The Future of Tablets New Orleans - Copia Interactive
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The document discusses Copia Interactive's digital content platform that provides unified access to books, music, games, movies and other content across devices. It aims to engage college students and other audiences through social and collaborative features within books like annotations, discussions and book clubs. The platform also offers white label solutions to partners and discusses strategic partnerships with universities and other organizations to reach target demographics.
The Future of Tablets New Orleans - Copia Interactive
- 1. PROPRIETARY AND CONFIDENTIAL. 息2012 COPIA INTERACTIVE, LLC, ALL RIGHTS RESERVED.
- 2. Environment College students are among the most desirable demographics for any marketer, but hard to reach Students are at the beginning of their lifelong consumption, establish a customer here and lifetime value can be quite large 20 Million college students in the US Higher Education is not just 18-25 year olds In this very visible market, the secret is finding the formula for success
- 3. Our Formula Unified solution for all types of content Available across all digital touch points Partnerships with Campus Community Most especially, the social and collaborative components of learning
- 5. A white label corporate culture With Powered by Copia white-足足label solutions, Copia partners are instantly provided with a powerful platform to engage their customers. Whether for an educational institution, affinity group, or a local market, Copia can provide its leading-足足edge platform in a highly customizable white-足足label package. As active participants, we work closely with our partners to gain maximum advantage from content, tools, and markets.
- 6. Example: 900+ USA Universities
- 7. Submarino: B2W Group in Brazil
- 9. BLAZE: Glen Beck Bookstore
- 10. SANTILLANA: Leader in K-12 Spanish Education
- 11. Hardware Agnostic Copia is platform neutral, allowing for content across all channels: Desktop Reader (Windows and Mac) Apple iPad Windows 7 Touch Android Tablets BlackBerry Playbook
- 12. More than books Transversal content
- 13. COPIA CLOUD MUSIC EXPERIENCE Transfer your music Create a unique social experience Millions of tracks for top labels and artists Coming Soon!
- 14. Share the lyrics with Copia Same highlight ability as the note feature Select your lyrics, create a comment, share your thoughts Your ideas will spread through users margins, getting thousands of views
- 15. Gaming Copia is teaming up with BringIt, a premier web gaming service to provide users with an exceptional gaming experience Collect points for gameplay, as well as sharing your experience with others Redeem your points for rewards and purchases Gaming coming soon
- 16. Newspapers & Magazines Optimized newspaper and magazine content with live update A fully portable and immersive magazine experience with multimedia features
- 17. Educational content In the USA Copia offers over 15,000 course related titles from major textbook publishing houses including McGraw Hill, Wiley, MacMillan Upcoming Spanish educational content platform
- 18. The Bookstore Copia offers virtually every book title available, in both physical and digital formats which includes: Best sellers Professional Scholarly STM ( Scientific, Technical & Medical) Textbooks/Coursework Independent Indie Authors Daily additions and updates made to the Copia catalog Competitively priced content and simple navigation makes purchasing books and other content on Copia simple
- 20. A Single Digital Content Portal MUSIC GAMES MOVIES TV APPS NEWSPAPERS MAGAZINES BOOKS Copia unites content, community, and commerce in a single software platform to deliver digital media across a variety of devices.
- 21. User friendly design Creating an account The system will ask you about your latest read
- 22. Recommendations Based on your answers the system will make recommendations
- 23. Synchronized Dashboard As seen through Copias iPad application. The experience will be seamless and synchronized through Copias Android, Win7, and Mac/Win Desktops.
- 24. Reader This is the standard view of a book when first opened.
- 25. Reader Highlights When a user selects a word or set of words, they are given a prompt to select one of 6 different functions note, highlight, define, search, copy or share.
- 26. Creating a Note A user is able to create a note or a summary based on a section of a chapter, a whole chapter or a whole book. While they are creating the note, they can see what others have contributed to add to theirs. They can also edit publishing settings and share to Facebook and Twitter.
- 27. Viewing Profiles At any point in the experience, a user can click on a users image or name and view options to see their full profile or send them a quick message.
- 28. Viewing Community Notes Notes can be toggled on or off to display on the right side of the book. The notes will follow along with where a user is in the book or they can view them separately. Notes are prioritized by their positive popularity and separated by readers and general community.
- 29. Defining a Word Once selecting Define the word will automatically be defined by a third-party source. The user will also be presented with options to search the word on Google or Wikipedia.
- 30. Book Wall All books have a Wall where users can add comments to a stream of conversation around the book. Here users can discuss anything related or unrelated to the book. This area allows for the notes to focus around socializing.
- 31. More Additional content is accessible from the More tab. Readers Clubs on Copia that are associated with the book can be seen and accessed from here. One can also see what other users currently have their status set as reading the book and they are shown what other books are related.
- 32. Notebook A user can create a notebook, which is a collection of individual notes and/or other content. Once created, the notebook can be edited, exported to a document, searched in detail or printed in a formatted view.
- 33. Notebook View The notebook can also be viewed in a digital format, where all the notes are combined onto a simple single screen.
- 34. Additional Content (Images) Additional content can be linked to any book or note and accessible to any user to view directly inside the app.
- 35. Additional Content (Interactive Diagram) Additional content can be linked to any book or note and accessible to any user to view directly inside the app.
- 36. Additional Content (Video) Additional content can be linked to any book or note and accessible to any user to view directly inside the app.
- 37. What else can a user do? Explore the community value of each book Discover new books and authors through Copia technology matching affinities Gifting books and gift cards to family and friends Participate in Book Clubs
- 38. Participate in Book clubs Redefinition of reading clubs Conversations with the author within the book Possibility to purchase the book during the conversation
- 39. Buy Books, Giftcards and more A book page will allow the user to buy either an eBook version or a physical version. Using the e commerce platform the user can also purchase it as a gift.
- 40. Gift cards Casa del Libro offers today in their stores prepaid gift cards to purchase ebooks We offer you the possibility to extend this service online to your readers
- 41. Providing a Clear Competitive Advantage COPIA B&N AMAZON White Label Primary Focus Yes No No International Market Experience Yes No Yes Discussions Yes Yes Yes Groups Yes No No Share Annotations Yes Yes Yes Inside-the-Book Conversation Yes No No Web Access for Annotations Yes No No Author-annotated editions Yes No No Scholar-annotated edition Yes No No Cost of Device Flexible $99-$199 $79-$379 Social Music Experience Yes No No Customized Digital Classroom Solution Yes No No Transversal Content Yes No Yes
- 42. Shared metadata Metadata helps Copia and its strategic partners understand the purchase and reading behavior patterns of the consumer, in real time. This information is then used to better service the readers and authors, as well as better understand the target markets.
- 43. Thank you