際際滷

際際滷Share a Scribd company logo

the edge

Download as PPT, PDF
Mobius View
Mobius View

The document discusses how organizations gain and maintain competitive advantages over time. It argues that while owning valuable resources, brands, technology, or data can provide an initial edge, the advantage is temporary unless these assets are utilized effectively. Throughout history, those who used their assets most optimally, whether it was resources, demand creation, available technology, or data, were able to stay ahead of competitors for longer. The key to sustained success is continually adapting to utilize the latest "edge" - whether that's resources, demand, technology, data, or whatever emerges next - more effectively than rivals.

1 of 27
Downloaded 268 times
the edge what gives successful organizations an advantage over competition?
nothing lasts forever. the edge always changes
ownership utilization owning the edge is the first step; later, utilizing it becomes key
natural resources were the earliest
oil, coal, ore, land coal and cotton gave britain a head-start in the industrial revolution oil continues to be a bone of contention
and gold (wealth) too the presence of capital drives commerce
soon, utilizing resources became key henry fords assembly line concept put them on top the race for ownership gave way to the race for optimum utilization
better banking used wealth better
the next edge was demand owning and utilizing resources efficiently took care of supply marketing, or creating demand, assumed importance after that those who owned consumers, owned demand
strong brands help own consumers the need for strong brands gave rise to advertising
soon, demand had to be utilized better walmart utilized their consumer base effectively strong corporates diversified on the back of historical brand appeal
technology came next ibm used its headstart in technology
using available tech better went further the ipod was based on current technology nintendos wii used available technology to outrun competition
the internet was the new battleground early portals quickly gained ground googles superior search engine and better interfaces won the battle, though
web2.0 uses the net better
so, what next?
factories, banks, brands, technology & the web generate & store
data.
data is the new edge
firms have led by owning data research agencies survive on the quality of their data technology firms have specialized in helping manage the data
so, harnessing data comes next
this is called analytics
capital one used massive consumer database to drive its information business strategy, that took it ahead there have been some initial successes pureplay analytics specialists are cropping up
but there is a long way to go, yet.
use your data better get ahead
[email_address] http://mobiusview.blogspot.com a presentation by mobius view
thanks! images from the flickr pages of thomas hawk, raterrell, ryanbooth, guy with a camera, jim reeves, steve webbel, emily (artbear), scott wills, cliff dwelling, ian s, benben, sandman, ilovebutter, tuminelli, sou, photo david wikipedia

More Related Content

the edge

  • 1. the edge what gives successful organizations an advantage over competition?
  • 2. nothing lasts forever. the edge always changes
  • 3. ownership utilization owning the edge is the first step; later, utilizing it becomes key
  • 4. natural resources were the earliest
  • 5. oil, coal, ore, land coal and cotton gave britain a head-start in the industrial revolution oil continues to be a bone of contention
  • 6. and gold (wealth) too the presence of capital drives commerce
  • 7. soon, utilizing resources became key henry fords assembly line concept put them on top the race for ownership gave way to the race for optimum utilization
  • 8. better banking used wealth better
  • 9. the next edge was demand owning and utilizing resources efficiently took care of supply marketing, or creating demand, assumed importance after that those who owned consumers, owned demand
  • 10. strong brands help own consumers the need for strong brands gave rise to advertising
  • 11. soon, demand had to be utilized better walmart utilized their consumer base effectively strong corporates diversified on the back of historical brand appeal
  • 12. technology came next ibm used its headstart in technology
  • 13. using available tech better went further the ipod was based on current technology nintendos wii used available technology to outrun competition
  • 14. the internet was the new battleground early portals quickly gained ground googles superior search engine and better interfaces won the battle, though
  • 15. web2.0 uses the net better
  • 17. factories, banks, brands, technology & the web generate & store
  • 19. data is the new edge
  • 20. firms have led by owning data research agencies survive on the quality of their data technology firms have specialized in helping manage the data
  • 21. so, harnessing data comes next
  • 22. this is called analytics
  • 23. capital one used massive consumer database to drive its information business strategy, that took it ahead there have been some initial successes pureplay analytics specialists are cropping up
  • 24. but there is a long way to go, yet.
  • 25. use your data better get ahead
  • 27. thanks! images from the flickr pages of thomas hawk, raterrell, ryanbooth, guy with a camera, jim reeves, steve webbel, emily (artbear), scott wills, cliff dwelling, ian s, benben, sandman, ilovebutter, tuminelli, sou, photo david wikipedia