The document summarizes the early history of Bacardi Limited. It details how Don Facundo Bacardi Mass坦 established Compania Bacardi after immigrating to Cuba and entering the wine and rum industries. His flagship rum began garnering international recognition. His son Facundo drew on modern distillation techniques to improve the family rum formula and purchased a rum-making facility with his brother Jose. This first distillery could process 35 barrels of molasses daily and was commemorated by Facundo planting a coconut palm sapling that became a symbol of Bacardi's expanding operations.
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Over the course of
its storied history,
which spans more
than 150 years,
Bacardi has grown
to become one of
the most prominent
spirit producers in
the world.
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3. Beginnings
The company began as the business venture
of Don Facundo Bacard鱈 Mass坦, who entered
the wine import industry after immigrating to
Santiago de Cuba at 15 years of age.
His foray into rum distillation led to the
establishment of Compania Bacardi, and his
flagship rum began to garner international
recognition.
4. Modern Techniques
Don Facundo Bacard鱈
Mass坦s son Facundo
Bacardi took on
responsibilities at his
fathers distillery when he
was 18 years old.
He drew on modern
distillation techniques to
improve upon his familys
rum formula, eventually
purchasing his own rum-
making facility in
partnership with his brother,
Jose.
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5. The First Distillery
Valued at 3,500 pesos, the distillery included an
iron still that allowed the brothers to process 35
barrels of molasses each day.
To commemorate the establishment of the first
distillery, Facundo planted a coconut palm
sapling.
Fondly referred to as El Coco, the tree became a
beloved symbol as the Bacardis operations
continued to expand.