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The Digital Employee 2017

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Henry Davies
Henry Davies

The second in our Digital Employee series, showing the behaviour of employees today and what organisations need to think about when engaging them. Key implications for people interested in the Digital Workplace and how to engage their colleagues on mobile, online and in person.

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WATCHING YOU 40% of media and comms time is spent watching something. Produced by 106 Communications (FAKE) NEWS Media owned by businesses, such as their own websites and social channels, are now trusted as much as media as an institution (Edelman) Sending and receiving email remains the most common internet activity, after general browsing EMAIL IS DEAD. LONG LIVE EMAIL. Half (51%) of all mobile users make sure their phone is within reaching distance when they go to bed and 59% of internet users are hooked MY BEST FRIEND 25% report that someone bumps into them because they are too busy looking at their phone KNOCK-OUT MOBILES ONLINE INSPIRATI N 76% say that being online enables them to have access to things they can’t do offline. Nearly a third of mobile internet users posted photos on social media in April 2016, followed by viewing posts from brands/ and then reading posts of celebrities SELFIE CENTRED VIEWS AND LIKES 50% of workers believe that social media platforms influence their view of a company they might consider working for. (EmergingWorkforceStudy,2015) UK Adults squeeze 10h 52m of media and comms activity into 8h 45 min on a typical day. TIME SQUEEZED IN AN INSTANT Instant Messaging is more important to 16-24 year-olds than any other form of communication, and playing video games is seen as being as important as watching live, recorded or paid- for on-demand TV. WE MORE THAN MESH Meshing is when the simultaneous activities are related e.g. searching for info on a TV programme online while watching it. Stacking is when the simultaneous activities are not related e.g. instant messaging while watching youtube (not in relation to the video). especially in meetings! ROBOT WARS 60 percent of all jobs have at least 30 percent of activities that are technically automatable, based on technologies available today. (McKinseyGlobalInstitute) The three sites most likely to influence purchases are: Facebook, 31% LinkedIn, 27% YouTube, 27% THE INFLUENCERS CEOs SOME WAY TO GO 92% of CEOs are present or visible online, yet less than 40% have posted in the last 12 months. (WeberShandwick) *SourceisOfcomunlessstated.

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The Digital Employee 2017

  • 1. WATCHING YOU 40% of media and comms time is spent watching something. Produced by 106 Communications (FAKE) NEWS Media owned by businesses, such as their own websites and social channels, are now trusted as much as media as an institution (Edelman) Sending and receiving email remains the most common internet activity, after general browsing EMAIL IS DEAD. LONG LIVE EMAIL. Half (51%) of all mobile users make sure their phone is within reaching distance when they go to bed and 59% of internet users are hooked MY BEST FRIEND 25% report that someone bumps into them because they are too busy looking at their phone KNOCK-OUT MOBILES ONLINE INSPIRATI N 76% say that being online enables them to have access to things they can’t do offline. Nearly a third of mobile internet users posted photos on social media in April 2016, followed by viewing posts from brands/ and then reading posts of celebrities SELFIE CENTRED VIEWS AND LIKES 50% of workers believe that social media platforms influence their view of a company they might consider working for. (EmergingWorkforceStudy,2015) UK Adults squeeze 10h 52m of media and comms activity into 8h 45 min on a typical day. TIME SQUEEZED IN AN INSTANT Instant Messaging is more important to 16-24 year-olds than any other form of communication, and playing video games is seen as being as important as watching live, recorded or paid- for on-demand TV. WE MORE THAN MESH Meshing is when the simultaneous activities are related e.g. searching for info on a TV programme online while watching it. Stacking is when the simultaneous activities are not related e.g. instant messaging while watching youtube (not in relation to the video). especially in meetings! ROBOT WARS 60 percent of all jobs have at least 30 percent of activities that are technically automatable, based on technologies available today. (McKinseyGlobalInstitute) The three sites most likely to influence purchases are: Facebook, 31% LinkedIn, 27% YouTube, 27% THE INFLUENCERS CEOs SOME WAY TO GO 92% of CEOs are present or visible online, yet less than 40% have posted in the last 12 months. (WeberShandwick) *SourceisOfcomunlessstated.