際際滷

際際滷Share a Scribd company logo
Alistair Gleave
15th July
 Involved with the Internet since 1999
 Digital Marketeer worked with the likes of
VCA, Big Brother 2, Devon Air Ambulance..
 Avid eBayer
 Tweeter with a number of accounts 3000+
followers
 Personal blog www.alistairgleave.co.uk
 I love YouTube!
Alistair Gleave
This morning we shall cover ..
The future of
Digital Marketing 
July 2013
How have things evolved?
Reach
Relevancy
Driving Conversions
Search engine Search
Social Search
Location Search
Search is Social
My Blog
My Flickr feed
My Twitter
My LinkedIn
Top UK Search Engines
1. Google  91.57%
2. Microsoft  3.68%
3. Yahoo  2.58%
4. Ask  1.8%
Source: Experian Hitwise Dec 2011
4 parts of a search engine
crawling
indexing
ranking
Relevant results
Google updates in 2013
Jan/March  Panda 24 & 25
May - Phantom
May/June  Domain Crowding & Payday Loans
May  Penguin update
Penguin 2 updates
Comprehensive and deeper
Advertorials must have a clear disclosure
Quality Content
Link value  detox?
Penguin 2 updates
Latent Semantic Indexing
Google Knowledge Graph
Context Searching
PPC Updates
By location
By Device
By time of day
Google enhanced  launches 22nd July
Benefits to your business
News jacking  Royal Baby??
Mobile searches  75% of mobile searches
lead to an action
77% happen when near a desktop
Benefits to your business
Social Media supports SEO
Where is your audience having the
Conversation  not the usual? - Boeing
Social Media is a 2 way street
Check out your current presence
Any questions?
Ad

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Ad

The Future of Digital Marketing - July 2013

  • 2. Involved with the Internet since 1999 Digital Marketeer worked with the likes of VCA, Big Brother 2, Devon Air Ambulance.. Avid eBayer Tweeter with a number of accounts 3000+ followers Personal blog www.alistairgleave.co.uk I love YouTube! Alistair Gleave
  • 3. This morning we shall cover .. The future of Digital Marketing July 2013
  • 4. How have things evolved? Reach Relevancy Driving Conversions Search engine Search Social Search Location Search
  • 5. Search is Social My Blog My Flickr feed My Twitter My LinkedIn
  • 6. Top UK Search Engines 1. Google 91.57% 2. Microsoft 3.68% 3. Yahoo 2.58% 4. Ask 1.8% Source: Experian Hitwise Dec 2011
  • 7. 4 parts of a search engine crawling indexing ranking Relevant results
  • 8. Google updates in 2013 Jan/March Panda 24 & 25 May - Phantom May/June Domain Crowding & Payday Loans May Penguin update
  • 9. Penguin 2 updates Comprehensive and deeper Advertorials must have a clear disclosure Quality Content Link value detox?
  • 10. Penguin 2 updates Latent Semantic Indexing Google Knowledge Graph Context Searching
  • 11. PPC Updates By location By Device By time of day Google enhanced launches 22nd July
  • 12. Benefits to your business News jacking Royal Baby?? Mobile searches 75% of mobile searches lead to an action 77% happen when near a desktop
  • 13. Benefits to your business Social Media supports SEO Where is your audience having the Conversation not the usual? - Boeing Social Media is a 2 way street Check out your current presence