The collective presentation
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The Collective is a monthly subscription box service that sends personalized boxes of fashion and beauty products to female subscribers ages 15-40. The boxes include items customized to each user's likes and interests, such as clothing, accessories, and beauty products, with multiple pricing options. The Collective aims to provide excellent customer service to alleviate any issues with orders or product delivery. The company uses a simple color scheme and logo to promote its brand across its website, pop-up shops, and social media channels like Instagram.
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### 1. T畛ng quan v畛 s叩ch
Trong th畉 gi畛i giao d畛ch ti ch鱈nh, vi畛c c坦 m畛t k畉 ho畉ch giao d畛ch chi ti畉t v bi b畉n l y畉u t畛 then ch畛t quy畉t 畛nh thnh c担ng c畛a m畛t trader. Cu畛n s叩ch *ICT - Full Trading Plan - Mulham Trading* ch鱈nh l m畛t h動畛ng d畉n ton di畛n gi炭p c叩c nh giao d畛ch n畉m b畉t 動畛c c叩ch ti畉p c畉n th畛 tr動畛ng m畛t c叩ch khoa h畛c v c坦 h畛 th畛ng.
Cu畛n s叩ch ny d畛a tr棚n ph動董ng ph叩p c畛a Inner Circle Trader (ICT) m畛t trong nh畛ng h畛 th畛ng giao d畛ch n畛i ti畉ng v畛i c叩ch ti畉p c畉n th畛 tr動畛ng th担ng minh, k畉t h畛p gi畛a ph但n t鱈ch k畛 thu畉t, d嘆ng ti畛n t畛 ch畛c v t但m l箪 giao d畛ch. *ICT - Full Trading Plan - Mulham Trading* kh担ng ch畛 h動畛ng d畉n c叩c chi畉n l動畛c giao d畛ch th畛c ti畛n m c嘆n gi炭p trader x但y d畛ng k畛 lu畉t v t動 duy 炭ng 畉n 畛 t畛n t畉i l但u di trong th畛 tr動畛ng.
### 2. N畛i dung ch鱈nh c畛a s叩ch
Cu畛n s叩ch 動畛c chia thnh nhi畛u ph畉n quan tr畛ng, gi炭p ng動畛i 畛c hi畛u s但u v畛 c叩ch l畉p k畉 ho畉ch giao d畛ch hi畛u qu畉.
#### **Ch動董ng 1: Gi畛i thi畛u v畛 ph動董ng ph叩p ICT**
- T畛ng quan v畛 ph動董ng ph叩p Inner Circle Trader (ICT).
- T畉i sao ICT 動畛c 叩nh gi叩 cao trong c畛ng 畛ng trader chuy棚n nghi畛p?
- C叩ch ti畉p c畉n th畛 tr動畛ng d畛a tr棚n d嘆ng ti畛n t畛 ch畛c.
#### **Ch動董ng 2: X但y d畛ng k畉 ho畉ch giao d畛ch t畛 A-Z**
- T畉m quan tr畛ng c畛a vi畛c l畉p k畉 ho畉ch tr動畛c khi giao d畛ch.
- C叩c y畉u t畛 c畉n c坦 trong m畛t k畉 ho畉ch giao d畛ch.
- C叩ch x叩c 畛nh m畛c ti棚u v k畛 v畛ng l畛i nhu畉n.
#### **Ch動董ng 3: Ph但n t鱈ch k畛 thu畉t theo ph動董ng ph叩p ICT**
- C叩ch s畛 d畛ng m担 h狸nh gi叩 c畛a ICT.
- Ph但n t鱈ch c叩c v湛ng thanh kho畉n v c叩ch th畛 tr動畛ng ph畉n 畛ng.
- C叩ch s畛 d畛ng khung th畛i gian trong giao d畛ch ICT.
#### **Ch動董ng 4: Qu畉n l箪 r畛i ro v v畛n**
- T畉i sao qu畉n l箪 v畛n quan tr畛ng h董n chi畉n l動畛c giao d畛ch?
- C叩c ph動董ng ph叩p qu畉n l箪 r畛i ro hi畛u qu畉.
- C叩ch t畛i 動u h坦a l畛i nhu畉n m v畉n b畉o ton v畛n.
#### **Ch動董ng 5: Chi畉n l動畛c giao d畛ch th畛c ti畛n**
- Chi畉n l動畛c giao d畛ch d畛a tr棚n thanh kho畉n.
