The Future of Twitter
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The document discusses potential future directions for Twitter, including: 1) Allowing third-party apps to integrate more deeply within tweets through "Twitter cards". 2) Developing more marketing apps and services that can extend beyond the 140 character limit. 3) Twitter potentially becoming more of a portal to other sites and content through expanded tweets and APIs. 4) Using algorithms to deliver more personalized and dynamic content to users based on their interests, demographics, influences, and devices.
The Future of Twitter
- 1. The Future of Twitter Mary Hall, Digital Marketing
- 2. Twitter Today Twitter has 32 million users Advertising via Promoted Tweets News Feeds for headline news stories Recent updates: new ways to sort followers Tweets: Usernames, Mentions, Replies Expanded Tweets Follow Recommendations
- 3. Twitter Futures? The Cards Twitter cards are an important step toward where we are heading with our platform, which involves creating new opportunities to build engaging experiences into Twitter. That is, we want developers to be able to build applications that run within Tweets. Twitter VP of Product Michael Sippey
- 4. Twitter Futures Twitter Apps: More and more marketing/apps will be developed to go with Twitter to extend the 140 character limit, and to extend Tweet- ups. Portal: With the APIs that allow for expansion, Twitter may become more of a portal to other sites, expanding our view of Tweeted URLs= Videos, Ads, Blog Posts & Websites.
- 5. Twitter Futures Dynamic Content: Bringing the right content, in the right context, to the right person at the right time via the Twitter Algorithm Interest Targeting Demographic Targeting Audience Targeting: Influencers, Press, Bloggers, Retailers Device Targeting: iPad, Android, Blackberry, Windows or Mac