The Future of Social Media 2017

Sep 25, 20173 likes179 views

The document discusses the future of social media and customer journeys. It provides a brief history of social media from 1978 to present day platforms. It also discusses creating customer journeys by developing avatars with goals, researching touchpoints, prioritizing a timeline, and testing and refining. Additionally, it mentions emerging technologies like social messaging, virtual reality, video and emotional content will impact future social media and marketing must focus on psychology rather than just technology.

The Future of Social Media
with Amanda from Koogar

Depends on
Target Audience and
business Message
Create an
Experience
Top 2 questions I’m asked…

A customer journey is a targeted and measurable
representation of every experience your
customers have with you
What is a Customer Journey?

Brief History of Social Media
? 1978 – Email Marketing
? 1988 – IRC (Internet Relay Chat)
? 1999 – Blogging
? 2000 – FriendsReunited
? 2002 – Linkedin
? 2003 – Photobucket, MySpace
? 2004 – Flickr
? 2005 – Facebook
? 2006 – Twitter, Youtube
? 2010 – Instagram
? 2011 – Google+, Snap (a.k.a Snapchat)

Marketing isn’t about
Technology…
Its about
Psychology!

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The Future of Social Media 2017

1. The Future of Social Media with Amanda from Koogar

3. From this…

4. To this…

5. Depends on Target Audience and business Message Create an Experience Top 2 questions I’m asked…

6. A customer journey is a targeted and measurable representation of every experience your customers have with you What is a Customer Journey?

7. Meaning of Marketing

8. Touchpoints

9. 7 – 15 (+15) 90

11. Brief History of Social Media ? 1978 – Email Marketing ? 1988 – IRC (Internet Relay Chat) ? 1999 – Blogging ? 2000 – FriendsReunited ? 2002 – Linkedin ? 2003 – Photobucket, MySpace ? 2004 – Flickr ? 2005 – Facebook ? 2006 – Twitter, Youtube ? 2010 – Instagram ? 2011 – Google+, Snap (a.k.a Snapchat)

12. Imagine… You’re in your car and…

13. So where do you begin?

14. Avatar Goals for your Avatar Goals for Products/Services Research Touch Points Empathy Review Prioritise Timeline Creation Testing Review and Refine TIP #11 TOP SECRET!

15. Social Messaging / Chatbots

16. Authentic Content – It’s all about you!

18. Virtual / Augmented Reality

19. Moments

21. Video

23. Emotional Content

25. Marketing isn’t about Technology… Its about Psychology!

26. Two Exclusive Offers

Editor's Notes

#3: Unless otherwise noted this document and all content contained herein is copyright Koogar and reproduction of any content for any purpose is prohibited without our prior written agreement. To the fullest extent permitted by UK and International Law we hereby assert all rights and interests in our intellectual property. Any unauthorised use of our content, copyrighted work or trademarks shall be subject to legal remedy.? Koogar Limited 20/10/2013
#6: I’ve been Amanda and I run a Digital Marketing company based in Liverpool called Koogar. Online we will help you make your mark!
#8: Unless otherwise noted this document and all content contained herein is copyright Koogar and reproduction of any content for any purpose is prohibited without our prior written agreement. To the fullest extent permitted by UK and International Law we hereby assert all rights and interests in our intellectual property. Any unauthorised use of our content, copyrighted work or trademarks shall be subject to legal remedy.? Koogar Limited 20/10/2013
#11: I’ve been Amanda and I run a Digital Marketing company based in Liverpool called Koogar. Online we will help you make your mark!
#12: I’ve been Amanda and I run a Digital Marketing company based in Liverpool called Koogar. Online we will help you make your mark!
#27: I’ve been Amanda and I run a Digital Marketing company based in Liverpool called Koogar. Online we will help you make your mark!

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The Future of Social Media 2017

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Editor's Notes