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The cult of the amateur

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Andrew Keen was once a Silicon Valley entrepreneur but became a critic of social media. In his book The Cult of the Amateur, Keen argues that Web 2.0 is destroying culture by allowing anyone to be a content creator and spreading misinformation, as well as destroying the economy and trivializing expertise. Specifically, Keen criticizes Wikipedia for being an aggregator rather than a source of knowledge, citizen journalists for lacking standards and accountability, and YouTube for marginalizing professional content creators. However, others argue that Keen fails to acknowledge that the demise of traditional media is due to broader changes beyond just social media. For PR professionals, transparency will be key in the anonymous online world, and they can help stakeholders find accurate

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The Cult of the Amateur A BOOK REVIEW BY ART AIELLO JMC 68004 SOCIAL MEDIA IN PUBLIC RELATIONS
About Andrew Keen A contradiction One time Silicon Valley entrepreneur Silicon Valley technological elite Became a critic of the social web According to Keen, Web 2.0 is: Destroying culture Destroying our economy Trivializing expertise Creating cacophony
The Beginning of Disillusionment September 2004: FOO (Friends of OReilly) conference The hot topic: democratization The establishment would lose its grip on content Keen saw content chaos Author and audience become one and the same Dumbing down of culture Misinformation likely to be spread
The Crux of Keens Arguments Wikipedia Not a knowledge engine, only an aggregator of content We comment on existing contenta culture of punditry Whats the value of content if all we do is change it by aggregating and annotating? Citizen Journalists Everyone becomes a Matt Drudge Just because you can see and share it doesnt mean its accurate No ethical standards No ramifications for spreading misinformation
The Crux of Keens Arguments YouTube Has marginalized the notion of professionally produced content We used to turn to professionals for broadcast content; now we turn to anonymous video producers Free content doesnt necessarily mean good content What of those content creators who have paid their dues?
Keen Goes Off the Rails Is Keen a luddite? The pendulum has swung both ways The Utopians vs. Keen Tower Records, traditional newspapers Keen laments what he holds dear The social web isnt solely responsible for the demise of traditional media Rob Bundy: water from the soulless tap
What PR Pros Need to Know Transparency will be key In an anonymous world, we cannot contribute to anonymity We can lead others in piercing the veil of anonymity Help stakeholders sift through content to find whats true No gatekeepers anymore PR can be cleaners PR can move to a role in which we serve stakeholders regardless of professional allegiance
Thank you for your attention.

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The cult of the amateur

  • 1. The Cult of the Amateur A BOOK REVIEW BY ART AIELLO JMC 68004 SOCIAL MEDIA IN PUBLIC RELATIONS
  • 2. About Andrew Keen A contradiction One time Silicon Valley entrepreneur Silicon Valley technological elite Became a critic of the social web According to Keen, Web 2.0 is: Destroying culture Destroying our economy Trivializing expertise Creating cacophony
  • 3. The Beginning of Disillusionment September 2004: FOO (Friends of OReilly) conference The hot topic: democratization The establishment would lose its grip on content Keen saw content chaos Author and audience become one and the same Dumbing down of culture Misinformation likely to be spread
  • 4. The Crux of Keens Arguments Wikipedia Not a knowledge engine, only an aggregator of content We comment on existing contenta culture of punditry Whats the value of content if all we do is change it by aggregating and annotating? Citizen Journalists Everyone becomes a Matt Drudge Just because you can see and share it doesnt mean its accurate No ethical standards No ramifications for spreading misinformation
  • 5. The Crux of Keens Arguments YouTube Has marginalized the notion of professionally produced content We used to turn to professionals for broadcast content; now we turn to anonymous video producers Free content doesnt necessarily mean good content What of those content creators who have paid their dues?
  • 6. Keen Goes Off the Rails Is Keen a luddite? The pendulum has swung both ways The Utopians vs. Keen Tower Records, traditional newspapers Keen laments what he holds dear The social web isnt solely responsible for the demise of traditional media Rob Bundy: water from the soulless tap
  • 7. What PR Pros Need to Know Transparency will be key In an anonymous world, we cannot contribute to anonymity We can lead others in piercing the veil of anonymity Help stakeholders sift through content to find whats true No gatekeepers anymore PR can be cleaners PR can move to a role in which we serve stakeholders regardless of professional allegiance
  • 8. Thank you for your attention.