The future powered by start-ups - Unilever Foundry
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Head of Unilever Foundry Jeremy Basset on how the FMCG is accelerating transformation by working with start-ups and plans for The Next Big Thing 2016 - a $50k pilot pitch competition in partnership with ad:tech London.
The future powered by start-ups - Unilever Foundry
- 1. THE FUTURE POWERED BY STARTUPS Jeremy Basset Head of Unilever Foundry @JeremyBasset
- 2. PARTNERING IS IN OUR DNA
- 3. STARTUPS ARE INVENTING THE FUTURE CHALLENGE: access to talent & tech SOLUTION: foster and grow a collaborative ecosystem RESULT: ongoing relevance & growth for Unilever, from startup to scaleup for entrepreneurs.
- 4. OUR PLATFORM FOR COLLABORATING OUR FRAMEWORK FOR EXPERIMENTATION ENABLING OUR BRANDS & FUNCTIONS TO PIONEER foundry.Unilever.com @UnileverFoundry
- 5. 01 02 OUR FRAMEWORK FOR EXPERIMENTATION The Brief The Pitch The Pilot The Partnership 03 04
- 6. THE JOURNEY IN NUMBERS $20m invested into pilots 100+ startups piloted 25+ brands involved 48+ startups being scaled-up
- 8. MAGNUM & OLAPIC: UGC FOR MOBILE Olapic help us harvest, optimise and manage socially generated content for the brand to then use on our social channels. 272% more impressions 10X click through rate
- 9. Digital Genius, the startup who created AI-enabled Chef Wendy, is now exploring many other opportunities to power ChatBots across the company, from callcentres to brands, were taking learnings from our experience in South Africa to turbo-charge other regions. KNORR & DIGITAL GENIUS: AI ENABLED ENGAGEMENT
- 10. ALL GOOD PARTNERSHIPS ARE SYMBIOTIC
- 12. STARTUP EXCHANGE ADVISORY BOARD MEMBERS Secure a senior Unilever leader to join your advisory board over an 18 month period. STARTUP EXCHANGE PROGRAM Have a Unilever marketer join your team for 2 weeks to help sharpen your brand, craft your pitch, or support you as you navigate the Industry foundry.unilever.com/mentorsAPPLY NOW:
- 13. THE NEXT BIG THING
- 16. THE NEXT BIG THING Be awarded The Next Big Thing Showcase your tech at ad:tech London Pitch to Unilever leaders The chance for a US$50,000 pilot with Unilever ad-techlondon.co.uk/tnbt