The Diversification of Digital Advertising
- 34. Skyscraper Half Page 160x600 300x600 Medium Rectangle 300x250 Small Rectangle 180x150 Leaderboard 728x90
- 36. + + +
- 39. + +
- 41. 1 2 3 4 5 6 7 8 9
- 42. 1 2 3 4 5 6 7 8 9
- 43. + +
- 45. 1 2 3
- 46. 1 2 3
- 47. 1 2 3
- 50. Pushdown Ad Starts as thin ad that expands to take up most ¡°above the fold¡± space upon click or rollover
- 51. Fixed Placement Ad Ad stays with you as you scroll up/down through content
- 52. Pushdown Ad Extra-large ad for high impact/visibility
- 54. Resources: DoubleClick, PointRoll Industry Data (2009), Atlas 2007-2010
- 68. A user makes a request to a web site by typing in the URL or clicking a link The ad server delivers the A page request is made to appropriate ad to the the web server¡ page and generates ad tag for each site placement ¡which can make a request to the ad server The web server delivers the requested page to the user¡¯s browser