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The Grant Writing-Social Media Connection

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Lisa Kaslyn - Social Content Marketing + PR
Lisa Kaslyn - Social Content Marketing + PR

Grant professionals can expand their services portfolio, competitive edge and value to clients by adding social media skills and strategic counsel to their repertoire.

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The Grant Writing-Social Media Connection Presented by Lisa Kaslyn President & Chief Content Officer
The Grant Writing Social Media Connection How content, social media + SEO work together to make great things happen Repurposing (curating) grant content Taking stock + developing a social media plan Expanding social connections Building services portfolio + adding value
1. Understand Your clients/prospects & Listen 2. Keyword & Competitive Research 3. Develop Great Content 4. Distribute Content 5. People Like Your Content (hopefully) 6. Those who Like Your Content will Visit Your Site 7. Search Engines See that People Visit Your Site, Like Your Content and Reward You with Higher Ranking Infographic: SocialMediaImpact.com, Content Marketing Vs. Social Media Marketing When content, social media & SEO work together, great results can be achieved
What is content? Articles Blogs Free eBooks Images/Photographs Infographics Presentations Podcasts Publicity Videos Webinars White Papers Tweet about this session using @Kashen and hashtag #GPLH
Content curation + repurposing grant related content Source: Social Media Today | http://ht.ly/o1OHb
Repurposing grant proposal content + outcomes Evergreen data that can be posted to social media with compelling imagery; expanded to blog post and included in agency donor/supporter communications Grantors and Grant Award Partners serve to expand sphere of influence and exposure via social media, email database, PR and website (blog) content
Repurposing grant proposal content + outcomes Grant Program press announcement, blog post, social media, Donor and supporter eblast; showcase Grantor
Repurposing grant proposal content + outcomes Blog Post, Social Media, PR feature: Community tre story pitch about sex trade + HIV; position HAP lea Media spokesperson and expert on trend/solutions Grant success story: Publicity, Blog, Social Media; videos can be used on website, YouTube, broadcast PR; Grantor featured prominently
Source: Beth Kanter | http://www.bethkanter.org/content-curation-101/#sthash.ekvpZpng.dpuf Tip: Check out Beths Seek, Sense & Share curation planning questions http://socialmediafoundations.wikispaces.com/Curation+Planning+
Content Curation - Seek Article curated from enewsletter subscription
Content Curation - Sense Simple automated content aggregation Curated content from credible source is seed for blog post Editorial and context embrace curated tips
Content Curation - Share
Checklist for Great Curated Content Select topics based on your markets informational needs Put your prospects informational interests ahead of yours Prepare & update buyer personas to avoid wasting time on irrelevant content Integrate your own content that summarizes key ideas and lessons Add value and provide a deeper content experience by cross-referencing curated topics to other online resources or perspectives
Taking stock + social media planning Content Calendar
Free Content Curation Tools Great for social curation: LikeHack and Storify Great for news gathering: Alltop and TalkWalker Great for blog reading: Feedly Good forall the other things: Scoop.it, Pinterest and List.ly Source: AimClear http://ht.ly/o1tNe
Expanding social connections Extending your and your non-profit clients social connections tunes them in to news, announcements and other exclusive information from foundations and corporations
Building services + value Adding social media to your professional repertoire Expands consultants services portfolio, increases value and influence Employees bring more to the table; increase value Writing for social media (e.g. social media posts, blogging, press releases) Understanding and strategizing around social and web analytics Using social media to build your presence as a grant writing specialist, non-profit advisor, etc.
Resources Jab, Jab, Jab, RIGHT HOOK by Gary Vaynerchuk Plus many of the Sources listed in the back of Garys book Measuring the Networked Non-Profit & The Networked Non-Profit by Beth Kanter IFTTT (If This Then That) helps automate tedious digital tasks Hootsuite social platform aggregation tool is invaluable for posting to multiple accounts and listening to social conversations Shortstack creates custom fan-gated tabs for Facebook promotions; links to email marketing software, such as Constant Contact, MailChimp Flipboard content curation tool Apply to Google for Non-Profits: www.google.com/nonprofits/join/ and YouTube for Non-Profits: www.youtube.com/nonprofits Follow @NonProfits on Twitter to track great uses of @Twitter in the non-profit community Websites: ForGrantWritersOnly.com JohnHaydon.com BethKanter.org ContentMarketingInstitute.com
Questions Twitter: @Kashen facebook.com/lisa.kaslyn linkedin.com/in/kaslyn G+ Prosper Communications pinterest.com/seoflack Lisa@ProsperComm.com ProsperComm.com

