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The Future of TV is 

    @edewitte
    Edouard De Witte  Deputy RTL NewMedia
The future of tv
TV Consumption didnt
reached the limits yet.
Average daily viewing time

                                                                                        FRANCE
                                                                                        +15 min
                                     +2min
                      +8min

       +4min                                 230                                        SPAIN
                              228                                                       +4 min
               220
216
                                                                                        GERMANY
                                                                                        +2 min


2008           2009           2010           2011                                       UK
                                                                                        NETHERLANDS
                                                                                        +/-0 min


                                                       *Excluding Malta, all individuals, Monday-Sunday
                                               Source: Eurodata TV / Television 2012  International Key Facts
More and Better TV than ever



                                        Today
         375                           more than
       channels                         9 000
                                       channels


      were launched in                    are available
       2011 in the EU                       in the EU




                         Source: MAVISE/European Audiovisual Observatory (Yearbook 2011)
More and Better TV than ever


Flat screens have replaced the bulky TV
                                                        69.2%
sets in nearly 70% of the EU HH
                                                                  +15%



High-definition TV sets are also
                                                        62.5%
conquering EU households
                                                                  +17%



Connected TV sets are already present in
                                                          9.9%
almost 10% of all EU households



                                   Source: IHS Screen Digest / Television 2012  International Key Facts
TV landscape cracks by
devices and disruptive
innovations
6 and more major (r)evolutions



Technology          Social TV          OTT           TV                  TV Apps            TV Measure
                                                     Advertising
≒Super Hi-Vision   ≒Twitter TV       ≒Hulu                            ≒Connected TV     ≒
                                                     ≒Targeting
≒Ultra HDTV        ≒Second Screen    ≒Netflix                         ≒Apple TV         ≒Panel vs Log
                                                     ≒Real Time
≒Transparent       ≒Gamefication     ≒Google TV                       ≒Google TV        ≒Real Time
                                                     Bidding
screen              ≒EPG Social       ≒Apple iTV
                                                     ≒Predictive
                                                                         ≒ Walled Garden    audience
                                                                                                             
≒Glasses Free      ≒Google Glasses   ≒Xbox 360                                           ≒Multi-device
HdTV                                                 ≒Direct sales on
                    ≒                ≒                                                  ≒
                                                     click
≒
but dont forget what
the viewers seeks!
Content is the main reason why




     STORY             STORY
The next 5 years  some predictions

1. Cloud services will make 束 TV Everywhere 損 a
    reality
2. EPG and Content discovery will move to the second
    screen
3. Linear TV will not die J
    It will become social, participative and will focus
    on live, local and event
4. Second screen engagement will drive curated,
    interactive experiences and new monetisation
    models
5.
Focus on Social TV
The adoption of second screen


                                                   Following a TV
                                                 program has never
                                                 been as interactive!




           74%	
 油                                               51%	
 油                                                            38%	
 油
                 	
 油
of	
 油surfers	
 油when	
 油they	
 油are	
 油	
 油                       	
 油
                                                   of	
 油them	
 油declare	
 油using	
 油the	
 油
                                                                                                                                      	
 油
                                                                                                                      of	
 油them	
 油declare	
 油using	
 油the	
 油
         watching	
 油TV	
 油	
 油                Internet	
 油to	
 油search	
 油informa<on	
 油                          Second	
 油Screen	
 油for	
 油discussing	
 油
         are	
 油Second	
 油	
 油                  about	
 油the	
 油TV	
 油shows	
 油they	
 油are	
 油                    about	
 油the	
 油TV	
 油show	
 油on	
 油Social	
 油
        Screen	
 油users*	
 油                                 watching*	
 油                                                    networks*	
 油


                                                  Source	
 油:	
 油OVUM	
 油:	
 油a	
 油study	
 油about	
 油the	
 油Second	
 油Screen	
 油realized	
 油in	
 油8	
 油European	
 油countries)	
 油
The rise of Twitter TV
What is Second Screen for a
broadcaster ?




