The digital divide lynette koh
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This document discusses the digital divide and new technologies. It defines the digital divide as the gap between those who have access to digital/online technologies and those who do not. This divide exists between countries as well as within countries. The document then discusses trends in communication technologies, such as their lower costs and convergence across formats. It provides examples of new technologies like digital mailboxes and smart lockers. The document emphasizes that posts must transform to succeed in the digital age by adopting new technologies and platforms to better meet customer needs through more integrated, personalized interactions.
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The digital divide lynette koh
- 1. Bridging the Digital Divide Transformation & New Technologies Every connection is a new opportunity New Technologies Lynette Koh Pitney Bowes (Asia Pacific)
- 2. Digital Divide Definition Implications to Post May 7, 2013 PBI Internal use only 2 New Technologies
- 3. Definition Global Industrialized nations vs. Social Within country Democratic Usage of ICT vs. those May 7, 2013 PBI Internal use only 3 Industrialized nations vs. developing nations Within country Information rich vs. poor Usage of ICT vs. those cannot & do not
- 4. For in the 21st century, the capacity to communicate will almost certainly be a key human right. Eliminating the distinction between information rich and information poor countries is also critical to eliminating economic and other inequalities between North and South, and to improving the quality of life May 7, 2013 PBI Internal use only 4 North and South, and to improving the quality of life of all humanity. -Nelson Mandela
- 5. Out of the world population of ??, how many are internet 7 Billion May 7, 2013 PBI Internal use only 5 how many are internet users? As of June 30, 2012 2.4 Billion 34%
- 6. Facts & Figures May 7, 2013 PBI Internal use only 6
- 7. May 7, 2013 PBI Internal use only 7
- 8. May 7, 2013 PBI Internal use only 8
- 9. Staggering growth in Asia May 7, 2013 PBI Internal use only 9
- 10. Implications to Posts Gen X Gen Y Entertainment, Content, May 7, 2013 PBI Internal use only 10 Gen X Gen Y Content, Communication 80% used last month* * 2010 study by Fiserv
- 11. Trends in communications almost any communication can be done digitally digital costs less convergence of communications media Cost Security May 7, 2013 PBI Internal use only 11 communications media formats increase in collaboration sharing of consumer knowledge Complexity Cost
- 12. Growing importance of declaring, tracking, and managing preferences The Speed and Scale of Communications Has Changed the Need for Now Trends in communications May 7, 2013 PBI Internal use only 12 Consumer Power Communications Control Shifts from Sender to Receiver The Internet Has Evolved from Mass Broadcast Media to Personalized Conversations Print Advertising and Direct Mail to Internet Advertising (Including Direct E-mail)
- 13. The landscape has changed permanently The digital evolution will accelerate May 7, 2013 PBI Internal use only 13 Will digital become Mainstream?
- 14. Which do you think your Post belong to? Global Player Regional diversifier May 7, 2013 PBI Internal use only 14 diversifier Service provider Traditionalist
- 15. Accenture Study May 7, 2013 PBI Internal use only 15
- 16. Survey audience: what do you think your Post belong to? May 7, 2013 PBI Internal use only 16
- 17. Suggested Considerations for transforming in the Digital Age You cant simply apply digital technology to a closed domestic network and expect it to transform the business. May 7, 2013 PBI Internal use only 17
- 18. USO Platforms & ecosystems May 7, 2013 PBI Internal use only 18 Redefine: PRIVACY, SECURITY, IDENTITY Respect the Consumer
- 19. Some New Technologies Digital Mailbox May 7, 2013 PBI Internal use only 19 Smartlockers E-commerce Predictive Marketing
- 20. Some New Technologies Digital Mailbox May 7, 2013 PBI Internal use only 20 Smartlockers E-commerce Predictive Marketing
- 21. May 7, 2013 PBI Internal use only 21
- 22. May 7, 2013 PBI Internal use only 22 Source: 2012 InfoTrends
- 23. May 7, 2013 PBI Internal use only 23
- 24. Estimated 2B paperless transactional documents in the US alone by 2015 = 7% of all transactional documents May 7, 2013 PBI Internal use only 24 Source: InfoTrends
- 25. Open Platform to Succeed May 7, 2013 PBI Internal use only 25
- 26. Some New Technologies Digital Mailbox May 7, 2013 PBI Internal use only 26 Smartlockers E-commerce Predictive Marketing
- 27. May 7, 2013 PBI Internal use only 27
- 28. The Market Players May 7, 2013 PBI Internal use only 28
- 29. May 7, 2013 PBI Internal use only 29
- 30. Some New Technologies Digital Mailbox May 7, 2013 PBI Internal use only 30 Smartlockers E-commerce Predictive Marketing
- 31. May 7, 2013 PBI Internal use only 31
- 32. Facilitating Convenience Highly intelligent, multi-carrier, multi-site transportation management. Establish shipping rules by package size and weight or recipient, or let senders choose based on other factors. May 7, 2013 PBI Internal use only 32 factors. Handle all carriers through a single system - Work with more than 200 of the most common LTL carriers or use specialty carriers with custom rules and rates. Automate completion of documents required to ship materials classified as hazardous by governmental agencies.
- 33. Facilitating Convenience Domestic vs. Global Cross Border Fully landed Costs Prohibited Goods listing May 7, 2013 PBI Internal use only 33 Classification Engine
- 34. Some New Technologies Digital Mailbox May 7, 2013 PBI Internal use only 34 Smartlockers E-commerce Predictive Marketing
- 35. Using Layering Technology Proponents of Direct Marketing Right person May 7, 2013 PBI Internal use only 35 Right message Right Time
- 36. Every customer is unique May 7, 2013 PBI Internal use only 36
- 37. Each Customer Relationship is not a straight path May 7, 2013 PBI Internal use only 37
- 38. A customer is more than a name and address May 7, 2013 PBI Internal use only 38 Female Between 15 and 25 years of age Female Age 22 Buenos Aires, Argentina Married Female Age 22 Buenos Aires, Argentina Married with 3 children Online consumer Rents appartment Owns 5 year old Toyata Existing customer of one product No life insurance Part time job Lives 5 minute drive time from my branch/store Match profile of my best customer Prefers email correspondance
- 39. Customer interactions are no longer one flavor Mail Call CenterStore SMS Social May 7, 2013 PBI Internal use only 39 Web Mail Social Media Customer Preference
- 40. Successful relationships are based on integrated customer interactions May 7, 2013 PBI Internal use only 40 Source: Forrester Research, Inc
- 41. Do you meet customer needs at every stage of the relationship? Talk to them personally. Make every message relevant. Communicate with them the May 7, 2013 PBI Internal use only 41 Communicate with them the way they preferweb, text, email, mail. Manage the conversation across multiple interactions Learn from every interaction
- 42. Understand your customers and prospects better Integrate and cleanse data to get a more complete view of each customer and prospect Model consumer behavior to improve sales, marketing and other outreach efforts May 7, 2013 PBI Internal use only 42 Predictive analytics and modeling software Profiling and segmentation software Location intelligence software Find new prospects who match your most profitable customers
- 43. Conclusion The only thing constant in this world is change. by Heraclitus May 7, 2013 PBI Internal use only 43
- 44. Thanks for listening. Questions? Every connection is a new opportunity Questions? Lynette Koh Pitney Bowes (Asia Pacific)