ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

The Experience Factory

?
?
e3
e3

Nothing Like the Real World presented by Johan Kuylenstierna Corthesy¡¯s. The company takes groups of millennials on blow-your-mind, off the scale experience weeks around exotic coastlines

1 of 42
Download to read offline
E T V - T H E E X P E R I E N C E FA C T O RY A N E W E R A O F YA C H T I N G A N D E X P E R I E N C E S
E T V AT A A G L A N C E F O U N D E D 2 0 0 6 THE YACHT WEEK // Shared Sailing Experience for Millennials (6 destinations) THE SKI WEEK // Shared Skiing Experience for Millennials (6 destinations) FORT GEORGE // Authentic Restaurant, Art and Experience Venue, Croatia YACHTS AND FRIENDS // Destination Sailing Experiences QUARTERDECK // Maritime Training and Consulting
W I L L I A M W E N K E L Founder, Born 1980 Naval Officer Engineer drop out, Entrepreneur Big Passion Yachting Extraordinary Host E R I K B I O R K L U N D Founder, Born 1981 Engineer (Lund, Barcelona, San Diego) Singularity University Grad 2015 Management Trainee MTG Broken back and knee - born in the mountains J O H A N K U Y L E N S T I E R N A Co-Founder, Born 1983 Background in Sales Built our online experience Half Swiss/Swede Huge EQ, loved by everyone
? T H E YA C H T W E E K ? A N O T H E R A P P R O A C H ? I T ¡¯ S N O T T H E YA C H T S , I T ¡¯ S T H E E X P E R I E N C E S ? I L I K E T O ¡° B O AT ¡± - M I L L E N N I A L S T O D AY
WHAT IS THE YACHT WEEK?
¨C J O H N N Y A P P L E S E E D ¡°Type a quote here.¡± ATTENDANCE 40¨C50YACHTS PER ROUTE 400GUESTS PER ROUTE 60SKIPPERS & HOSTESSES
? map with destinations? GREECE JULY 9TH ¨C SEPT 3RD CROATIA JUNE 4TH ¨C SEP 3RD ULTRA JULY 9TH ¨C 23RD TURKEY JULY 23RD ¨C AUG 6TH ITALY JULY 23RD ¨C AUG 6TH THAILAND DEC 12TH ¨C JAN 3RD BVI NEW YEAR, MARCH 5TH - 26TH, MAY 28TH - JUNE 18TH D E S T I N AT I O N D AT E S
GUEST PROFILE WELL EDUCATED High earning young professionals with undergraduate and postgraduate level degrees GENDER RATIO 50:50 A balanced mix of guys and girls is the key ingredient to an unforgettable week LOYAL TO THE BRAND 25% guest return rate MILLENNIALS Upwardly mobile, trendsetters. Singles and young couples with average age of 27
¨C J O H N N Y A P P L E S E E D ¡°Type a quote here.¡± 7KFOLLOWERS ON TWITTER 44.3KFOLLOWERS ON INSTAGRAM 137KFOLLOWERS ON FACEBOOK 13,000G U E S T S 6.1MILLCOMBINED YOUTUBE VIEWS 50:50GENDER RATIO 47 W E E K S 70NET PROMOTER SCORE DESTINATIONS 5.6MILLIONWEBSITE PAGEVIEWS 1,350YACHTS BOOKED 68N AT I O N A L I T I T E S 6 2015/6 KEY FACTS
W H AT D O W E S E L L ? 86% of our guests has said this was one of the best weeks of their life.* *Based on surveys to over 50,000 guests
The Experience Factory
A N O T H E R A P P R O A C H D E M O G R A P H I C S
$ age 10 20 30 40 50 60 70 Low Mid High What¡¯s the typical age of yacht charter prospects? M A R K E T D E M O G R A P H I C S YA C H T I N G
$ age 10 20 30 40 50 60 70 Low Mid High M A R K E T D E M O G R A P H I C S YA C H T I N G
$ age 10 20 30 40 50 60 70 Low Mid High M A R K E T D E M O G R A P H I C S YA C H T I N G
$ age 10 20 30 40 50 60 70 Low Mid High M A R K E T D E M O G R A P H I C S YA C H T I N G
$ age 10 20 30 40 50 60 70 Low Mid High M A R K E T D E M O G R A P H I C S YA C H T I N G
$ age 10 20 30 40 50 60 70 Low Mid High M A R K E T D E M O G R A P H I C S YA C H T I N G
$ age 10 20 30 40 50 60 70 Low Mid High M A R K E T D E M O G R A P H I C S YA C H T I N G
I T ¡¯ S A B O U T T H E E X P E R I E N C E I T ¡¯ S N O T A B O U T T H E YA C H T S
B O AT S H O W S W H AT ¡¯ S U P W I T H
Ideas For Boat Shows? Tour de Chambre. Let guests hosts and be part of dinners on the yachts? Try out what it feels like to host. VR Simulations - Let ppl, while on the yachts on the show, get immersed in a VR experience to feel what its like to be on the same yacht in different places. OR¡­. Catwalk use pontoons as runway and yachts as spectating platform
G AT H E R Y O U R F R I E N D S
PROVIDE A YACHT WITH SKIPPER
D I S C O V E R A M A Z I N G L O C AT I O N
S A L E D U R I N G T H E D AY
PA R T Y D U R I N G T H E N I G H T
A N D M E T T O N N E S O F N E W P E O P L E
AT A S T O N I S H I N G E V E N
The Experience Factory
I L I K E T H AT B O AT YA C H T S M I L L E N N I U M S - A D I F F E R E N T A P P R O C H E
B O AT S H O W S W H AT ¡¯ S U P W I T H
J E A N N E A U S U N O D Y S S E Y 4 1 D S Engine Holing tanks BatteriesStarter batteries Water tanksNav table Gaz
A B O AT Machine that wakes me up in the morning Smelly toilet Check this before recharging Iphone Skipper room SnacksAUX cable Old style cooking
S K I P P E R S
L O C A L K N O W L E D G E
B R I N G S Y O U A C T I V I T I E S
H O S T S
M A K E A N Y M E A L F E E L L I K E A C U L I N A RY E X P E R I E N C E
I N T H E B E S T L O C AT I O N S
M E E T Y O U F R I E N D S A N D C R E AT E S T R O N G B O N D S
P E A C E THANK YOU. Johan / 07564377105 / johan@theyachtweek.com

