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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility
Fluent Commerce provides global retailers and brands
with the leading distributed order management system.
Fluent Order Management provides accurate, real-time
inventory availability, order orchestration, fulfillment
optimization, fulfillment location management, in-store
pick and pack, and more. This enables organizations to
easily scale up, avoid overselling and underselling, and
deliver orders profitably, every time.
Fluent Commerce works with organizations such as JD
Sports, LOr辿al, Prada Group, ALDO Group, LVMH and
Kingfisher. For more information visit
fluentcommerce.com.
Orium is the leading composable commerce
consultancy and systems integrator in the
Americas. We help evolving brands execute,
scale, and adapt quickly across their commerce
experiences. With over a decade of experience
in creating custom digital programs, we work
closely with best-in-class technology partners
to bring modern commerce experiences to life
as a member of the MACH Alliance.
The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility
The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility
01 Welcome & Introduction
02 The Future of Fulfillment: Trends & Challenges
03 Smarter Fulfillment Workflows: Managing Complexity at Scale
04 Tailored Customer Delivery: The Power of Experience
05
Scaling for Seasonal Peaks: Readiness for Demand
Fluctuations
06
Complex Orders: Multiple Vendors, Accurate Inventory Lead
Times and Project-Based Orders
07 Live Q&A & Closing Remarks
Agenda
Why fulfillment matters
in 2025
35% of consumers decrease
their spending after a single
poor experience
15% of consumers stop
spending with the company
entirely
35%
15%
The Problem = The Cost of Missed
Expectations Delays. Incomplete Orders.
Lost Customers.
Without the right order management system, fulfillment gaps
can turn into failed delivery promises, lost revenue and eroded
brand trust.
Whats the biggest fulfillment
challenge your business
faces today?
 On-Demand and Same-Day
Delivery Growth
 The Value of the Store
 AI-Powered Capabilities
Trends: Whats Changing
The Future of
Fulfillment
What challenges
are retailers and
brands seeing
today?
Dont let these challenges
impact your CXor bottom line
Coordinating
Split Shipments
Can be Costly
Stockouts Hurt
Revenue
Scalability
Gaps Cause
Bottlenecks
Complex product categories...
Smarter Fulfillment
Workflows: Managing
Complexity at Scale
In todays retail landscape, fulfillment is not just
about moving productsits about orchestrating
complex operations across diverse categories
while maintaining real-time inventory visibility
Bulky & Heavy Items
Custom & Made-to-Order Products
Fulfillment Optimization and Order Orchestration
Accurate, Real-Time Inventory Visibility
need flexible, reliable tech to enable:
Aerosols & Hazmat
Accurate Promises [Delivery, Store Pickup]
Tailored Customer Delivery:
The Power of
Experience
Delivering on Customer
Expectations
White-Glove Delivery for
Premium & Oversized Items
Quick-Ship for Everyday &
High-Demand Products
Balancing Cost vs.
Experience in Fulfillment
Models
Different customers have different fulfillment expectations,
and retailers and brands must provide tailored solutions
that align with their needs.
Real-World Results:
Freedom Fulfillment
Optimization Improves CX
Legacy systems were hurting the
customer experience and brand
loyalty
The Problem
 Fulfillment costs eroding margins
 Poor inventory visibility
 High cancellation rates
 Split shipments and delivery costs
eating up profits
Top Challenges
A complete digital
overhaul, which included
an order management
system.
The Solution?
 85% reduction in order cancellation rate
 10x increase in stock accessibility
 12x growth in fulfillment centers
 Home delivery share rose from 55% to 65%
 Enhanced customer satisfaction
 Deep control of fulfillment operations
Results:
Real-World Results:
Fulfillment Optimization
Improves CX
An OMS (Order Management
System) is one of the single
most important tools. You
can have the best website,
but if you cant get inventory
right, its useless.
Joshua Rich, Digital Fulfillment Team Leader
Freedom
Whats the biggest barrier to
scaling your fulfillment
operations?
Scaling for Seasonal
Peaks: Prepare for
Demand Fluctuations
Seasonal peaks and surges are inevitable. Dont let
the wrong systems negatively impact your
fulfillment operations nor customer experience.
A flexible,
scalable system
should allow
you to:
1. Real-time, accurate inventory availability
data
2. Surface more inventory in specific regions or
channels or from different locations
3.
Show estimated delivery dates based on
fulfillment options and real-time sourcing
decisions
4. Offer multiple fulfillment options, allowing the
customer to choose
Complex Orders
 Multiple Vendors
 Accurate Inventory Lead Times
 Project-Based Orders
 and many more
1.
Tech must
manage suppliers,
warehouses, and
last-mile partners.
2.
Accurate inventory
enables real
fulfillment
timelines.
3.
Coordination
ensures complex
orders arrive
together.
Reduce friction
in multi-source
fulfillment
Manage complex
orders by
creating
workflows for
large orders.
The Advantages of the right Order
Management System (OMS)
Key Features of a Modern OMS:
Provide accurate
delivery
estimates based
on live sourcing
decisions.
Optimize
fulfillment to
ensure you ship
from the best,
most profitable
location every
time.
Show accurate
inventory
availability to
reduce stockouts
and canceled
orders.
