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The Future of Video Personalization

Gaurav Mendiratta
Gaurav Mendiratta

Personalized videos have higher engagement and retention rates than non-personalized videos. Personalization adds a human touch and impacts purchase decisions for 86% of consumers. Some ways companies can use personalized videos include greeting customers by name in insurance statements, travel entertainment systems, hotel rooms, and real estate property tours. Streaming services could personalize show endings and ads could greet viewers by name with targeted offers. Personalization is the future of video marketing across many industries.

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The Future of Video Personalization
THE POWER OF PERSONALIZATION In a cold digital world, where human-to-human interaction is as rare as it gets, personalization adds a touch of intimacy to our experiences. 86% of consumers report that personalization impacts their purchase decisions.
PERSONALIZATION IS THE FUTURE. AND THE FUTURE IS NOW. 35% 2x 62% higher retention rate of Personalized marketing videos compared to others. more amount of people are engaged by Personalized videos. more time is spent on the campaign landing page by those who receive personalised videos.
Video Personalization in Insurance & Financial Services Empower your Advisors with Personalized quotation videos, sales videos, how-to videos, insurance basics videos. On Boarding & CRM Be it on-boarding, monthly statement explanation or a simple birthday wish, personalize all your customer videos!
Video Personalization in E-commerce Greeting videos From birthdays to festivals to anniversaries, and everything in between. Throw in o鍖er videos, and youve got the perfect recipe for success! Video Newsletters Ready-to-mail personalized video newsletters in minutes. You can include shopping history-based suggestions, personalized o鍖ers, related products, and a lot more!
Video Personalization in Travel Just boarded an international flight and the video entertainment system greets you with your name, tells you about the flight features and also videos/music in your interest categories.
Video Personalization in Hospitality When you check-in in a hotel and turn on the Smart TV in your room. It greets you with your name and introduces you to the hotel amenities and things of your interest. Be it the specials at the Sushi bar or the classes at the Gym that day. All on video personalized for your preferences.
Video Personalization in Real Estate You are in the market to buy a home and your agent compiles a list of properties, but shares one video with you with pictures/walkthroughs of all these properties.
Video Personalization in OTT Content - We have seen a flavor of this on Netflix, where you can select which path the story of your favorite show can take and have di鍖erent endings. In the future, based on your preferences Netflix and Amazon can have di鍖erent endings of the same show which are screened for you based on past behavior. Advertising Watching Roku or another OTT Channel? the ads which play might be personalized with your name and preferences. Example: Hi John, Are you in the market for a SUV? Here are some cool o鍖ers in your area for the Best SUVs.
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The Future of Video Personalization

  • 2. THE POWER OF PERSONALIZATION In a cold digital world, where human-to-human interaction is as rare as it gets, personalization adds a touch of intimacy to our experiences. 86% of consumers report that personalization impacts their purchase decisions.
  • 3. PERSONALIZATION IS THE FUTURE. AND THE FUTURE IS NOW. 35% 2x 62% higher retention rate of Personalized marketing videos compared to others. more amount of people are engaged by Personalized videos. more time is spent on the campaign landing page by those who receive personalised videos.
  • 4. Video Personalization in Insurance & Financial Services Empower your Advisors with Personalized quotation videos, sales videos, how-to videos, insurance basics videos. On Boarding & CRM Be it on-boarding, monthly statement explanation or a simple birthday wish, personalize all your customer videos!
  • 5. Video Personalization in E-commerce Greeting videos From birthdays to festivals to anniversaries, and everything in between. Throw in o鍖er videos, and youve got the perfect recipe for success! Video Newsletters Ready-to-mail personalized video newsletters in minutes. You can include shopping history-based suggestions, personalized o鍖ers, related products, and a lot more!
  • 6. Video Personalization in Travel Just boarded an international flight and the video entertainment system greets you with your name, tells you about the flight features and also videos/music in your interest categories.
  • 7. Video Personalization in Hospitality When you check-in in a hotel and turn on the Smart TV in your room. It greets you with your name and introduces you to the hotel amenities and things of your interest. Be it the specials at the Sushi bar or the classes at the Gym that day. All on video personalized for your preferences.
  • 8. Video Personalization in Real Estate You are in the market to buy a home and your agent compiles a list of properties, but shares one video with you with pictures/walkthroughs of all these properties.
  • 9. Video Personalization in OTT Content - We have seen a flavor of this on Netflix, where you can select which path the story of your favorite show can take and have di鍖erent endings. In the future, based on your preferences Netflix and Amazon can have di鍖erent endings of the same show which are screened for you based on past behavior. Advertising Watching Roku or another OTT Channel? the ads which play might be personalized with your name and preferences. Example: Hi John, Are you in the market for a SUV? Here are some cool o鍖ers in your area for the Best SUVs.