The future of marketing - Fundamentals never change
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- The world today is overwhelmed by information and consumer are distracted -> Very difficult for a brand to get their attention in all this noise (in social networks, and more generally the web) - Consumers are more and more exigent and tech savvy. They want information when and where they want it immediately. - Competition is at the highest due to digitalization and things are moving faster than ever before. Companies need to readapt and reinvent their self on a daily basis.
The future of marketing - Fundamentals never change
- 1. The future of Marketing? 11 by Andrea
- 2. About The Meetic of the Marketing World Companies Marketing and Communication Agencies 54 000+ Agencies Worldwide 1 800+ Agencies in Belgium 10 projects launched every day 5 million marketing budget managed every month.
- 3. Table of Content 1. Todays digital challenges 2. Todays digital opportunities (Marketing automation, (Ro)bots, AI, ) 3. ...Fundamentals never change: Adopt a customer centric approach! ( & How Sortlist apply this) a. From B2B, B2C to H2H (Human to Human) b. Job-to-be-done framework c. Customer-centric approach 3
- 4. 1. Todays digital challenges 4 by Andrea
- 5. NOISE 5
- 6. NOW 6
- 8. 2. Todays digital opportunities 8 by Andrea
- 9. Virtual reality Artificial Intelligence (Ro)Bots & Marketing Automation Marketing of NOW
- 11. 3. Fundamentals never change.... Adopt a customer-centric approach 11 by Andrea
- 12. a. From B2B, B2C to H2H (Human to Human)
- 13. VS What is relevant to you as human?
- 14. 14 b. Job-to-be-done framework People dont want to buy products. They want to hire products to get a job done. - Clayton Christensen, HBR
- 15. 15 c. Customer-Centric approach: leverage customer feedbacks to improve your product
- 17. H2H: http://www.amazon.com/There-No-B2B-B2C-Human- ebook/dp/B00IFURF9Q/ref=sr_1_1?ie=UTF8&qid=1393189579&sr=8- 1&keywords=bryan+kramer http://www.one-tab.com/page/Ir5eWmQBT4asi2GePwTbwg Job-to-be-done Framework: https://strategyn.com/customer-centered-innovation-map; https://medium.com/@jaf_designer/what-people-really-want- dc59821ccf9b#.pdfz2ajwa https://www.youtube.com/watch?v=f84LymEs67Y Improve your product with a customer-centric approach: https://www.intercom.io/books/customer-engagement
- 18. The future of Marketing 18 by Andrea