, and retweeting. Step 3 is to optimize website content with proper tagging, use analytics to identify areas for improvement, and build backlinks by sharing knowledge to accrue reputation and long-term benefits within the collaborative online culture.
The collaborative circle_laurie_kalmanson
- 1. The Collaborative Circle: 3-Step SEM/PPC, SEO & Social Media Plan twitter.com/lauriekalmanson | linkedin.com/in/lauriekalmanson
- 2. The Collaborative Circle: 3-Step SEM/PPC, SEO & Social Media Plan Step 1: Search engine marketing, pay per click (SEM/PPC) and Google AdWords Think of 100 keywords, run through the tool, get an estimate, evaluate and make a go/no go decision. If you can write a haiku, you can write Google AdWords campaigns. Learn, adjust. Repeat. twitter.com/lauriekalmanson | linkedin.com/in/lauriekalmanson
- 3. The Collaborative Circle: 3-Step SEM/PPC, SEO & Social Media Plan Step 2: Twitter, Facebook and/or Your Website/Blog Create your accounts and pages, and use social search tools to find 100 people and organizations that you admire. Follow. Fan. Learn. Engage. Comment. Participate. Post. Tweet. Retweet. Syndicate. Build. twitter.com/lauriekalmanson | linkedin.com/in/lauriekalmanson
- 4. The Collaborative Circle: 3-Step SEM/PPC, SEO & Social Media Plan Step 3: SEO, Long Tail Value, and Collaborative Culture Get the technical stuff right if you have a site -- H1, H2, H3 tags, and so forth, and use analytics to see where you need to be more clear. By sharing your knowledge and passion, you will accrue whuffie points, build Google juice, gain backlinks and earn the long tail value in this collaborative culture. twitter.com/lauriekalmanson | linkedin.com/in/lauriekalmanson
- 5. Thanks for stopping by twitter.com/lauriekalmanson linkedin.com/in/lauriekalmanson