The Future of Apps
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The document discusses strategies for building successful mobile apps. It addresses understanding the mobile landscape and users' needs. A case study describes using mobile apps to book movie tickets seamlessly. Key audiences like millennials demand fast access to relevant content and value. Apps must adapt to users and provide consistent experiences across platforms. Measuring return on investment is important. By 2017, apps are predicted to see 268 billion downloads annually. The overall strategies discussed include understanding audiences, delivering value and engagement through adaptable and shareable apps.
The Future of Apps
- 1. The future of Apps Lynette Hundermark Apps Business Director @lynetteanthony ?
- 2. How do I approach Building an app @lynetteanthony ?
- 3. you have a business challenge and your consumer demands an app @lynetteanthony ?
- 4. how do you meet your business objectives with understanding your consumer needs @lynetteanthony ?
- 5. case study: goal and objective what to ?ll empty cinema seats how provide the avid movie fan with an engaging and seamless ticket purchasing experience on their preferred mobile channel solution mobile apps that allows S.K consumers to engage with and book movie tickets quickly and seamlessly on their preferred mobile platform. @lynetteanthony ?
- 6. the SK mobile solution @lynetteanthony ?
- 7. what is your starting point when building your mobile apps strategy @lynetteanthony ?
- 9. ? ? Feature ?phone ? Feature ?phone ? Smartphone ? ? Smartphone USA/UK ? (iPhone, ?Android) ? S.A ? (Nokia ?5110, ?BlackBerry ?8520, ? ? Samsung ?E250 ? @lynetteanthony ?
- 10. before embarking on an app strategy do you have a mobile strategy ? @lynetteanthony ?
- 11. the S.A mobile user is likely to be using any of these 9500+ devices
- 12. S.A smartphone ownership 26% ? 8% ? 36% ? 22% ? 5% ? Source: Deloitte Digital Jan 14
- 14. creating a consistent brand experience across ALL app platforms @lynetteanthony ?
- 15. Vodacom ?AppStar ? 2012 ?regional ? winner ? ? Ster-Kinekor app suite ?
- 16. measuring true R.O.D / R.O.I is your app meeting your business challenge
- 18. De?ned by Role Models Baby Boomers Gen Y Gen X @lynetteanthony
- 19. Meet the millennials Born 1980 C 2000 @lynetteanthony ?
- 23. Understanding their demanding needs as well as wanting fast access to information @lynetteanthony ?
- 24. context is KING which determines content @lynetteanthony ?
- 25. situation & circumstance of the mobile user browsing one handed in a queue waiting to pay and want to book a movie ticket lost and needing fast directions geo-locate specials nearby product research and comparisons looking up information quickly between lectures
- 27. e.g. centralised dashboard Easy access to movie club information Movie recommendations based on your pro?le
- 28. e.g. frequently browsed items product recommendations based on past purchases or most frequently browsed items.
- 29. always delivering core functionality that adds value to the user @lynetteanthony ?
- 30. $18 m mobile solution & unable to book a room
- 31. navigation needs to be made simple (transact/?nd relevant content in < 2 minutes) @lynetteanthony ?
- 32. Constantly evolving Listen to users and Adapt to their needs @lynetteanthony ?
- 33. Day 2: 20% apps used Product life cycle Day 30: 5% apps used OFFER VALUE & ENGAGEMENT Source: ?uxmaIters.com ?
- 34. Share-ability and Communities Always connected Mobile is for everyone to share
- 35. Social Media Networks Friends + Family Broadcasting Commentary (news events) Sharing visual interests @lynetteanthony ?
- 37. ? Real Time Wine Apps Finalist ? ?
- 38. The Enterprise App Apps in the Workforce
- 41. By 2017, apps will be downloaded 268 billion times Gartner prediction
- 43. Communicating To your audience In their language