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The Design Method™

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Robb Montgomery
Robb Montgomery

Case Study: A complete redesign effort for a general-interest newspaper, LEADERSHIP in Abuja, Nigeria. Over a one-year period Montgomery Multimedia provided a complete newspaper design solution, staff training, and development of new editorial and technology workflows.

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The Design Method ™ A comprehensive approach to publication design
Is it time for a redesign? Creating an original design for a new product is a big project 1. Design is a process that touches every major component of a publication. 2. Design establishes the visual identity and branding of a news product. 3. Design defines the structure, rhythm and visual language for a publication.
There is a path to great design When the word ‘redesign’ is discussed most people only consider touching the building blocks of a publication’s visual identity and style 1. Color 5. Style patterns 2. Grids 6. Usage guides 3. Typography 7. Templates 4. Hierarchy 8. Navigation
But, design thinking can do more Our design process also focuses on visual story training and developing best practices in order to take advantage of the new design tools 1. Staffing and 5. Story planning workflow 6. Professional 2. Graphics standards thinking 7. Technology 3. Photo usage 8. Collaborative 4. Visual editing approaches
We are visual editors We’ve been providing design and visual editing expertise for our global clients since 2005
Case Study Leadership Abuja, Nigeria A complete redesign effort for a general-interest newspaper, LEADERSHIP in Abuja, Nigeria. Over a one-year period we provided a complete newspaper design solution, staff training, and development of new editorial and technology workflows.
The Design Method™
The Design Method™
The Design Method™
The Design Method™

More Related Content

The Design Method™

  • 1. The Design Method ™ A comprehensive approach to publication design
  • 2. Is it time for a redesign? Creating an original design for a new product is a big project 1. Design is a process that touches every major component of a publication. 2. Design establishes the visual identity and branding of a news product. 3. Design defines the structure, rhythm and visual language for a publication.
  • 3. There is a path to great design When the word ‘redesign’ is discussed most people only consider touching the building blocks of a publication’s visual identity and style 1. Color 5. Style patterns 2. Grids 6. Usage guides 3. Typography 7. Templates 4. Hierarchy 8. Navigation
  • 4. But, design thinking can do more Our design process also focuses on visual story training and developing best practices in order to take advantage of the new design tools 1. Staffing and 5. Story planning workflow 6. Professional 2. Graphics standards thinking 7. Technology 3. Photo usage 8. Collaborative 4. Visual editing approaches
  • 5. We are visual editors We’ve been providing design and visual editing expertise for our global clients since 2005
  • 6. Case Study Leadership Abuja, Nigeria A complete redesign effort for a general-interest newspaper, LEADERSHIP in Abuja, Nigeria. Over a one-year period we provided a complete newspaper design solution, staff training, and development of new editorial and technology workflows.