More Related Content

The Grant Writing-Social Media Connection

  • 1. The Grant Writing-Social Media Connection Presented by Lisa Kaslyn President & Chief Content Officer
  • 2. The Grant Writing Social Media Connection How content, social media + SEO work together to make great things happen Repurposing (curating) grant content Taking stock + developing a social media plan Expanding social connections Building services portfolio + adding value
  • 3. 1. Understand Your clients/prospects & Listen 2. Keyword & Competitive Research 3. Develop Great Content 4. Distribute Content 5. People Like Your Content (hopefully) 6. Those who Like Your Content will Visit Your Site 7. Search Engines See that People Visit Your Site, Like Your Content and Reward You with Higher Ranking Infographic: SocialMediaImpact.com, Content Marketing Vs. Social Media Marketing When content, social media & SEO work together, great results can be achieved
  • 4. What is content? Articles Blogs Free eBooks Images/Photographs Infographics Presentations Podcasts Publicity Videos Webinars White Papers Tweet about this session using @Kashen and hashtag #GPLH
  • 5. Content curation + repurposing grant related content Source: Social Media Today | http://ht.ly/o1OHb
  • 6. Repurposing grant proposal content + outcomes Evergreen data that can be posted to social media with compelling imagery; expanded to blog post and included in agency donor/supporter communications Grantors and Grant Award Partners serve to expand sphere of influence and exposure via social media, email database, PR and website (blog) content
  • 7. Repurposing grant proposal content + outcomes Grant Program press announcement, blog post, social media, Donor and supporter eblast; showcase Grantor
  • 8. Repurposing grant proposal content + outcomes Blog Post, Social Media, PR feature: Community tre story pitch about sex trade + HIV; position HAP lea Media spokesperson and expert on trend/solutions Grant success story: Publicity, Blog, Social Media; videos can be used on website, YouTube, broadcast PR; Grantor featured prominently
  • 9. Source: Beth Kanter | http://www.bethkanter.org/content-curation-101/#sthash.ekvpZpng.dpuf Tip: Check out Beths Seek, Sense & Share curation planning questions http://socialmediafoundations.wikispaces.com/Curation+Planning+
  • 10. Content Curation - Seek Article curated from enewsletter subscription
  • 11. Content Curation - Sense Simple automated content aggregation Curated content from credible source is seed for blog post Editorial and context embrace curated tips
  • 13. Checklist for Great Curated Content Select topics based on your markets informational needs Put your prospects informational interests ahead of yours Prepare & update buyer personas to avoid wasting time on irrelevant content Integrate your own content that summarizes key ideas and lessons Add value and provide a deeper content experience by cross-referencing curated topics to other online resources or perspectives
  • 14. Taking stock + social media planning Content Calendar
  • 15. Free Content Curation Tools Great for social curation: LikeHack and Storify Great for news gathering: Alltop and TalkWalker Great for blog reading: Feedly Good forall the other things: Scoop.it, Pinterest and List.ly Source: AimClear http://ht.ly/o1tNe
  • 16. Expanding social connections Extending your and your non-profit clients social connections tunes them in to news, announcements and other exclusive information from foundations and corporations
  • 17. Building services + value Adding social media to your professional repertoire Expands consultants services portfolio, increases value and influence Employees bring more to the table; increase value Writing for social media (e.g. social media posts, blogging, press releases) Understanding and strategizing around social and web analytics Using social media to build your presence as a grant writing specialist, non-profit advisor, etc.
  • 18. Resources Jab, Jab, Jab, RIGHT HOOK by Gary Vaynerchuk Plus many of the Sources listed in the back of Garys book Measuring the Networked Non-Profit & The Networked Non-Profit by Beth Kanter IFTTT (If This Then That) helps automate tedious digital tasks Hootsuite social platform aggregation tool is invaluable for posting to multiple accounts and listening to social conversations Shortstack creates custom fan-gated tabs for Facebook promotions; links to email marketing software, such as Constant Contact, MailChimp Flipboard content curation tool Apply to Google for Non-Profits: www.google.com/nonprofits/join/ and YouTube for Non-Profits: www.youtube.com/nonprofits Follow @NonProfits on Twitter to track great uses of @Twitter in the non-profit community Websites: ForGrantWritersOnly.com JohnHaydon.com BethKanter.org ContentMarketingInstitute.com
  • 19. Questions Twitter: @Kashen facebook.com/lisa.kaslyn linkedin.com/in/kaslyn G+ Prosper Communications pinterest.com/seoflack Lisa@ProsperComm.com ProsperComm.com

Editor's Notes

  • #4: Content 2. Distribute content via: your blog, company website, other blogs, publications, podcasts, press releases, email, Facebook, Twitter, LinkedIn, YouTube, Pinterest, etc. 3-5. Magic happens when people like your content [share, +1, like, pin, engage]; they visit your website and search engines reward you because people like your content.