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The Economic                                                                                      Despite the positive projections given earlier
                                                                                                        this year, two primary economic factors have
                                                                                                                                                                                                 Tundra Specialties, a restaurant equipment &
                                                                                                                                                                                                 supplies company (www.etundra.com) surveyed

       FACTORS KILLING                                                                                  continued to hamper growth in the food service
                                                                                                        industry: consumer confidence and rising food
                                                                                                                                                                                                 customers and found real-world experience are
                                                                                                                                                                                                 matching up with leading economic indicators.

                                    Restaurant Growth                                                   costs.

                                                                                                                                                                                                           Wholesale Food Prices
                                                                                                                                                            9%
                                                                                                                                                                                                                                    7.6%         7.7%                                 Projected

                                                                                                                                                                                         5.5%        5.6%
                                                                                                                                                            6%
                                                                                                                                                                                                                                                                           4.9%

                                                                                                                                                                     3.2%                                                                                                               3.3%
                                                                                                                                                            3%
                                                                                                                                                                                                              1.8%
                                                                                                                                                                                                                            0.7%

                                                                                                                                                            0%

                                                                                                                                                                              -1.2%

                                                                                                                                                           -3%
                                                                                                                                                                                                                                                             -3.8%

                                                                                                                                                           -6%
                                                                                                                                                                   2001       2002      2003        2004     2005       2006       2007        2008         2009         2010        2011*
                                                                                                                                                                                                                                   Source: Bureau of Labor Statistics; National Restaurant Association


 Our coffee house is a gathering place for the community.                 Total Restaurants Traffic
                                                                                                                                                                                                              We are in a small town. people are hesitant to spend
 Therefore, the economy has positively affected our business.                                                                                                                                                 money. Rising costs of supplies have left us no choice
 Study groups, job interviews and business meetings all take                                                                                                                                                  but to raise our prices to meet the cost. In the same
 place in our shop. People also come to be uplifted and spend                                                                                                                                                 respect we cannot raise them enough to meet the
 time with friends. Our prices and food is better than our biggest                                                                                                                                            costs because of the low income of our community.
                                                                                                                                  .5%             .5%             .4%
 competitor, so thats a plus too for our guests.                                                                                                                                                                                           - dsunshine48@msn.com
                                      - Solid Grounds Coffee House                                                                                                                -.4%
                                                                                                                        -.7%
                                                 Littleton, Colorado
                                                                                                             -1.8%
                                                                                -2.9%               -2.9%
What Restaurants Are Saying                                                              -3.4%
                                                                                                                                                                                                                                                         What Restaurants Are Saying
Of 217 Responses                                                               AMJ 09   JAS 09   OND 09   JFM 10   AMJ 10   JAS 10       OND 10           JFM 11        AMJ 11
                                                                                                                                                                                                                                                                   Of 215 Responses
HOW CONSUMER CONFIDENCE                                                                                                                                                                                                                                         HOW RISING FOOD COSTS
AFFECTS YOUR BUSINESS                                                                                                                   Source: The NPD Group/CREST速, quarter ending June 2011                                                                    AFFECT YOUR BUSINESS

50%                                                                                                                                                                     50%

40%                                                  46.5%
                                                                                                    9,450 restaurants closed                                            40%                                                                                               42.3%

30%
                                                      (101)
                                                                                                   between April 1, 2010 and                                            30%
                                                                                                                                                                                                                                                                             (91)

                                                                                                                                                                                                                                                                                                         33.5%

20%
                                                                                                        March 31, 2011.                                                 20%
                                                                                                                                                                                                                                                                                                          (72)


                        18.0%          16.6%
10%                       (39)          (36)
                                                                       10.6%
                                                                                                      Of those 8,650 were                                               10%
                                                                                                                                                                                           10.7%
                                                                                                                                                                                                                                             8.4%
          8.3%                                                                                                                                                                               (23)

                                                                                                      independently run.                                                                                            5.1%
                                                                        (23)                                                                                                                                                                   (18)
           (18)
                                                                                                                                                                                                                     (11)

          Very        Somewhat       Not At All    Somewhat         Very                                                                                                                   Very               Somewhat                    Not At All                  Somewhat                        Very
        Positively     Positively                  Negatively     Negatively                                                                                                             Positively            Positively                                             Negatively                    Negatively
          ++              +                            -               --                                                                                                                  ++                        +                                                       -                           --

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The Economic Factors Killing Restaurant Growth

  • 1. The Economic Despite the positive projections given earlier this year, two primary economic factors have Tundra Specialties, a restaurant equipment & supplies company (www.etundra.com) surveyed FACTORS KILLING continued to hamper growth in the food service industry: consumer confidence and rising food customers and found real-world experience are matching up with leading economic indicators. Restaurant Growth costs. Wholesale Food Prices 9% 7.6% 7.7% Projected 5.5% 5.6% 6% 4.9% 3.2% 3.3% 3% 1.8% 0.7% 0% -1.2% -3% -3.8% -6% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011* Source: Bureau of Labor Statistics; National Restaurant Association Our coffee house is a gathering place for the community. Total Restaurants Traffic We are in a small town. people are hesitant to spend Therefore, the economy has positively affected our business. money. Rising costs of supplies have left us no choice Study groups, job interviews and business meetings all take but to raise our prices to meet the cost. In the same place in our shop. People also come to be uplifted and spend respect we cannot raise them enough to meet the time with friends. Our prices and food is better than our biggest costs because of the low income of our community. .5% .5% .4% competitor, so thats a plus too for our guests. - dsunshine48@msn.com - Solid Grounds Coffee House -.4% -.7% Littleton, Colorado -1.8% -2.9% -2.9% What Restaurants Are Saying -3.4% What Restaurants Are Saying Of 217 Responses AMJ 09 JAS 09 OND 09 JFM 10 AMJ 10 JAS 10 OND 10 JFM 11 AMJ 11 Of 215 Responses HOW CONSUMER CONFIDENCE HOW RISING FOOD COSTS AFFECTS YOUR BUSINESS Source: The NPD Group/CREST速, quarter ending June 2011 AFFECT YOUR BUSINESS 50% 50% 40% 46.5% 9,450 restaurants closed 40% 42.3% 30% (101) between April 1, 2010 and 30% (91) 33.5% 20% March 31, 2011. 20% (72) 18.0% 16.6% 10% (39) (36) 10.6% Of those 8,650 were 10% 10.7% 8.4% 8.3% (23) independently run. 5.1% (23) (18) (18) (11) Very Somewhat Not At All Somewhat Very Very Somewhat Not At All Somewhat Very Positively Positively Negatively Negatively Positively Positively Negatively Negatively ++ + - -- ++ + - --