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This document discusses the importance of customer experience. It notes that 90% of company decision makers say a good experience is critical to success, but 95% of companies fail to exceed customer expectations. The document lists 6 random thoughts on customer experience, including that a great experience is impossible if the product is bad, customers should be empowered to help themselves, listening to customers is key, customer and company success are intertwined, experience should be promoted, and companies should strive for consistency like Bruce Springsteen achieves in concerts. The goal is to help attendees of a #FLIPMYFUNNEL meetup understand this important topic.Read less