More Related Content

The Experience Factory

  • 1. E T V - T H E E X P E R I E N C E FA C T O RY A N E W E R A O F YA C H T I N G A N D E X P E R I E N C E S
  • 2. E T V AT A A G L A N C E F O U N D E D 2 0 0 6 THE YACHT WEEK // Shared Sailing Experience for Millennials (6 destinations) THE SKI WEEK // Shared Skiing Experience for Millennials (6 destinations) FORT GEORGE // Authentic Restaurant, Art and Experience Venue, Croatia YACHTS AND FRIENDS // Destination Sailing Experiences QUARTERDECK // Maritime Training and Consulting
  • 3. W I L L I A M W E N K E L Founder, Born 1980 Naval Officer Engineer drop out, Entrepreneur Big Passion Yachting Extraordinary Host E R I K B I O R K L U N D Founder, Born 1981 Engineer (Lund, Barcelona, San Diego) Singularity University Grad 2015 Management Trainee MTG Broken back and knee - born in the mountains J O H A N K U Y L E N S T I E R N A Co-Founder, Born 1983 Background in Sales Built our online experience Half Swiss/Swede Huge EQ, loved by everyone
  • 4. ? T H E YA C H T W E E K ? A N O T H E R A P P R O A C H ? I T ¡¯ S N O T T H E YA C H T S , I T ¡¯ S T H E E X P E R I E N C E S ? I L I K E T O ¡° B O AT ¡± - M I L L E N N I A L S T O D AY
  • 6. ¨C J O H N N Y A P P L E S E E D ¡°Type a quote here.¡± ATTENDANCE 40¨C50YACHTS PER ROUTE 400GUESTS PER ROUTE 60SKIPPERS & HOSTESSES
  • 7. ? map with destinations? GREECE JULY 9TH ¨C SEPT 3RD CROATIA JUNE 4TH ¨C SEP 3RD ULTRA JULY 9TH ¨C 23RD TURKEY JULY 23RD ¨C AUG 6TH ITALY JULY 23RD ¨C AUG 6TH THAILAND DEC 12TH ¨C JAN 3RD BVI NEW YEAR, MARCH 5TH - 26TH, MAY 28TH - JUNE 18TH D E S T I N AT I O N D AT E S
  • 8. GUEST PROFILE WELL EDUCATED High earning young professionals with undergraduate and postgraduate level degrees GENDER RATIO 50:50 A balanced mix of guys and girls is the key ingredient to an unforgettable week LOYAL TO THE BRAND 25% guest return rate MILLENNIALS Upwardly mobile, trendsetters. Singles and young couples with average age of 27
  • 9. ¨C J O H N N Y A P P L E S E E D ¡°Type a quote here.¡± 7KFOLLOWERS ON TWITTER 44.3KFOLLOWERS ON INSTAGRAM 137KFOLLOWERS ON FACEBOOK 13,000G U E S T S 6.1MILLCOMBINED YOUTUBE VIEWS 50:50GENDER RATIO 47 W E E K S 70NET PROMOTER SCORE DESTINATIONS 5.6MILLIONWEBSITE PAGEVIEWS 1,350YACHTS BOOKED 68N AT I O N A L I T I T E S 6 2015/6 KEY FACTS
  • 10. W H AT D O W E S E L L ? 86% of our guests has said this was one of the best weeks of their life.* *Based on surveys to over 50,000 guests
