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In 2008, a young man named Eric Ries proposed a methodology called Lean startup and coined a term called Minimum Viable Product (MVP)—the companies around the world embraced this new ‘mantra’ with fervor and hi-five. Today, MVP has become the almighty word for the first shipment of a product or a release. And viable means capable, which is great word when it comes to a product! Capable is always a good thing. But, when you put the word ‘Minimum’ in front of it; the meaning is altered. Minimum viable is „good enough“ and „good enough“ should never be what you strive for. Remember, MVP is a process, and need not be a product. It is not something you build once, and consider the job done. In my opinion most ignore the most important word, ‘Viable’, and solely focus on the ‘Minimum’ and the ‘Product’. That is the ethereal curse of MVP that has trapped most of the companies today.Read less