The Drum Fauxlympics
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The document summarizes a spoof Olympics advertising competition called the Fauxlympics. It was inspired by strict advertising rules around the real Olympics. The competition challenged agencies to create funny spoof ads that pushed boundaries. It included categories like ads that would be taken down quickly or managed to skirt the rules. The competition was a success, generating over 250 entries, media coverage, and significantly growing the Facebook page where the ads were featured.
The Drum Fauxlympics
- 2. Inspire a generation The drum¡¯s fauxlympics competition challenged advertising agencies to create spoof olympics ads. It was inspired by locog¡¯s heavy-
- 3. This bakery was forced to take down its bagel display¡
- 4. AND EAST LONDON¡¯S CAF? OLYMPIC HAD TO UNDERGO A MAKEOVER
- 5. AGAINST THIS BACKDROP, THE FAUXLYMPICS WAS BORN, WITH A GOLDEN CHIP COURTESY OF THE CHIP SHOP AWARDS UP FOR GRABS
- 6. Categories ? The Sprint Guerrilla ads that would be taken down faster than Usain Bolt can run 100 METRES ? The Long Shot Ads which probably should be allowed to run, but probably won¡¯t ? The Hurdles Ads which manage to get around the rules ? The High Jump Funny ads which break all the rules
- 26. Results ? Reader involvement we received more than 250 entries from agencies and designers who in turn voted for their work on our facebook page ? Media coverage campaign was covered in uk, french and us press and on australian tv show gruen sweat ? Facebook growth week before fauxlympics we reached 12,361 and had 165 talking about us. week of fauxlympics we reached 140,574 and had 4,077 talking about us.