1. TV consumption in major European countries has continued to increase slightly in recent years, with viewers spending more time watching television on average each day. 2. The TV landscape has expanded dramatically, with over 9,000 channels now available in the EU, up from just 375 channels a decade ago. 3. New technologies like connected TVs, second screens, and streaming services are disrupting the traditional television model, but linear TV will still focus on live and social viewing experiences.