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TFC INSIGHTS
April 2015
息 2015 - TFC International Ltd
LOYALTY PROGRAM CHALLENGES
 Attract new members
 Keep members active
 Re-activate members
 Liability on unredeemed points
 Improve retention and engagement
RE-ACTIVATION OF MEMBERS
on average
74%
open mailer
38%
use their
points
$18
spent in points
$100projection
spent in points
per year
SPEND PER MEMBERS
on average
$3spent in points
per transaction
$27spent in points
per year
ENGAGEMENT
ENGAGEMENT
on average
+28%Facebook Likes
+34%Twitter Follows
ENGAGEMENT
via direct chat
21%of member base is
engaged with chat
PROMOTIONS
 Keep members active
 Re-activate members
 Gain new members
 Sell more product / services
 Product / service launch
PROMOTIONS
average based on aggregate Client data
 Cost reduction
 Speed of delivery
 Take up
-30%
300%
+40%
TOP PROMOTIONS
1. Recurring promotion
i.e. eMag subscription
2. Content association
i.e. travel guide with destination
3. Content bundle discounts for
purchase of multiple items
PREFERRED TFC FEATURES
1. Instant delivery
2. Large choice of content
3. Low Price/High Value
impression of rewards
息 2015 - TFC International Ltd

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