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The Elements of a Great Landing Page

Effortless Marketing Oy
Effortless Marketing Oy

The document outlines the main elements of an effective landing page, including a headline stack with a pre-headline, headline, and subheading to capture attention. It also recommends using bullet points to list benefits in intriguing statements, and including proof like endorsements and testimonials to build credibility and trust. The landing page should have a clear call to action with an offer and manage expectations by explaining the next steps, then ask for minimal involvement like an email to start. The overall goal is to move the prospect closer to the desired result by giving them a taste of the idea.

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Main Elements Of A Good Landing Page By Juho Tunkelo
The Headline Stack Pre-head: A short sentence that reminds them why they ended up on the page; Latches onto the emotional state they came in with Keeps their attention solid, and possibly aggravates the problem - so they want the solution Tired of living in fear of cardiac disease? Help is near...
The Headline Stack The Headline: A Strong Encapsulation Of The Main Bene鍖t Or Reason Why This Solution Emotional Appeal, Capture Attention, Max. 17-20 Words Long What If... You No Longer Had To Worry About Which Disease Will Get You And Lived FREE The Rest Of Your Life?
The Headline Stack The Subheading: Gives A Preview Of The Actual Solution - Down To Practical Level May Introduce Product Itself, Take A Newsy Approach, Give Stats Or Position Agains Competition Age-Old Remedy Found Stunningly Effective In Preventing Modern Lifestyle Diseases
The Bullets The Best Bene鍖ts Clad In Punchy Statements Attract Curiosity, Increase Interest, Generate Intrigue, Indicate Theres More... Examples: The ancient stress cure everyones heard of... but only a select few know how to use! Why your doctor didnt tell you about this (and yet might end up help pay for it)
The Proof Two Main Types: Endorsement & Testimonial Endorsements By High Status People Bring Credibility And An Air Of Prestige Testimonials By Regular People Bring Believability And Trust That This Will Work
Call to Action Promise Something Of Immediate Value For Their Opt-In (A Gift Of Some Sort, More Info) Manage Expectations: Tell Them Whats Going To Happen Next, How Theyll Be Better Off Ask For The Minimum Involvement At This Point: Just Email, Maybe Name, And Go...
The Big Idea Move The Prospect Closer To The Desired Result Theyre After Speci鍖cally They Get A Taste Of The Idea, Then Feel What It Might Be Like... And Eventually, They Want to Buy In!

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The Elements of a Great Landing Page

  • 1. Main Elements Of A Good Landing Page By Juho Tunkelo
  • 2. The Headline Stack Pre-head: A short sentence that reminds them why they ended up on the page; Latches onto the emotional state they came in with Keeps their attention solid, and possibly aggravates the problem - so they want the solution Tired of living in fear of cardiac disease? Help is near...
  • 3. The Headline Stack The Headline: A Strong Encapsulation Of The Main Bene鍖t Or Reason Why This Solution Emotional Appeal, Capture Attention, Max. 17-20 Words Long What If... You No Longer Had To Worry About Which Disease Will Get You And Lived FREE The Rest Of Your Life?
  • 4. The Headline Stack The Subheading: Gives A Preview Of The Actual Solution - Down To Practical Level May Introduce Product Itself, Take A Newsy Approach, Give Stats Or Position Agains Competition Age-Old Remedy Found Stunningly Effective In Preventing Modern Lifestyle Diseases
  • 5. The Bullets The Best Bene鍖ts Clad In Punchy Statements Attract Curiosity, Increase Interest, Generate Intrigue, Indicate Theres More... Examples: The ancient stress cure everyones heard of... but only a select few know how to use! Why your doctor didnt tell you about this (and yet might end up help pay for it)
  • 6. The Proof Two Main Types: Endorsement & Testimonial Endorsements By High Status People Bring Credibility And An Air Of Prestige Testimonials By Regular People Bring Believability And Trust That This Will Work
  • 7. Call to Action Promise Something Of Immediate Value For Their Opt-In (A Gift Of Some Sort, More Info) Manage Expectations: Tell Them Whats Going To Happen Next, How Theyll Be Better Off Ask For The Minimum Involvement At This Point: Just Email, Maybe Name, And Go...
  • 8. The Big Idea Move The Prospect Closer To The Desired Result Theyre After Speci鍖cally They Get A Taste Of The Idea, Then Feel What It Might Be Like... And Eventually, They Want to Buy In!