  • 12. A N O T H E R A P P R O A C H D E M O G R A P H I C S
  • 13. $ age 10 20 30 40 50 60 70 Low Mid High What¡¯s the typical age of yacht charter prospects? M A R K E T D E M O G R A P H I C S YA C H T I N G
  • 14. $ age 10 20 30 40 50 60 70 Low Mid High M A R K E T D E M O G R A P H I C S YA C H T I N G
  • 15. $ age 10 20 30 40 50 60 70 Low Mid High M A R K E T D E M O G R A P H I C S YA C H T I N G
  • 16. $ age 10 20 30 40 50 60 70 Low Mid High M A R K E T D E M O G R A P H I C S YA C H T I N G
  • 17. $ age 10 20 30 40 50 60 70 Low Mid High M A R K E T D E M O G R A P H I C S YA C H T I N G
  • 18. $ age 10 20 30 40 50 60 70 Low Mid High M A R K E T D E M O G R A P H I C S YA C H T I N G
  • 19. $ age 10 20 30 40 50 60 70 Low Mid High M A R K E T D E M O G R A P H I C S YA C H T I N G
  • 20. I T ¡¯ S A B O U T T H E E X P E R I E N C E I T ¡¯ S N O T A B O U T T H E YA C H T S
  • 21. B O AT S H O W S W H AT ¡¯ S U P W I T H
  • 22. Ideas For Boat Shows? Tour de Chambre. Let guests hosts and be part of dinners on the yachts? Try out what it feels like to host. VR Simulations - Let ppl, while on the yachts on the show, get immersed in a VR experience to feel what its like to be on the same yacht in different places. OR¡­. Catwalk use pontoons as runway and yachts as spectating platform
  • 23. G AT H E R Y O U R F R I E N D S
  • 25. D I S C O V E R A M A Z I N G L O C AT I O N
  • 26. S A L E D U R I N G T H E D AY
  • 27. PA R T Y D U R I N G T H E N I G H T
  • 28. A N D M E T T O N N E S O F N E W P E O P L E
  • 29. AT A S T O N I S H I N G E V E N
  • 31. I L I K E T H AT B O AT YA C H T S M I L L E N N I U M S - A D I F F E R E N T A P P R O C H E
  • 32. B O AT S H O W S W H AT ¡¯ S U P W I T H
  • 33. J E A N N E A U S U N O D Y S S E Y 4 1 D S Engine Holing tanks BatteriesStarter batteries Water tanksNav table Gaz
  • 34. A B O AT Machine that wakes me up in the morning Smelly toilet Check this before recharging Iphone Skipper room SnacksAUX cable Old style cooking
  • 35. S K I P P E R S
  • 36. L O C A L K N O W L E D G E
  • 37. B R I N G S Y O U A C T I V I T I E S
  • 38. H O S T S
  • 39. M A K E A N Y M E A L F E E L L I K E A C U L I N A RY E X P E R I E N C E
  • 40. I N T H E B E S T L O C AT I O N S
  • 41. M E E T Y O U F R I E N D S A N D C R E AT E S T R O N G B O N D S
  • 42. P E A C E THANK YOU. Johan / 07564377105 / johan@theyachtweek.com