Provide multiple
fulfillment
options, so
customers
choose how they
receive their
order.
& more
Flexibility that gives businesses the agility they need
The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

  • 2. Fluent Commerce provides global retailers and brands with the leading distributed order management system. Fluent Order Management provides accurate, real-time inventory availability, order orchestration, fulfillment optimization, fulfillment location management, in-store pick and pack, and more. This enables organizations to easily scale up, avoid overselling and underselling, and deliver orders profitably, every time. Fluent Commerce works with organizations such as JD Sports, LOr辿al, Prada Group, ALDO Group, LVMH and Kingfisher. For more information visit fluentcommerce.com. Orium is the leading composable commerce consultancy and systems integrator in the Americas. We help evolving brands execute, scale, and adapt quickly across their commerce experiences. With over a decade of experience in creating custom digital programs, we work closely with best-in-class technology partners to bring modern commerce experiences to life as a member of the MACH Alliance.
  • 5. 01 Welcome & Introduction 02 The Future of Fulfillment: Trends & Challenges 03 Smarter Fulfillment Workflows: Managing Complexity at Scale 04 Tailored Customer Delivery: The Power of Experience 05 Scaling for Seasonal Peaks: Readiness for Demand Fluctuations 06 Complex Orders: Multiple Vendors, Accurate Inventory Lead Times and Project-Based Orders 07 Live Q&A & Closing Remarks Agenda
  • 6. Why fulfillment matters in 2025 35% of consumers decrease their spending after a single poor experience 15% of consumers stop spending with the company entirely 35% 15% The Problem = The Cost of Missed Expectations Delays. Incomplete Orders. Lost Customers. Without the right order management system, fulfillment gaps can turn into failed delivery promises, lost revenue and eroded brand trust.
  • 7. Whats the biggest fulfillment challenge your business faces today?
  • 8. On-Demand and Same-Day Delivery Growth The Value of the Store AI-Powered Capabilities Trends: Whats Changing The Future of Fulfillment
  • 9. What challenges are retailers and brands seeing today? Dont let these challenges impact your CXor bottom line Coordinating Split Shipments Can be Costly Stockouts Hurt Revenue Scalability Gaps Cause Bottlenecks
  • 10. Complex product categories... Smarter Fulfillment Workflows: Managing Complexity at Scale In todays retail landscape, fulfillment is not just about moving productsits about orchestrating complex operations across diverse categories while maintaining real-time inventory visibility Bulky & Heavy Items Custom & Made-to-Order Products Fulfillment Optimization and Order Orchestration Accurate, Real-Time Inventory Visibility need flexible, reliable tech to enable: Aerosols & Hazmat Accurate Promises [Delivery, Store Pickup]
  • 11. Tailored Customer Delivery: The Power of Experience
  • 12. Delivering on Customer Expectations White-Glove Delivery for Premium & Oversized Items Quick-Ship for Everyday & High-Demand Products Balancing Cost vs. Experience in Fulfillment Models Different customers have different fulfillment expectations, and retailers and brands must provide tailored solutions that align with their needs.
  • 13. Real-World Results: Freedom Fulfillment Optimization Improves CX Legacy systems were hurting the customer experience and brand loyalty The Problem Fulfillment costs eroding margins Poor inventory visibility High cancellation rates Split shipments and delivery costs eating up profits Top Challenges A complete digital overhaul, which included an order management system. The Solution?
  • 14. 85% reduction in order cancellation rate 10x increase in stock accessibility 12x growth in fulfillment centers Home delivery share rose from 55% to 65% Enhanced customer satisfaction Deep control of fulfillment operations Results: Real-World Results: Fulfillment Optimization Improves CX An OMS (Order Management System) is one of the single most important tools. You can have the best website, but if you cant get inventory right, its useless. Joshua Rich, Digital Fulfillment Team Leader Freedom
  • 15. Whats the biggest barrier to scaling your fulfillment operations?
  • 16. Scaling for Seasonal Peaks: Prepare for Demand Fluctuations Seasonal peaks and surges are inevitable. Dont let the wrong systems negatively impact your fulfillment operations nor customer experience.
  • 17. A flexible, scalable system should allow you to: 1. Real-time, accurate inventory availability data 2. Surface more inventory in specific regions or channels or from different locations 3. Show estimated delivery dates based on fulfillment options and real-time sourcing decisions 4. Offer multiple fulfillment options, allowing the customer to choose
  • 18. Complex Orders Multiple Vendors Accurate Inventory Lead Times Project-Based Orders and many more
  • 19. 1. Tech must manage suppliers, warehouses, and last-mile partners. 2. Accurate inventory enables real fulfillment timelines. 3. Coordination ensures complex orders arrive together. Reduce friction in multi-source fulfillment
  • 20. Manage complex orders by creating workflows for large orders. The Advantages of the right Order Management System (OMS) Key Features of a Modern OMS: Provide accurate delivery estimates based on live sourcing decisions. Optimize fulfillment to ensure you ship from the best, most profitable location every time. Show accurate inventory availability to reduce stockouts and canceled orders. Provide multiple fulfillment options, so customers choose how they receive their order. & more Flexibility that gives businesses the agility they need