- C叩ch nh畉n di畛n i畛m vo l畛nh ch畉t l動畛ng.
- V鱈 d畛 th畛c t畉 v畛 c叩c l畛nh giao d畛ch theo ICT.
#### **Ch動董ng 6: Ki畛m so叩t t但m l箪 giao d畛ch**
- T畉m quan tr畛ng c畛a t但m l箪 giao d畛ch.
- Lm th畉 no 畛 gi畛 v畛ng k畛 lu畉t khi giao d畛ch?
- C叩ch v動畛t qua c畉m gi叩c s畛 h達i v l嘆ng tham.
#### **Ch動董ng 7: Hnh tr狸nh tr畛 thnh trader chuy棚n nghi畛p**
- Nh畛ng i畛u c畉n chu畉n b畛 畛 giao d畛ch ton th畛i gian.
- L畛 tr狸nh ph叩t tri畛n t畛 trader m畛i 畉n trader chuy棚n nghi畛p.
- C叩c bi h畛c t畛 nh畛ng trader thnh c担ng theo ph動董ng ph叩p ICT.
### 3. Gi叩 tr畛 m cu畛n s叩ch mang l畉i
*ICT - Full Trading Plan - Mulham Trading* kh担ng ch畛 董n thu畉n l m畛t ti li畛u h動畛ng d畉n giao d畛ch, m c嘆n l kim ch畛 nam gi炭p trader x但y d畛ng m畛t t動 duy v畛ng ch畉c v chi畉n l動畛c hi畛u qu畉 畛 thnh c担ng trong th畛 tr動畛ng. M畛t s畛 l畛i 鱈ch n畛i b畉t c畛a cu畛n s叩ch:
- **Gi炭p ng動畛i m畛i ti畉p c畉n giao d畛ch m畛t c叩ch bi b畉n**: Cung c畉p h動畛ng d畉n chi ti畉t t畛ng b動畛c, d畛 hi畛u.
- **N但ng cao kh畉 nng ph但n t鱈ch th畛 tr動畛ng**: Trader s畉 h畛c c叩ch 畛c th畛 tr動畛ng d畛a tr棚n hnh vi c畛a d嘆ng ti畛n t畛 ch畛c.
- **X但y d畛ng k畉 ho畉ch giao d畛ch r探 rng**: Gi
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- 2. Who We are Monthly subscription box service Personalized to likes and favorites Fashion & beauty products Primary Audience: Females ages 15 - 40
- 3. Using simple colors to promote a simple company. #CCFBFE #CDD6DD #CDCACC #CDACA1 #CD8987 T H E C O L L E C T I V E B O X
- 4. Logo Identity Three key aspects: ComfortSimplicity Transparency
- 5. Brand Touchpoints Website Pop-up shops Interactiveness through social media @thecollective
- 6. Key Messages 1 The Collective Box provides unique products in each box that is customized to each individual consumers likes and interests. 2 3 The Collective Box includes products such as clothing, accessories, and beauty products. It offers multiple pricing options depending on the consumers content. The Collective Box provides excellent customer service and feedback to alleviate customer issues and possible errors in delivery.
- 8. Storyboard Touchpoints The Story of Our Brand Brand Awareness Unique Personalization Budget Importance of being a part of something
- 9. Storyboard Touchpoints Content Marketing Emotional Appeal Nostalgia Supportive Diversity Connecting Women: The Collective
- 10. Corporate Communication Department Structure
- 11. CEO The face of The Collective Maintain corporate social responsibility Oversee the two functional teams THE C SUITE CCO Leads a team of the Social Media Manager and the Advertising Strategist. Oversees projects Collaborates with the two sub-positions to create corporate and brand consistency. COO Leads the Operational team of sub-positions Creative Director and Customer Relations Manager Manages brand operations that include finances,and maintaining an image that keeps an ever changing constituency interested.
- 12. Social Media Manager Creative Director Advertising Strategist Customer Relations Manager Promote company through multiple distribution platforms Utilize social media trends Monitor brand mentions Analyze constituencies Formulate communication strategy Collaborate with Creative Director Oversee all creative processes Manages all creative leads and teams Responsible for website development Monitors analytics and content Resolve customer issues Promote reliability assistance Email correspondence
- 13. Be a part of The Collective Questions?