The Google Arena
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Google makes over 500 updates to its search algorithm each year, or about 1.5 updates per day, to improve search results for users. Major updates like Penguin target low-quality sites using keyword stuffing or link schemes, while Panda focuses on sites with little useful content. The Knowledge Graph and exact match domain updates aim to surface more relevant information and reduce spam. Search results now include more ads, local listings, images, videos and highly viewed YouTube videos to provide users with more of what they want.
The Google Arena
- 1. The Google Arena How your website went from the top of the search results to the bottom, in just one year.
- 3. What the Business Owner Sees
- 5. How many Google updates? There are over 500-600 changes to its algorithm in a year. Matt Cutts 550 / 365 = 1.5 updates a day
- 6. Penguin The Attack against the Black Hat keyword stuffing participating in link schemes duplicant content
- 7. Google Panda Attack of the low content: - Ezines
- 8. Search + Your World The Knowledge Graph enables you to search for things, people or places that Google knows aboutlandmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and moreand instantly get information thats relevant to your query.
- 9. Exact Match Domain This update, dubbed the EMD update, focuses on ridding the SERPs of spammy or low-quality exact-match domains.
- 10. 7 Page SERPS - More Ads - Local search results - Pictures - Videos
- 11. YouTube Views YouTube has recently adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching