THE CONTENT PUMP
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This document discusses the challenges of creating brand content and stories in the current social media landscape. It explores whether brand communications constitute true stories, ideas, or something else. The document suggests that creating quality content takes significant time and effort, and can distract from other important work. However, brands still feel pressure to engage in social interactions and two-way conversations through content. In the end, the document argues that all aspects of brand communications, content, emotions, and social interactions intersect and influence each other in complex ways.
THE CONTENT PUMP
- 4. Is it a story? Is it a story?
- 5. Is it a story? Is it a story? Is it an idea of a story? Is it an idea of a story?
- 6. Is it a story? Is it a story? Is it an idea of a story? Is it an idea of a story? Is it a story with ideas? Is it a story with ideas?
- 8. Is it ideas that are like stories but actually are ideas when you understand them?
- 12. The truth is that nobody is sure.
- 14. The only thing we can say for sure is that content is very time-consuming to think about and also make. It can also be hard to make, which is tiring. It can very easily get in the way of real work, like
- 15. Innovations Pipeline hot-tabling, and next/now think-through sessions, and FutureHacking Learndowns.
- 17. But in these social interaction times, it seems that we, as Brand Lords, have to get some content in what the things we do is.
- 19. Brands want to be friends. Brands want to be social. Brands want to be interacting. Brands want to be stories.
- 20. Also
- 21. Together, however, they are more than that. rather than broadcast messaging pushed from brand to consumer. in a way that drives participation in two- way dialogue attuned to today's socialised communications landscape when the narrative is constructed
- 25. have. those that they sad and allhappy and Like
- 28. And now lets look at the things that they watch on television. And listen to as music. And so forth.
- 29. And so forth. And so forth. And so forth. And so forth. And so forth. And so forth. And so forth.
- 31. 0 5 Brand Content Emotions Brand Content Content Brand People Interaction 0 2 4 6 Social Concept Social Storytelling Social Social ideas3 ideas2 ideas
- 32. 0 5 Brand Content Emotions Brand Content Content Brand People Interaction 0 2 4 6 Social Concept Social Storytelling Social Social ideas3 ideas2 ideas
- 34. 0 5 Brand Content Emoti Brand Content Brand People Interact ion 0 5 Social Concept Social Social ideas3 ideas2 ideas Here we can see that everything intersects.
- 37. Imagine content made to order, anytime, anywhere, anything. At the flick of a switch.