The FreeWall to Learn Gremlins
- 1. In charge of data capture & lead generation making sure you get the data you need. Meet Clyde & Lily.
- 3. Create bespoke 1st party data, or enrich your your 1st party data with our 2nd party data. Enrich your DMP.
- 5. data.Opt-in
- 6. All respondents are anonymous. Voluntary responses from demonstrably real people. Deterministic as opposed to opportunistic data. GDPR COMPLIANT.
- 7. Working with your DMP provider to ensure everything runs smoothly. Ensuring the roles and responsibilities of data processors and controllers are well understood. Making sure all compliance issues are signed o鍖. Providing you with a DPA. Working TOGETHER.
- 8. Target speci鍖c data segments learning what you need, about who you need. UR audience.Target Y
- 9. http://demos.rezonence.com/publishers/Rezonence-PublisherBlog-ZC.html?aid=Sky/Sports/DCAllJuly2017 See the demo We helped enrich Sky's DMP by adding preference data to existing Sky Sports consumers placing pixels on each answer choice. The segments were then used for retargeting across other plan partners. SKY.
- 10. http://demos.rezonence.com/publishers/Rezonence-PublisherBlog-ZC.html?aid=Nestle/Bakers/TestMar2018 See the demo We were able to identify pet owners and use this data to populate Nestles DMP. Overall, 18% of people said they had a dog and 13% of people said they had a cat, closely matching the statistical information provided by the PFMA. NESTLE.
- 11. https://rezonence.com/rezonion-times/advertising-education/index.html?aid=Demos/eu-west-1:2e1fdcdd-bb85-433f-b68b-dccd6bc5f863/freewall/mXk28 See the demo We allowed users to engage with a chatbot to schedule a consultation, achieving a CPA 4x lower than the target. KPMG.
- 12. Stats: UK average June 2017-June 2018 c.6.7m engagements (2015-2018 19m engagements delivered) | Engagement rate: No. engagements/No. views | CTR clicks/engagements CTR Engagement rate 4.4% 44.2% Total 2.3% 45.5% B2B 3.7% 43.5% Specialist 5.1% 43.2% News 3.7% 51.6% Magazines More engagement means more data and nobody does engagement like us. performance.VENPR
- 14. than just another Ad. MORE
- 16. LEARN.
- 17. 雨意.皆堰禽看稼t