    Electronic Program
                             Video snacking/ catch-up
           Guide




  Chat and social interact   Enriched TV experience
Example - Belgiums Got Talent
Example - Belgiums Got Talent
 Each Monday, 4% of TV viewers were connected with second
 screen apps or website (26.000 users)
 (TV audience : 714.000 CIM 4+)

 250.000 Buzz , 18.000 comments published, 86.298 differents chat
 users, ...

 38.650 Tweets (4.000 / day), each of them are categorized

 >100.000 votes for 遜 finalists & finalists
The future of tv
Thank you




For more information : edewitte@rtl.be or Twitter: @edewitte

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The future of tv

  • 1. The Future of TV is @edewitte Edouard De Witte Deputy RTL NewMedia
  • 4. Average daily viewing time FRANCE +15 min +2min +8min +4min 230 SPAIN 228 +4 min 220 216 GERMANY +2 min 2008 2009 2010 2011 UK NETHERLANDS +/-0 min *Excluding Malta, all individuals, Monday-Sunday Source: Eurodata TV / Television 2012 International Key Facts
  • 5. More and Better TV than ever Today 375 more than channels 9 000 channels were launched in are available 2011 in the EU in the EU Source: MAVISE/European Audiovisual Observatory (Yearbook 2011)
  • 6. More and Better TV than ever Flat screens have replaced the bulky TV 69.2% sets in nearly 70% of the EU HH +15% High-definition TV sets are also 62.5% conquering EU households +17% Connected TV sets are already present in 9.9% almost 10% of all EU households Source: IHS Screen Digest / Television 2012 International Key Facts
  • 7. TV landscape cracks by devices and disruptive innovations
  • 8. 6 and more major (r)evolutions Technology Social TV OTT TV TV Apps TV Measure Advertising ≒Super Hi-Vision ≒Twitter TV ≒Hulu ≒Connected TV ≒ ≒Targeting ≒Ultra HDTV ≒Second Screen ≒Netflix ≒Apple TV ≒Panel vs Log ≒Real Time ≒Transparent ≒Gamefication ≒Google TV ≒Google TV ≒Real Time Bidding screen ≒EPG Social ≒Apple iTV ≒Predictive ≒ Walled Garden audience ≒Glasses Free ≒Google Glasses ≒Xbox 360 ≒Multi-device HdTV ≒Direct sales on ≒ ≒ ≒ click ≒
  • 9. but dont forget what the viewers seeks!
  • 10. Content is the main reason why STORY STORY
  • 11. The next 5 years some predictions 1. Cloud services will make 束 TV Everywhere 損 a reality 2. EPG and Content discovery will move to the second screen 3. Linear TV will not die J It will become social, participative and will focus on live, local and event 4. Second screen engagement will drive curated, interactive experiences and new monetisation models 5.
  • 13. The adoption of second screen Following a TV program has never been as interactive! 74% 油 51% 油 38% 油 油 of 油surfers 油when 油they 油are 油 油 油 of 油them 油declare 油using 油the 油 油 of 油them 油declare 油using 油the 油 watching 油TV 油 油 Internet 油to 油search 油informa<on 油 Second 油Screen 油for 油discussing 油 are 油Second 油 油 about 油the 油TV 油shows 油they 油are 油 about 油the 油TV 油show 油on 油Social 油 Screen 油users* 油 watching* 油 networks* 油 Source 油: 油OVUM 油: 油a 油study 油about 油the 油Second 油Screen 油realized 油in 油8 油European 油countries) 油
  • 14. The rise of Twitter TV
  • 15. What is Second Screen for a broadcaster ? Electronic Program Video snacking/ catch-up Guide Chat and social interact Enriched TV experience
  • 16. Example - Belgiums Got Talent
  • 17. Example - Belgiums Got Talent Each Monday, 4% of TV viewers were connected with second screen apps or website (26.000 users) (TV audience : 714.000 CIM 4+) 250.000 Buzz , 18.000 comments published, 86.298 differents chat users, ... 38.650 Tweets (4.000 / day), each of them are categorized >100.000 votes for 遜 finalists & finalists
  • 19. Thank you For more information : edewitte@rtl.be or Twitter: @edewitte