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The Future is Here, Now What?
1. The Future Is
Here, Now What?
Renato Beninatto
Chief Marketing Officer
Luxembourg, January 2012
息 Moravia IT, Inc.
2. Deodorant Test
How many of you are on Twitter?
Who was born after 1990?
Who used WordPerfect?
Who used 3遜 floppy disks?
Who used 5村 floppy disks?
Who used typewriters?
Who did handwritten translations?
8. The closer your vision gets to a
provable future, the more your are
simply describing the present. In the
same way, the more certain you are
of a future outcome, the more likely
you will be wrong.
The Visionarys Handbook
Wacker & Taylor
9. Is someone already doing it?
(Description of the present)
Is it plausible that someone is
already doing it or is the issue easily
solvable with existing technology?
(Provable future)
Do we really need it? (Subtractive
prophecy)
10. The bigger the world
economy, the more
powerful its smallest
players.
1994
@renatobeninatto
13. What About the Facts?
MT is a new lingua franca
Chinese to Slovenian
Tagalog to Maltese
User generated content exploding
Content flows in multiple formats
Data trumps opinion
Quality is relative
14. We will be talking about the same
things at a different level
Simplification of processes
Elimination of manual steps
Automation of repetitive tasks
@renatobeninatto