The document discusses the future of social media. It predicts that social media will become an omnipresent social web and that new platforms will capitalize on existing human behaviors rather than create new ones. New forms of social media may include social television, social shopping, location-based sharing, and social gaming that continues to grow rapidly. Ultimately, the document concludes that the future is an omnipresent social web where new platforms leverage existing behaviors and one's social strategy becomes their overall digital strategy.